Marketing Assistant - Buffalo Trace Distillery

Sazerac Company; Frankfort (KY); On-site; USD 33,000 - 50,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision care

401K

Paid time off

Job summary

Sazerac Company is seeking a Marketing Assistant for Buffalo Trace Distillery to support on-site programs that grow visitation and consumer engagement. You will coordinate programming, assist with brand launches, and work cross-functionally to deliver engaging experiences at the Homeplace.

The role focuses on coordinating campaigns, maintaining timelines and budgets, and translating brand priorities into live experiences at the Buffalo Trace Distillery.

Qualifications

• Bachelor's degree required.
• 1 year of marketing, hospitality, events or project coordination experience.
• Ability to manage multiple projects and learn new systems quickly.
• Excellent oral and written communication skills.
• Detail oriented with strong planning and organizational skills.

Responsibilities

• Grow visitation and engagement through on-site programming.
• Support brand launches and campaigns with Homeplace activations.
• Coordinate calendar and execution of seasonal programs, events and experiences within budget.
• Collaborate cross-functionally with Homeplace Operations, Retail, Food & Beverage, Events, PR/Communications, brand teams, Finance, Compliance, agencies and suppliers.

Skills

Communication skills

Project coordination

Attention to detail

Organizational skills

MS Office proficiency

Education

Bachelor's degree

Tools

Microsoft Office

Job description

Sazerac Company Overview

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Job Description/Responsibilities

The Marketing Assistant - Buffalo Trace Distillery supports the Homeplace team in executing programs and campaigns that grow visitation, strengthen consumer engagement, and bring Sazerac brands to life at BTD. Your primary responsibilities include coordinating on-site programming, supporting brand launches and key campaigns, maintaining project timelines and budgets, and partnering cross-functionally with Homeplace Operations, Retail, Food & Beverage, Events, PR/Communications, brand teams, Finance, Compliance, agencies and suppliers to achieve Homeplace objectives.

This position will be located at Buffalo Trace Distillery.

What You’ll Do:

• Grow BTD Visitation & Engagement: Support creative programming and visitor-acquisition initiatives that increase attendance, deepen consumer engagement and strengthen NPS.
• Support Brand Launches & Campaigns: Translate priority Sazerac brand launches and campaigns into compelling BTD experiences and coordinate Homeplace activations with brand and communications teams.
• Deliver Homeplace Programming: Coordinate the calendar and execution of seasonal programs, events and special experiences, ensuring each is delivered on time, within budget and to a high standard.
• Demonstrate Drive for Results: Focus on the initiatives that create the greatest visitor and business impact, executing with urgency, maintaining high-quality standards and continuously improving the consumer experience.

Qualifications/Requirements

Required:

• Bachelor's degree
• 1 year of experience in marketing, hospitality, events or project coordination
• Ability to manage multiple projects at one time and quickly learn new systems/processes
• Ability to communicate with all levels of an org with excellent oral & written communication skills
• Detail oriented with strong planning and organizational skills
• Working knowledge of Microsoft Office products (Word, Excel, and Outlook)

Preferred:

• Experience in hospitality, tourism, consumer experiences, events or CPG
• Strong analytical and technical skills with budgeting, planning and/or financial analysis experience.
• 1 year implementation/project management experience.
• 1 year of experience supporting visitor-facing programs, events or consumer marketing
• Ability to travel up to 25% of the time

Culture and Benefits:

Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here.

The hourly range for this role is $24.00 - $36.00. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.

Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.