Marketing Assistant

The Gold Recruiter; Minneapolis (MN); On-site; USD 38,000 - 52,000; Full time

Benefits offered by this job

Paid training

Job summary

The Gold Recruiter is seeking an Entry Level Marketing Assistant to help build our brand and raise awareness in Minneapolis. This onsite role involves working across departments to communicate what makes us unique and to drive brand growth.

You'll help uncover consumer insights, develop campaigns, and contribute to improved customer experience. Paid training will be provided and you’ll gain hands-on experience across all levels of the organization.

Qualifications

• Ability to identify target audiences and craft effective campaigns.
• Comfort with fieldwork and high in-person interaction.
• Strong analytical skills paired with a creative approach.
• Data-driven thinking and comfort with numbers.
• Up-to-date with latest marketing trends and practices.
• Degree in marketing or related field required.

Responsibilities

• Increase sales with strategic brand positioning and territory management.
• Shape brand vision and communicate it through presentations and public speaking.
• Translate brand elements into GTM plans and campaigns.
• Support a marketing team working on brand initiatives.
• Lead creative development to motivate action from target audiences.
• Set performance specs, pricing parameters, and market applications.
• Measure and report ROI and KPIs for campaigns.
• Monitor market trends, consumer insights, and competitor activity.
• Oversee ongoing marketing and advertising initiatives.
• Monitor product distribution and customer reactions.
• Devise innovative growth strategies aligned with brand direction.
• Align the company around brand choices and tactics.

Skills

Brand marketing

Market research

Campaign performance analysis

Public speaking

Creative mindset

Education

Degree in marketing or related field

Job description

*This is an onsite role managing marketing promotions work.

We are looking for an Entry Level Marketing Assistant to help us build our brand and raise brand awareness with target audiences. Paid training will be provided. The type of candidate we are looking for is excited about joining the workforce and will bring a fresh approach to our office vibe. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world. You’ll need to uncover consumer insights and deliver innovative marketing campaigns to drive sales. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.

Ultimately, you’ll help us improve our company’s reputation and drive growth and revenue.

Tasks:

• Increase sales with strategic brand positioning and territory management
• Shape and communicate our vision and mission through public speaking and one-on-one presentations
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics

Requirements and skills

• Ability to receive training and coaching in identifying target audiences and devising effective campaigns
• Can handle fieldwork and high volume of in person interaction
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Up-to-date with latest trends and marketing best practices
• Degree in marketing or a related field

If you’re creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we’d like to meet you!