Marketing Assistant

Tailwind Group; Gainesville (FL); On-site; USD 21,000 - 28,000; Part time

Job summary

The Quarters Gainesville, operated by Tailwind Group, seeks a part-time Marketing Assistant to boost the online presence of our student housing property. You will craft engaging photo and video content for social media, manage profiles, and support leasing marketing while coordinating a monthly content calendar.

You will collaborate with the office team on events, promotions, and resident outreach, maintaining brand quality and timely posting on 15–20 hours per week with some nights and weekends

Qualifications

• High school diploma or equivalent.
• 1+ years in customer service/sales/retail preferred.
• University enrollment in marketing/communications or related field preferred.
• Experience editing with CapCut, Canva, and Lightroom.

Responsibilities

• Produce high-quality photo and video content for social media and promotional materials.
• Manage property social media profiles and engage the community.
• Collaborate with office staff on leasing marketing support.
• Develop and maintain a content calendar for consistent posting.
• Assist with campus outreach, resident events, and community relations.
• Ensure marketing materials reflect unique property features and amenities.
• Stay updated on social media trends and best practices.
• Explore partnerships with local businesses to expand reach.
• Assist with turnover periods and move-in/move-out procedures.

Skills

Social media

Photography

Videography

Content calendar

CapCut

Canva

Adobe Lightroom

Event planning

Communication

Education

High school diploma

Marketing studies (in progress)

Tools

CapCut

Canva

Adobe Lightroom

Job description

Description

Tailwind Group is a top twenty owner and manager of off-campus student housing and brings a wealth of knowledge to the industry. We are committed to creating and sustaining a workplace culture that is second to none. We strive to fight for the highest possible good of the people that matter most, including our team members! Attracting and retaining the most talented and passionate individuals in our industry is an ongoing objective at Tailwind Group. We would love for you to join our team!

Job Type

Part-time

The Position

The Marketing Assistant is primarily responsible for enhancing the online presence and promotion of a student housing property through engaging photo and video content on all social media platforms. Additionally, this individual will play a key role in outreach marketing efforts to attract new residents and promote the property within the local community. A successful Marketing Assistant will provide engaging and relevant social media content, assist with the creation and execution of the sites monthly marketing calendar, contribute to the organization and promotion of resident events, and drive the property’s overall reputation and success.

The Property

The Quarters Gainesville is a garden-style student housing community in Gainesville, Florida, designed to serve students attending the University of Florida. The 251-unit, 920 bed community offers 3 and 4-bedroom units with amenities that include a resort-style swimming pool, fitness center, grilling station, and much more. The Quarters provides team members with opportunities to develop and grow their careers while delivering an unmatched living experience for our residents

Working Hours and Schedule

This is a part-time position working a variable schedule. Candidates must be able to work 15-20 hours per week, on average. Rotating nights and weekends are required and may vary based on property needs.

Compensation

The compensation range for this position is $15.00 per hour plus bonus potential. This range is determined by current market data based on the position requirements and complexities. Final offers of employment will be based on multiple factors including candidate education, skills, experience, and location.

Responsibilities & Duties

• Demonstrate excellent customer service with residents, prospects, vendors, officials, and community members; prioritizing others and fighting for their highest possible good.
• Produce high-quality photo and video content to be used for social media marketing and promotional materials.
• Manage and maintain property social media profiles, including regular posting, responding to comments, and fostering community engagement.
• Collaborate with the office staff to provide marketing support for the property’s leasing and resident retention efforts.
• Work with the leasing team to develop and maintain a content calendar to ensure a consistent and cohesive posting schedule across all social media platforms.
• Participate and assist with the execution of outreach marketing efforts on campus and in the community, customer appreciation events, and other special events.
• Foster a sense of community among residents by showcasing their experiences and contributions through digital marketing content.
• Support efforts related to the property's image and ensure that all marketing materials accurately represent unique features and amenities.
• Stay up to date on industry trends, competitor activity, and social media best practices to continuously improve our marketing strategies.
• Explore opportunities for partnerships and collaborations with local businesses and organizations to expand the property's reach within the community.
• Assist in the annual unit turnover and help execute move-in/move-out procedures.
• Work the entirety of the turnover period, including nights and weekends as scheduled.
• Assist with new leasing efforts and other office operations as directed by management.
• Perform digital audits as assigned.
• Maintain a professional appearance and adhere to the company dress code at all times.

Requirements

• High school diploma or equivalent.
• One or more years of experience working in the customer service, sales, or retail industry is preferred.
• University enrollment, working towards a degree in marketing, communications, or a related field is preferred.
• Experience with editing apps such as CapCut, Canva, and Adobe Lightroom.
• Ability to present a creative portfolio highlighting prior creative/design and social media experience.

Knowledge, Skills, & Abilities

• Proficiency in using social media platforms such as Instagram, Facebook, and TikTok with an understanding of platform-specific trends and best practices.
• Demonstrated experience in planning and scheduling social media content or coordinating marketing events, preferably using a content calendar or management platform.
• Possess strong photography and videography and editing skills.
• Experience in event planning and execution.
• Ability to work independently.
• Pass a criminal background check.
• Ability to work extended hours during the turnover period, including nights and weekends.

This role is based fully in-office and requires an onsite presence. Must be available to consistently work a minimum of 15-20 hours per week between 9:00am – 6:00pm. Weekday and weekend shifts will be required.

To learn more about our core values and mission, check out: http://thetailwindgroup.com/.

A complete list of responsibilities and duties can be provided during the interview process.

This position is not eligible for Visa sponsorship at this time. Tailwind Group is an Equal Opportunity Employer.