Marketing and Promotions Manager

3M HEALTHCARE; Seattle (WA); On-site; USD 35,817 - 50,971; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with company match

Paid parental leave

Tuition reimbursement

Vacation and sick leave

Volunteer time off

Employee Assistance Program

Financial planning resources

Charitable matches

Growth opportunities

Team culture

Job summary

Bonneville Seattle is seeking a Marketing & Promotions Manager to drive station promotions, events, and contests, while expanding audience engagement across on-air, online, and on-site channels. You will lead a Promotions team and partner with sales, programming, and legal to ensure compliant, impactful campaigns.

You'll manage digital communications, email marketing via Braze, and develop multi-channel campaigns with creative assets, ensuring timely delivery and budget adherence in a fast-paced

Qualifications

• 2–3 years of experience in marketing or audience engagement.
• Strong organizational skills with high attention to detail.
• Experience leading a team; delegation and prioritization skills.
• Willingness to work flexible hours including weekends/evenings.
• Ability to develop ideas and follow through to completion.
• Valid driver’s license and ability to drive safely.
• Experience with email marketing and Braze is a plus.
• Proficiency in MS Office; Canva and editing tools a plus.
• Self-motivated, reliable, able to manage multiple projects.
• Experience with data analysis is a plus.
• Familiarity with WordPress and digital content management is a plus.
• Graphic production and video production experience a plus.

Responsibilities

• Plan, manage and execute station and client promotions, events, and contests.
• Oversee brand and programming promotions and host appearances.
• Manage and lead the Promotions team including hiring and training.
• Oversee community partnerships and outreach.
• Collaborate with Programming, Imaging, and Traffic for promotions.
• Coordinate with Legal for promotion documents.
• Maintain department budget costs.
• Uphold proper community image of Bonneville Seattle stations.
• Serve as marketing automation expert for Braze.
• Develop and schedule digital communications and campaigns.
• Lead digital strategy incl. segmentation, A/B testing, deployment.
• Create on-air and online marketing copy.
• Create graphics and digital assets.
• Collaborate with sales, programming, and stakeholders.

Skills

Marketing

Audience engagement

Leadership

Project management

Email marketing

Braze platform

Digital marketing

WordPress

Graphic design tools

Tools

Braze

Microsoft Office

Canva

Photo/Video editing

WordPress

Job description

Company Overview

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide. At Bonneville International, our purpose is to build up, connect, inform, and celebrate communities and families in the markets we serve. As an integrated media company, we provide content, advertising, and digital marketing solutions across 19 radio stations in Denver, Phoenix, Sacramento, Salt Lake City, and Seattle, along with the NBC Affiliate TV station, KSL-TV 5, in Salt Lake.

We are responsible for lifting and inspiring with respect and giving voice to all the communities and clients we serve. We believe that empowering our employees to share their ideas and experiences will fuel creativity, innovation, and inspiration. A diverse and inclusive workforce is crucial to our ability to create and deliver exceptional content, products, and services that represent our communities. We’re proud of our history and we want talented people to join us as we continue to grow! For more information about Bonneville and its local media impact, visit https://bonneville.com/.

Position Overview

The Marketing & Promotions Manager will provide project management, planning and execution of programming and sales promotions, events, and contests, and manage our audience database platforms. This position is responsible for coordinating on-site and off-site station events and remote broadcasts, executing contests, promotions, and strategic campaigns. The Marketing & Promotions Manager will also serve as the primary point person for community partnerships and will supervise our team of Promotions Assistants. We are seeking someone who brings strong marketing expertise, a passion for audience engagement, and the ability to optimize our marketing automation strategies using our audience engagement platform. The ideal candidate will be organized, proactive, creative, and detail-oriented, thriving in a lively, fast‑paced environment while juggling multiple priorities under tight deadlines.

Note: Work configurations are subject to change based on business needs and at company discretion. This position is an on‑site role that requires the employee to work at our Seattle site.

