Marketing Art Director (Freelance 3 months)

ASSOULINE; City of White Plains (NY); On-site; USD 80,000 - 110,000; Full time

Job summary

An innovative luxury brand is seeking a Marketing Art Director to elevate its visual storytelling across digital and print platforms. This role combines creative leadership with hands-on design execution, focusing on brand consistency and engaging content delivery. The ideal candidate will inspire a team of designers while staying attuned to luxury and lifestyle trends. Join a forward-thinking company that values creativity and culture, and help shape compelling marketing campaigns that resonate with audiences globally. If you have a passion for design and a keen eye for detail, this opportunity is perfect for you!

Qualifications

• 5+ years of experience in digital design/art direction, preferably in luxury media.
• Strong understanding of luxury, culture, and lifestyle trends.

Responsibilities

• Lead and mentor a team of designers, providing guidance and support.
• Develop innovative visual concepts for marketing campaigns across digital and print.

Skills

Digital Design

Art Direction

Luxury Branding

Team Leadership

Visual Storytelling

Education

Bachelor's Degree in Design or Related Field

Master's Degree in Design or Related Field

Tools

Adobe Creative Suite

Sketch

Figma

Job description

Founded in 1994 by Prosper and Martine Assouline, Assouline brought the illustrated book market to life with products that were modern and creative. Today, the luxury book market has become an indispensable tool for luxury brands. Beyond "beautiful books," Assouline is invested in the promotion of culture. It has created the "first brand of luxury culture" by opening boutiques where one can discover a world of good taste, excitement, and intellect, a place where "culture can be acquired" within a luxurious environment. One can purchase complete book collections as well as objects that belong in contemporary libraries such as perfumed candles and "cabinets of curiosities."

Assouline is the first luxury brand in the world that uses books as a medium. For the past fifteen years, Assouline Publishing has created fine illustrated books dedicated to fashion, photography, art, and design. Renowned for our highly original graphic concept, Assouline books are works of art that capture culture and bring it to life. The spirit and savoir-faire of these works have contributed to the creation of a unique, eclectic, chic, and elegant brand that is immediately identifiable. Today, Assouline publications, special editions, and gift items can be found around the globe.

We are seeking an experienced and innovative

Marketing Art Director

to lead a dynamic team of designers and elevate our brand's visual storytelling across digital-first, but also print platforms. This role combines creative leadership with hands-on design execution, focusing on driving brand consistency and delivering engaging content across all touchpoints. The ideal candidate will have a deep understanding of luxury, culture, and lifestyle trends, as well as the ability to inspire and mentor a team.

Key Responsibilities:

1. Lead and mentor a team of 2 designers, providing guidance, feedback, and support to foster their professional growth.
2. Develop and execute innovative visual concepts for marketing campaigns, including digital, print, and social media, that align with overall business objectives.
3. Ensure cohesive, on-brand visual storytelling across all digital platforms, including B2C and B2B websites, Culture Lounge digital magazine and podcast, social media, digital ads, email, SMS campaigns, and the Amazon storefront.
4. Collaborate with key stakeholders, including the Marketing Director, editorial team, and web design agency, to define and execute creative strategies that drive engagement and sales while ensuring a seamless and sophisticated UX/UI.
5. Partner with the photo team to select, crop, and showcase impactful imagery, enhancing the visual appeal across all media.
6. Review and approve design projects, providing constructive feedback to maintain high-quality standards and ensure timely delivery.
7. Manage project timelines, resources, and performance metrics, making data-driven recommendations for continuous improvement.
8. Stay updated on industry trends, emerging digital design practices, and innovative technologies, integrating them into our marketing efforts to keep the brand at the forefront of luxury digital media.

Qualifications: 5+ years of experience in digital design / art direction, preferably within the luxury media industry. Strong understanding of luxury, culture, and lifestyle trends. Excellent written and oral communication skills. A robust portfolio demonstrating expertise in digital design, including web, mobile, social media, and digital advertising. Mastery of design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Sketch, Figma, or similar platforms. Proven experience in managing and optimizing design processes, including resource allocation and timeline management.