Marketing and Social Media Analyst I

City of Stockton; Stockton (CA); On-site; USD 52,000 - 72,000; Full time

Job summary

City of Stockton is seeking a Marketing and Social Media Analyst I to support the Department’s digital presence, public engagement, and brand identity. You will help promote water, sewer, and stormwater services and educate residents about programs and initiatives.

The role works with the Social Media Manager to create clear, engaging content across print and digital media, strengthening trust and transparency in municipal communications. This is an onsite, full-time position.

Qualifications

• Bachelor’s degree in marketing, communications, graphic design, journalism, or related field.
• Two years of progressively responsible experience in graphic design, marketing, communications, or related field in local government or corporate communications.
• Experience creating social media and other multimedia content for digital and non-digital platforms.

Responsibilities

• Assist the Social Media Manager and department head in promoting the City’s strategic communications and marketing plan.
• Implement marketing and social media strategies to enhance the department’s presence and engagement with the community.
• Collaborate with subject matter experts to communicate the City’s brand and programs.

Skills

Social media

Marketing communications

Graphic design

Content creation

Education

Bachelor's degree in marketing/communications

Job description

OPEN/PROMOTIONAL OPPORTUNITY

FLSA STATUS: Non-exempt

TENTATIVE INTERVIEW DATE: TBA

The City of Stockton Municipal Utilities Department is seeking a Marketing and Social Media Analyst I to support and elevate the Department’s digital presence, public engagement, and brand identity. This position plays a key role in shaping how the community understands and connects with essential water, sewer, and stormwater services that protect public health and the environment. The incumbent will also help elevate the Municipal Utility Department's visibility by creating clear, engaging content that explains critical infrastructure work, promotes conservation and compliance, and highlights programs, services, and lesser-known initiatives that enhance the quality of life for Stockton community members. This role will be instrumental in building public trust, increasing transparency, and helping the community better appreciate the value of the City’s utility services.

This is an At-Will (unclassified/unrepresented) position. Only those applicants who best fit the needs of the City will be referred to the hiring department. Applicants who fail to fully complete the online application/supplemental questionnaire or provide the required documentation will be subject to rejection.

Prior to appointment, eligible candidates will be required to submit to and successfully pass a background investigation, which will include fingerprinting. Additionally, this position is onsite at the City of Stockton. The candidate must be able to report onsite on a full time basis.

Under direct supervision, this position is responsible for assisting the Social Media Manager and/or assigned department head in promoting the City’s strategic communications and marketing plan; implementing marketing and social media strategies to enhance the assigned department’s presence in and engagement with the community; and performs related work as assigned.

Social Media Analyst I

is the entry level class in the Marketing and Social Media professional series. Incumbents work closely with the Marketing and Social Media Manager and the assigned department’s subject matter experts to effectively communicate the City’s brand and image to various internal and external audiences, and to share information with residents and other local constituents across a variety of print and digital media platforms.

Education:

Possession of a Bachelor's degree from an accredited college or university with major course work in marketing, communications, graphic design, journalism, or a closely related field.

Experience:

Social Media Analyst I:

Two years of progressively responsible experience in graphic design, marketing, communications, or a related field in local government or a corporate communication environment, creating social media and other multimedia content for digital and non-digital platforms.

Social Media Analyst II:

Three years of progressively responsible full-time, professional experience in graphic design, marketing, communications, or a related field in local government or a corporate communication environment that includes public relations, communications, journalism, writing, and/or marketing.

Qualifying Substitution Patterns:

Additional years of experience in a position comparable to the Marketing and Social Media Analyst I/II with the City of Stockton in areas such as marketing, public relations, communications, journalism, graphic design may be substituted for the education requirement on a year for year basis.

Qualification Matrix

EDUCATION

EXPERIENCE

Marketing and Social Media Analyst I

Marketing and Social Media Analyst II

Bachelor’s degree (4 years)

2 years

3 years

90 semester units (3 years)

3 years

4 years

Associate degree/60 units (2 years)

4 years

5 years

30 semester units (1 year)

5 years

6 years

High School Diploma/GED

6 years

7 years

Additional Notes:

• Experience MUST be directly related to the role’s responsibilities.
• Relevant education and professional experience will be evaluated on a case-by-case basis.
• Candidates must demonstrate equivalent competencies and skills through a combination of their documented education and/or work history.

Physical/Mental Abilities:

• Mobility - Frequent sitting for long periods of time while operating a keyboard; occasional bending, stooping, kneeling, reaching, pushing, pulling, standing, and walking for long periods of time;
• Lifting - Occasional lifting and carrying of up to 25 pounds or less;
• Vision - Constant use of overall visual capabilities; ability to read and produce printed material and information displayed on a visual display terminal;
• Dexterity - Frequent repetitive motion, typing, and writing;
• Hearing/Talking - Ability to detect specific noises, proper equipment operation; ability to understand what people are saying in general conversation in person, over the telephone, and in group settings;
• Special Requirements - May require weekend and/or evening work;
• Emotional/Psychological – Varies based on position assignment. Constant concentration and decision making; frequent public contact; occasional to moderate requirement to travel, and perform work independently or participate in difficult interpersonal interactions, groups settings, crime scenes, or other collaboration activities;
• Environmental Conditions – Occasional to frequent exposure to noise, outdoor conditions; occasional to moderate risk of exposure to hazardous materials, dirt, dust, smoke, fumes, poor ventilation, and indoor cold/heat; and
• Working Conditions – Typically moderately quiet but may be loud at times and at some locations, which consist of both indoor and outdoor sites.

This class specification should not be interpreted as all inclusive. It is intended to identify the essential functions and requirement of this job. Incumbents may be requested to perform job-related responsibilities and tasks other than those stated in this specification. Any essential function or requirement of this class will be evaluated as necessary should an incumbent/applicant be unable to perform the function or requirement due to a disability as defined by the American with Disabilities Act (ADA). Reasonable accommodation for the specific disability will be made for the incumbent/applicant when possible.