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The Bradford Group seeks a Marketing Associate to lead media planning, from recommendations to execution, across print and digital channels. You will analyze results, collaborate with Product Development and Advertising to bring new products to market, and manage product lifecycles with a focus on growth and efficiency.
Ideal candidates have a BA/BS in a related field, 0–2+ years in direct marketing, strong Excel skills, and familiarity with Power Automate and AI tools.
Impassioned…Emboldened…Infinitely Curious: The Bradford Group family of brands is a world leader in new product development. We have been selling joy for over 50 years! Our global organization consists of various business divisions ranging from jewelry, apparel, collectible coins, home decor to holiday and so much more. We concept, create, design and market our creative products directly to our customers, and leverage licenses with the biggest names in entertainment and sports to bring unique and curated products to our customers across the globe.
We are looking for a highly motivated Marketing Associate to join The Bradford Group. This position operates in a fast-paced environment working with both print and digital media channels to profitably acquire and retain new customers and manage existing client contact strategy.
Primary responsibilities include recommending media and product placements that will continue to successfully grow the business.
Manage assigned media channels and work to innovate within those channels to continually find more growth opportunities.
Research and analyze past marketing results for existing marketing channels, searching for new marketing channel opportunities, as well as assisting in all stages of analyzing and executing the marketing plans.
Collaborate with Product Development and Advertising to bring new product introductions to market.
Manage products throughout the entirety of the product lifecycle – from conception to shipment.
Take ownership of assigned products and product forms across a variety of different affinities and featuring products licensed through some of the most recognizable brands around the world.
Ability to work in a collaborative environment and confidence to present findings and recommendations to all levels of the organization is a must.
Generate reports to showcase marketing and product results which will be shared with varying members of the organization.
Leverage emerging AI tools and automation technologies to streamline workflows, enhance marketing operations, and identify opportunities for process improvement and efficiency.