Marketing and Publicity Manager, Art and Craft

The Quarto Group; Beverly (MA); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Join a forward-thinking company as a Marketing and Publicity Manager, where your creativity and strategic mindset will shine. In this dynamic role, you'll craft innovative marketing campaigns for a diverse range of nonfiction titles, focusing on art, craft, and design. Collaborate with talented teams to generate excitement and maximize exposure through various channels. With a hybrid work schedule, you'll thrive in a fast-paced environment, building relationships with key media contacts and authors. This is your chance to make a significant impact in a vibrant industry while enjoying comprehensive benefits and a supportive workplace culture.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Plan

Generous Paid Time Off

Flexible Spending Account

Short and Long-Term Disability Insurance

Life Insurance

Commuter Benefits

Qualifications

• 3+ years’ experience in marketing and publicity campaigns, preferably in publishing.
• Extensive knowledge of the art, craft, and design market.
• Highly organized, detail-oriented with strong communication skills.

Responsibilities

• Develop dynamic marketing and publicity campaigns for 40-50 titles/year.
• Write press releases and develop media kits for effective PR.
• Oversee social media strategies for assigned titles.

Skills

Marketing Campaign Development

Publicity Strategy

Digital Marketing

Communication Skills

Collaboration

Time Management

Creativity

Author Care

Education

Bachelor’s Degree

Tools

Microsoft Office

Adobe Creative Cloud

Canva

Cision

Edelweiss

Box/Dropbox

Job description

Quarto is seeking a Marketing and Publicity Manager to join our diverse and dynamic team. Quarto’s Marketing and PR team develops collaborative and creative campaigns for hundreds of titles a year and we are looking for a collaborative and experienced marketing and publicity professional to join our growing team.

The ideal candidate will thrive in a fast-paced environment and be able to develop unique and results driven marketing and publicity campaigns for nonfiction titles in a competitive landscape, with a focus on art, craft and design books. We are looking for a candidate who can create and execute marketing and publicity plans with specific goals for individual titles and overall lists under a range of Quarto imprints in the designated subject areas. These plans should be title driven, designed to generate sales, build brand and author awareness, and maximize exposure to the target audience through online, print, broadcast, and other channels.

This position reports into the US Director of Marketing and PR and will sit in either our New York, NY or Beverly, MA office on a hybrid schedule. The right remote candidates will be considered. To apply, please submit a resume and cover letter.

Responsibilities include, but are not limited to:

• Develop dynamic, creative and results driven marketing and publicity campaigns for 40-50 titles /year, with a focus on art, craft and design books, across Quarto imprints.
• Confidently develop and deliver lead title pitches to targeted media, forming relationships with key media contacts to get the broadest coverage possible for our books, across print and online media and broadcast. Work collaboratively with outside publicity teams when necessary.
• Write press releases and develop media kits, build media lists, and secure strong PR for our growing list of titles.
• Communicate media coverage with authors, agents, and internal staff in an excited and enthusiastic way.
• Lead academic marketing strategy for design books and imprints.
• Foster community amongst enthusiast audiences for core categories across art, craft and design list.
• Develop relationships with authors and agents as well as internal teams to build excitement for new titles.
• Develop and oversee social media strategies for assigned titles, both paid and organic, for optimal reach and awareness.
• Develop A+ content and other marketing collateral as needed for assigned titles.
• Collaborate with the rest of the marketing department on umbrella campaigns and to develop influencer partnerships.
• Keep up to date on evolutionary change in social media and online platforms, traffic, strategies, opportunities, and technologies, especially as they pertain to our subject areas, and provide input and insight to the group when they are significant enough to shape our strategy.
  

The ideal candidate will have the following skills, knowledge & abilities:

• Bachelor’s Degree preferred.
• 3+ years’ experience planning and executing marketing and publicity campaigns, preferably in the publishing space.
• Extensive knowledge of the art, craft and design market.
• Highly creative with an ability to conceive of new and innovative approaches to marketing, particularly digital marketing.
• Superior written and verbal communication skills.
• Strong ability to work collaboratively and in partnership with Publishing, Sales, and Author teams.
• Highly organized and detail-oriented, with time-management and multi-tasking skills, and ability to set and meet deadlines and budgets.
• Experience with author care and communication.
• Knowledge of media, public relations, and publicity organizations and/or book publishing.
• Familiarity with enthusiast groups in the art, craft and design space.
• Willingness to learn and adapt as job and/or organization changes.
• Willingness to travel to trade shows, conventions and author events as needed.
• Proficiency in Microsoft Office, Adobe Creative Cloud, Canva, Cision, Edelweiss, and Box/Dropbox preferred.
• Relationships and experience with independent bookstores a plus.

QuartoUS is an equal opportunity employer; M/F/D/V are encouraged to apply. Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits & generous paid time off.

All applicants should be authorized to work in the United States. Quarto does not provide sponsorships.