Marketing Assistant
Brands: Primary focus on Impala Skate, with support for Ritual Vision and other brands within the multi-brand division as needed.
Position Summary
The Marketing Assistant supports the Marketing Manager and broader marketing team in executing day-to-day brand marketing activities. This role provides hands-on support across PR gifting, influencer outreach, sample management, social media, events, trade marketing, and content creation.
The ideal candidate is highly organized, detail-oriented, proactive, and social media savvy, with an interest in consumer trends, creators, and brand marketing. This is a great opportunity for someone early in their marketing career who is excited to learn, contribute ideas, and gain experience supporting a growing portfolio of consumer brands.
Primary Responsibilities
PR Gifting & Influencer Support
- Assist the Marketing Manager with PR gifting and influencer initiatives.
- Help identify relevant influencers, creators, celebrities, media contacts, and brand partners.
- Assist with influencer partnerships and paid collaborations, including product fulfillment and administrative coordination.
Sample Management
- Help maintain and organize marketing and sales samples.
- Assist with seasonal sample distribution to sales representatives, wholesale accounts, influencers, media, and internal teams.
- Track sample inventory, shipments, and returns and keep records up to date.
- Help keep marketing and sample storage areas organized and presentation ready.
Social Media, Trends & Content Support
- Stay up to date on social media trends, emerging platforms, creator content, and cultural moments relevant to the brands.
- Assist with creating simple, on-brand social content, including photos, short-form videos, and behind-the-scenes content.
- Support the Marketing Manager with social media execution, content organization, and content capture at events and activations.
Additional Responsibilities
Trade Marketing Support
- Assist with providing wholesale accounts with digital marketing assets.
- Monitor retailer websites and social channels and flag opportunities to improve brand representation.
- Assist with coordinating retailer promotions for product launches and seasonal campaigns.
- Assist with maintaining relationships with skating rinks, community partners, and other relevant organizations.
Events & Brand Activations
- Support the Marketing Manager with planning and execution of brand activations, events, and trade shows.
- Capture photos and video content during events for marketing use.
- Help research and identify potential activation and community engagement opportunities.
Photoshoot Support
- Assist the Marketing Manager with photoshoot preparation, production, and logistics.
- Help organize samples, products, props, and marketing materials for photoshoots.
- Support on-site photoshoot needs as directed by the Marketing Manager.
- Help organize and archive photos and other final content.
Qualifications
- 1–2 years of experience in marketing, social media, communications, or a related field; internships and relevant school experience are welcome.
- Strong interest in social media, creators, consumer trends, and lifestyle brands.
- Highly organized with strong attention to detail.
- Comfortable managing multiple tasks and deadlines with guidance from the Marketing Manager.
- Strong written and verbal communication skills.
- Proactive, positive, and willing to jump in and help wherever needed.
- Comfortable learning new tools, platforms, and marketing processes.
- Basic knowledge of social media platforms and content creation.
- Photography, video, Canva, or other content creation experience is a plus.
- Interest in skating, action sports, fashion, or youth culture is a plus.