Marketing and Sales Specialist

LCS (Life Care Services); San Diego (CA); On-site; USD 71,000 - 75,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Education Scholarship

Tuition Reimbursement

DailyPay

Life Insurance

PTO & Holidays

Pet Insurance

Long-term Disability

Job summary

Life Care Services in San Diego area seeks a Marketing and Sales Specialist to build brand awareness, generate qualified leads, and support occupancy goals through targeted campaigns and community engagement. You will collaborate with the sales team, leadership, and external partners to ensure consistent messaging that reflects the community’s mission and values.

The role emphasizes digital marketing, analytics, CRM proficiency, and strong communication skills to drive engagement and inquiries

Qualifications

• 3 to 5 years of marketing and sales experience, ideally in senior living, healthcare, or hospitality.
• Strong understanding of digital marketing, analytics, and CRM systems.
• Exceptional written, verbal, and interpersonal communication skills.

Responsibilities

• Collaborate with advertising agency to ensure brand-aligned materials.
• Oversee production of print, digital content and manage website and social media.
• Plan events, open houses, seminars, and outreach to attract residents.
• Partner with sales team to create targeted campaigns and lead nurturing tools.
• Track lead generation, occupancy goals, and campaign performance.
• Engage with local organizations, media, and referral sources.
• Manage public relations including press releases and storytelling.

Skills

Marketing & Sales

Digital Marketing

Analytics

CRM Systems

Communication

Tools

CRM Software

Microsoft Office

Job description

Who we are:

Experience the future of senior living and care as soon as you step foot into our doors. Casa de las Campanas offers upscale resort-style living in the scenic area of Rancho Bernardo. Our team of dedicated professionals strives to improve the lives of seniors in our community on a daily basis. Our campus and surroundings reflect the love that our residents have for southern California. Our unique combination of an all-inclusive lifestyle, exceptional hospitality, and stunning location is unmatched. Our well-traveled and outdoorsy senior community enjoys socializing over meals, exploring nearby trails, and taking in breathtaking views. We are currently seeking a talented Marketing and Sales Specialist. If you want to experience a fresh perspective on senior living, join us today!

You will enjoy:

• $0 employee cost share for medical insurance

• Medical, Dental, and Vision Insurance

• $5,000 Education Scholarship

• Tuition reimbursement program

• An employee appreciation bonus, which is funded by our residents

• Now offering DailyPay!

• Life insurance

• 403 (b) retirement plan with employer match

• PTO and paid holidays

• Pet insurance

• AFLAC

• Long-term disability insurance

• An exceptional work environment that is both engaging and fun!

• Monthly Employee Engagement Activities

Who you are:

• -3 to 5 years of marketing and sales experience, ideally in senior living, healthcare, or hospitality
• -Strong understanding of digital marketing, analytics, and CRM systems
• -Exceptional written, verbal, and interpersonal communication skills

Job Summary:

The Marketing and Sales Specialist focuses on building brand awareness, generating qualified leads, and supporting occupancy goals through targeted campaigns, digital initiatives, and community engagement. The incumbent will work closely with the sales team, leadership, and external partners to ensure consistent messaging that reflects the community’s mission and values.

Essential Job Duties:

• Work with our contracted advertising agency to ensure all marketing materials reflect the brand identity and mission of the community.

• Oversee production of print, digital, and multimedia content including brochures, newsletters, advertisements, and promotional materials. Work with direction from the Director to maintain our website and utilize all social media platforms to drive engagement and inquiries.

• Plan and coordinate events, open houses, seminars, and other outreach initiatives to attract prospective residents and prospective residents.

• Collaborate with the sales team to create targeted campaigns and tools that support lead nurturing and conversion.

• Track and report on lead generation metrics, occupancy goals, and campaign performance.

• Build relationships with local organizations, referral sources, and media outlets to enhance community visibility.

• Manage public relations efforts, including press releases and community storytelling opportunities.

Serve as a brand ambassador within the community and at external events.

Rate of Pay:

$34.00 - $36.00 per hour

When you enter a community managed by Life Care Services, you’ll immediately feel the warmth of our Hospitality Promises:

1. We greet you warmly, by name and with a smile.

2. We treat everyone with courteous respect.

3. We anticipate your needs and act accordingly.

4. We listen and respond enthusiastically in a timely manner.

5. We hold ourselves and one another accountable.

6. We make you feel important.

7. We embrace and value our differences.

8. We ask, “Is there anything else I can do for you?”

9. We maintain high levels of professionalism, both in conduct and appearance, at all times.

10. We pay attention to details.

All Employees must be able to pass background checks (fitness for duty physical, fingerprinting, employment references) as required by a licensed residential care facility. Some of the roles in our community require that we ask about your COVID-19 vaccination status.