Marketing Assistant

Lensa; New York (NY); Hybrid; USD 70,000 - 80,000; Full time

Job summary

A leading career site is seeking a proactive Marketing Assistant for a law firm in New York City. The role involves supporting the firm's marketing operations, managing communications, and coordinating events. Ideal candidates will have a bachelor's degree and relevant experience in a professional setting. Join a dynamic team committed to excellence in legal marketing.

Qualifications

• 1–2 years of relevant experience in a professional services or legal environment preferred.
• Experience with CRM platforms and email marketing tools.
• Proactive and organized with the ability to manage multiple deadlines.

Responsibilities

• Draft and format email communications and event invitations.
• Update and maintain CRM contact records and event materials.
• Assist in coordinating client events and marketing campaigns.

Skills

Organizational Skills

Attention to Detail

Initiative

Education

Bachelor’s degree in Marketing, Communications, or Business

Tools

CRM platforms (InterAction, Nexl)

Email marketing tools (Vuture, Constant Contact, Mailchimp)

Microsoft Office Suite

Job description

4 days ago Be among the first 25 applicants

Lensa is the leading career site for job seekers at every stage of their career. Our client, Manpower Group Inc., is seeking professionals in New York, NY. Apply via Lensa today!

Marketing Assistant - Law Firm Hybrid, NYC

We are seeking a proactive, detail-oriented, and highly organized Marketing Assistant to support the firm’s Marketing Operations Supervisor.

Key Responsibilities

Marketing & Communications

• Draft and format basic email communications, internal updates, and invitations with attention to tone, clarity, and brand consistency.
• Assist in formatting newsletters, alerts, and event invitations using the firm’s email and design platforms.
• Maintain consistent branding across all outgoing communications and firm materials.
• Update the firm website regularly with content such as news announcements, job postings, newsletters, and new hire bios.
  
  

CRM & Data Management

• Update and maintain CRM contact records, mailing lists, and distribution groups in platforms like InterAction or Nexl.
• Input and track contact and engagement data for events, campaigns, and newsletters.
• Event Planning & Execution
• Assist in the coordination of client events, CLE programs, conference sponsorships, and internal initiatives.
• Help prepare materials for attorney conferences including briefing documents and targeted attendee lists.
• Format and distribute event invitations; manage RSVPs and confirmations through the firm’s CRM system.
• Place and track orders for branded giveaways and marketing materials; manage vendor timelines and delivery logistics.
• Content & Campaigns
• Coordinate approvals, scheduling, and posting of digital content (LinkedIn, email campaigns, website updates).
• Support creation and light editing of marketing materials, pitch collateral, bios, and practice overviews.
• Help manage internal content calendars and timelines.
  
  

Analytics & Rankings

• Pull and compile data for marketing reports including email metrics, social media engagement, and campaign performance.
• Conduct research and prepare historical summaries for attorney and firm submissions for legal directories and rankings (e.g., Legal 500, Chambers).
• Assist in preparing benchmarking summaries for firm rankings and award nominations.
  
  

Administrative & Project Support

• Maintain organized digital folders for marketing materials, bios, historical event data, and submission files.
  
  

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1–2 years of relevant experience in a professional services or legal environment preferred.
• Familiarity with Microsoft Office Suite, especially Outlook, Excel, and PowerPoint.
• Experience with CRM platforms (such as InterAction or Nexl), email marketing tools (such as Vuture, Constant Contact, Mailchimp), and website CMS.
• Interest in law firm marketing, branding, and client development.
  
  

Personal Attributes

• Extremely organized and able to manage multiple deadlines.
• Proactive with a strong sense of initiative and follow-through.
• This role requires a minimum of three days a week in the office. Non-Exempt, bonus eligible.Salary: $70,000 - $80,000 (The exact compensation will vary based on skills, experience, and other factors permitted by law).
  
  

About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson Wells

ManpowerGroup (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2022 ManpowerGroup was named one of the World's Most Ethical Companies for the 13th year - all confirming our position as the brand of choice for in-demand talent.

ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.

If you have questions about this posting, please contact [e-mail]

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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