Marketing and Relations Manager

Breakthrough Behaviorial Resources; Houston (TX); Hybrid; USD 55,000 - 85,000; Full time

Job summary

Breakthrough Behavioral is seeking a Marketing and Relations Manager to grow and protect relationships with clients who contract clinicians and with clinicians who work through us. The role oversees brand, marketing and business development for Texas behavioral health staffing, coordinating with schools, LMHAs, MCOs and facilities.

Hybrid office/field role with ~25% travel; ensure HIPAA-compliant messaging and accurate clinician credentials across channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Public Health or related field.
• 4+ years in marketing, business development or account management, including 2+ years in healthcare, behavioral health, education or staffing.
• Proficiency with CRM administration, Google Workspace, Canva or Adobe Creative Suite, social media management, email marketing platforms and a basic web CMS.
• Working knowledge of HIPAA marketing restrictions and the Texas behavioral health service landscape.
• Valid Texas driver's license, reliable transportation and ability to travel regionally (~25%).
• Must pass an FCRA-compliant background check.

Responsibilities

• Client and Partner Relations: own relationships with client facilities, school districts, LMHAs, MCOs and partner programs.
• Brand and Marketing Strategy: manage annual marketing plan, budget and calendar; monitor lead volume and cost per placement.
• Provider Recruitment Marketing: build sourcing campaigns for QMHPs, LPC-Associates, LPCs and LPHAs; represent Breakthrough at career events.
• Community and Referral Relations: develop referral relationships with providers and organizations; plan events and sponsorships.
• Content, Digital and Compliance: produce content across channels; ensure HIPAA-compliant marketing and accurate credential language.

Skills

Relationship building

Written communication

Verbal communication

Marketing analytics

Budget discipline

Cultural responsiveness

Travel readiness

Education

Bachelor's degree in Marketing, Communications, Business, Public Health or related field

Master's degree (MBA, MPH or Communications)

Tools

CRM administration

Google Workspace

Canva

Adobe Creative Suite

Social media management tools

Email marketing platforms

Web CMS

Job description

Marketing and Relations Manager

The Marketing and Relations Manager grows and protects Breakthrough Behavioral's two most important relationships: the clients who contract for our clinicians and the clinicians who choose to work through us. This role owns brand, marketing and business development for a Texas behavioral health staffing agency, manages day-to-day relationships with school districts, LMHAs, MCOs and client facilities, and partners with HR on recruitment marketing for QMHPs, LPC-Associates, LPCs and LPHAs. All external messaging must be accurate about clinician credentials and compliant with HIPAA marketing restrictions.

KEY RESPONSIBILITIES

Client and Partner Relations (approx. 25%)

• Serve as primary relationship owner for client facilities, school districts, LMHAs, MCOs and partner programs that contract for Breakthrough-placed clinicians.
• Conduct structured account check-ins, capture service feedback and escate staffing or quality concerns to the Clinical Compliance Director.
• Coordinate proposals, capability statements and responses to district or agency solicitations.

Brand and Marketing Strategy (approx. 20%)

• Own the annual marketing plan, budget and calendar; report monthly on lead volume, pipeline and cost per placement.
• Maintain brand standards across website, collateral, social channels and presentations.
• Manage agency, print and digital vendors within approved budget.

Provider Recruitment Marketing (approx. 20%)

• Partner with HR to build sourcing campaigns for QMHPs, LPC-Associates, LPCs and LPHAs; maintain accurate credential language in all postings.
• Represent Breakthrough at university career fairs, licensing-board events and professional association meetings.
• Track applicant source data and recommend channel spend adjustments.

Community and Referral Relations (approx. 20%)

• Develop referral relationships with community mental health providers, hospitals, schools and faith- and community-based organizations.
• Plan and execute community events, sponsorships and speaking opportunities.
• Maintain the CRM and referral-partner database; report on referral trends quarterly.

Content, Digital and Compliance (approx. 15%)

• Produce website, email, social and print content; ensure no protected health information is used in marketing without a valid HIPAA authorization.
• Ensure advertising of licensed clinicians and services complies with Texas BHEC rules and does not misstate credentials.
• Coordinate marketing-vendor agreements with HR/Compliance where vendors may access PHI.

Other duties as assigned. Percentages are estimates and will shift with agency priorities.

REQUIRED QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, Business, Public Health or related field.
• 4+ years in marketing, business development or account management, including 2+ years in healthcare, behavioral health, education or staffing.
• Proficiency with CRM administration, Google Workspace, Canva or Adobe Creative Suite, social media management, email marketing platforms and a basic web CMS.
• Working knowledge of HIPAA marketing restrictions and the Texas behavioral health service landscape.
• Valid Texas driver's license, reliable transportation and ability to travel regionally (approx. 25%).
• Must pass an FCRA-compliant background check.

PREFERRED QUALIFICATIONS

• Master's degree (MBA, MPH or Communications).
• Experience selling into school districts, LMHAs or Medicaid MCOs in Texas.
• HubSpot or Salesforce; SEO/SEM; Google Analytics 4.
• Familiarity with 26 TAC Chapter 301 provider types and Texas BHEC licensing categories.

CORE COMPETENCIES

• Relationship building and account management
• Persuasive written and verbal communication
• Marketing analytics and budget discipline
• Sound judgment with confidential and regulated information
• Self-direction in a lean, fast-moving organization
• Cultural responsiveness across diverse communities

WORKING CONDITIONS

Hybrid office and field role. Regular travel to client, partner and community sites across the greater Houston region (approx. 25%); occasional evening or weekend events. Prolonged periods of computer work; ability to lift and transport event materials up to 25 lbs. Reasonable accommodations will be made for qualified individuals with disabilities.

EQUAL OPPORTUNITY EMPLOYER

Breakthrough Behavioral is an Equal Opportunity Employer. Employment is at will. This job description is not a contract of employment and duties may be modified at any time to meet business needs.