What You Will Do

• Project Management
  • Plan, manage and execute station and client promotions, contests, and events that take place on‑air, online, and on‑site, including set‑up/tear‑down of equipment and materials.
  • Oversee the execution of brand (KIRO/SeattleSports/SeattleRed/MyNorthwest) and programming promotions, events, host appearances & contests (e.g., Seahawk home broadcasts, Mariner home broadcasts, Holiday Magic).
  • Manage and lead the Promotions team, including recruiting, hiring, training, and coaching.
  • Oversee community partnerships, charity requests, award submissions, and outreach efforts.
  • Work with Programming, Imaging, and Traffic as needed for promotional execution.
  • Work with the legal department to obtain all documents necessary for promotion implementation; act as a Legal Liaison to ensure all corporate legal requirements are met.
  • Maintain costs within the department budget.
  • Ensure community relations and the proper outside image of Bonneville Seattle stations, i.e., appearance of promotion staff and station presence displayed to maximum potential using all available resources.
• Audience Engagement & Digital Marketing
  • Serve as the marketing automation expert for the email database platform (Braze), staying current on features and functionality while managing updates and leveraging capabilities to drive audience growth through targeted email, push notifications, text, mobile, and special campaigns.
  • Develop, schedule, and execute digital communications including newsletters, contest and event promotions, audience engagement initiatives, and direct marketing programs across platforms and brands.
  • Lead the development and execution of Bonneville Seattle’s digital communications strategy, including audience segmentation, A/B testing, deployment, and corporate partnership fulfillment.
  • Write and edit compelling on‑air, online, and marketing copy for promotions, sales campaigns, community initiatives, and branded content.
  • Create engaging graphics and digital assets to support promotional efforts, sales initiatives, and multi‑channel campaigns.
  • Collaborate closely with sales, programming, creative teams, and key stakeholders to identify target audiences, grow email and app databases, and ensure all campaign assets are prepared and deployed on schedule.
• Contesting & Promotions
  • Facilitate station contesting and oversee prize fulfillment in accordance with station policies and FCC rules.
  • Enter, maintain, and track all prize and winner information, including audit‑ready prize folders.
  • Prepare contest articles, graphics, and contest‑related form fills and winner sheets.

Skills and Experience We Are Looking For

• Minimum 2–3 years of experience in marketing, audience engagement, or a related field.
• Strong organizational skills with high attention to detail.
• Experience leading and managing a team; proven delegation, problem‑solving, and prioritizing skills, preferred.
• Ability to consistently work hours required, including flexible hours, weekends, and evenings as necessary.
• Ability to conceptualize, develop ideas, and follow through to completion.
• Maintain a valid driver’s license and proven ability to safely drive a personal vehicle without exposing the company to serious liability risks.
• Experience with email marketing and audience engagement platforms; Braze experience is a plus.
• Proficiency in Microsoft Office Suite; experience with Canva and photo/video editing tools is a plus.
• Self‑motivated, reliable, and able to manage multiple projects under tight deadlines.
• Experience with data analysis is a plus.
• Familiarity with WordPress and digital content management system is a plus.
• Experience in graphic production and video production is a plus.

Compensation Range

$26.73 – $36.92 per hour. Hourly rate will be determined by an evaluation of the education, experience, knowledge, skills, and abilities of the applicant along with internal and external benchmarks.

Benefits

• Robust, affordable medical, dental, and vision coverage with no wait period for enrollment.
• 401(k) with company match and employer‑funded retirement account, both fully vested from day one.
• Paid leave for new parents under our Medical Maternity (8 weeks) and Parental Leave (4 weeks) benefits.
• Opportunities to apply for tuition reimbursement.
• Paid time off for vacation (120 hours accrued per year) and sick leave (80 hours accrued per year) in addition to 12 paid company holidays per year.
• Paid time off for volunteering (40 hours per year).
• Employee Assistance Program services.
• Access to an entire team of free financial planners.
• Matches on contributions to charitable organizations after one year of service.
• Continuous growth and development opportunities.
• Dynamic team culture that values teamwork, having fun, and collaboration.

Bonneville is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. Minority, female, disability, PWD, NET, veteran are encouraged to apply.