Marketing Assoc Specialist, Loyalty- D2C

Carhartt; Dearborn (MI); Remote; USD 45,000 - 60,000; Full time

Job summary

A leading apparel company in Dearborn, MI, is looking for a D2C Marketing Associate Specialist to enhance their retention marketing efforts for the Groundbreakers Loyalty Program. The role involves project management, collaboration with teams, and using digital analytics to track user experiences. Candidates should have a bachelor's degree in Marketing and some marketing experience. The position is remote, with light travel required.

Qualifications

• 6 months-2 years of experience with marketing.
• Apparel, Retail or Consumer Products marketing experience a plus.

Responsibilities

• Support the end-to-end management of program projects.
• Collaborate with cross-functional teams for loyalty messaging.
• Support programming and coding of communications using HTML/CSS.
• Use digital analytics to track user experiences.
• Provide regular updates and KPIs for consumer experience initiatives.
• Activate test-and-learn strategies for communications.

Skills

Marketing experience

Proficiency in Microsoft Excel

Proficiency in PowerPoint

Strong written and verbal communication

Organization and attention to detail

Education

Bachelor’s degree in Marketing or related field

Job description

Position Details

Position Location: Dearborn, MI

Department: D2C

Reports To: Manager Retention Marketing

Job Band: Professional

Job Classification: Remote

Inspired by Hard Work In everything we do, we honor the hardworking legacy of our founder, Hamilton Carhartt. We drive innovation by finding new, better ways to achieve success. We earn trust through honesty, integrity, and authenticity. We build lasting customer relationships by delivering solutions that prioritize their needs. Above all, we believe actions speak louder than words—because we are worn by the hardest-working people of all.

Job Summary

The D2C Marketing Associate Specialist, Loyalty will assist with strengthening our retention marketing efforts through the Groundbreakers Loyalty Program. This role involves collaborating with cross-functional teams to help implement marketing campaigns, track key performance metrics, and contribute to the overall success of the program. The ideal candidate is detail-oriented, eager to learn, and passionate about delivering an exceptional customer experience.

Responsibilities

• Support the end-to-end management of program projects, including timelines, briefing, and administration for the Groundbreakers Loyalty Program in partnership with internal and external teams.
• Collaborate with cross-functional teams to ensure loyalty messaging aligns with brand and retail strategies.
• Support the programming and coding of communications using HTML/CSS to ensure proper rendering across devices and platforms.
• Use digital analytics and web tools to track user experiences and make changes to optimize user funnels and maximize conversion and engagement KPIs.
• Provide regular updates and KPIs to help implement consumer experience initiatives.
• Activate test-and-learn strategies developed by senior team members to continuously improve communications across email, SMS, direct mail, events, and more.
• Prepare PowerPoint and/or Excel reports to analyze performance and share results with the internal team.

Education

• Bachelor’s degree in Marketing or related field

Required Skills & Experience

• 6 months-2 years of experience with marketing

• Strong computer skills; proficient in Microsoft Excel and PowerPoint
• Ability to understand and report on marketing and email campaigns
• Ability to execute under tight deadlines and within budget parameters
• Strong written and verbal communication skills
• Organization and attention to detail
• Apparel, Retail or Consumer Products marketing experience a plus

Physical Requirements and Working Conditions

• Office Environment
• Sedentary; lifts up to 10 lbs. involves sitting most of the time but may involve walking or standing for brief periods of time.
• Office equipment used: such as computer, copier, projector, phone, etc.
• Light Travel; up to 10%
• This position has a Remote location: Associate will not be required to work on-site regularly for work activities.
• Carhartt is a tobacco free workplace.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

All associates are required to understand and act in accordance with the Carhartt Core Values. Carhartt reserves the right to change, modify, suspend, interpret or cancel in whole or in any part, the job duties outlined above at any time and without advance notice to the employee.