Marketing and Outreach Specialist Sr

CalOptima Health Partnership; Orange (CA); Remote; USD 64,000 - 103,000; Full time

Benefits offered by this job

Full Telework

Comprehensive benefits

CalPERS pension

PTO

Tuition reimbursement

Professional development

Flexible scheduling

Job summary

CalOptima Health is seeking a Marketing and Outreach Specialist Sr to play a key role in shaping the organization’s communications strategy. You will work with the Communications team to develop advertising materials, coordinate events and manage campaigns that support enrollment and program goals.

The role emphasizes collaboration with internal departments, external partners and vendors, and requires strong digital marketing skills to drive brand awareness for CalOptima Health’s programs across

Qualifications

• Bachelor’s degree in marketing, communications or health care administration; 5 years in health care org.
• 3+ years in marketing and outreach for an HMO, Medi-Cal/Medicaid or Covered California.
• Experience in digital marketing to build brand awareness and support enrollment.
• Ability to design and implement performance measures and report results.

Responsibilities

• Assist in implementing marketing programs, campaigns and partnerships.
• Develop marketing collateral and coordinate events.
• Track campaign results and analyze metrics to aid enrollment efforts.
• Collaborate with internal departments and external agencies.
• Ensure compliance with CMS, DHCS, DMHC and Covered California policies.

Skills

Marketing

Outreach

Digital Marketing

Communications

Education

Bachelor's degree in marketing or related field

Tools

Google Ads

SEO/SEM

Google Analytics

LinkedIn

Job description

Join Us in this Amazing Opportunity

The Team You’ll Join

We are a mission driven community-based organization that serves member health with excellence and dignity, respecting the value and needs of each person. If you are ready to advance your career while making a difference, we encourage you to review and apply today and help us build healthier communities for all.

More About the Opportunity

We are hoping you will join us as a Marketing and Outreach Specialist Srand help shape the future of healthcare where you’ll be an integral part of our Communications team, helping to strive for excellence while we serve our member health with dignity, respecting the value and needs of each of our members through collaboration with our providers, community partners and local stakeholders. This position has been approved to beFull Telework.

• If telework is approved, you are required to work within the State of California only and if Partial Telework, also come in to the Main Office in Orange, CA, at least two (2) days per week minimum.

The Marketing and Outreach Specialist Sr will be responsible for assisting in the implementation of marketing programs, advertising campaigns and strategic partnerships to support CalOptima Health’s programs. You will act as a liaison with various departments and programs in need of marketing and outreach services, including but not limited to OneCare, the Program of All-Inclusive Care for the Elderly (PACE), Equity and Community Health, Covered California, Provider Relations and Community Relations. You will assist internal clients in developing marketing collateral, advertisements and direct mailers, and coordinating events to support program goals. You will also track and analyze campaign results to help advance CalOptima Health’s overall brand and enhance enrollment efforts. Together, we are building a stronger, more equitable health system.

Your Contributions To the Team:

• 95% - Marketing and Communications Support
  • Participates in a mission-driven culture of high-quality performance, with a member focus on customer service, consistency, dignity and accountability.
  • Assists the team in carrying out department responsibilities and collaborates with others to support short- and long-term goals/priorities for the department.
  • Assists with the development of advertising campaigns and manages the day-to-day tactics and activities.
  • Develops marketing and advertising materials in collaboration with internal clients, the Communications management team and the Member Materials Approval (MMA) review team.
  • Interacts directly with internal clients and graphic design staff throughout the design project lifecycle to ensure materials meet client needs and content/graphic standards.
  • Interfaces with marketing/advertising agencies and media/print vendors to effectively manage campaign deliverables.
  • Tracks campaign metrics and provides analyses of key findings to the Sr Manager of Marketing and Outreach.
  • Meets regularly and works with internal business owners to analyze marketing challenges and competitive activity, develop tracking tools to measure results and make strategic adjustments when necessary.
  • Coordinates with other CalOptima Health departments for procurement, printing, proofing and inventory control.
  • Ensures compliance with all applicable Centers for Medicare & Medicaid Services (CMS), California Department of Health Care Services (DHCS), Department of Managed Health Care (DMHC) and Covered California sales and marketing policies, rules and regulations.
  • Serves as backup for the Sr Manager of Marketing and Outreach, as needed.
• 5% - Other
  • Completes other projects and duties as assigned.

Do You Have What the Role Requires?

• Bachelor’s degree required, preferably in marketing, communications, public relations or health care administration, PLUS 5 years of experience working in a health care or community-based organization required; an equivalent combination of education and experience sufficient to successfully perform the essential duties of the position such as those listed above may also be qualifying.
• 3 years of experience in marketing and outreach for a health maintenance organization (HMO), Medi-Cal/Medicaid, Medicare or Covered California plan required.
• Experience in digital marketing, including Google Ads, SEO/SEM, YouTube, LinkedIn, Facebook/Instagram, retail channels and other third-party digital ad sources to build brand awareness, generate leads and support enrollment required.
• Experience designing and implementing operational performance measures and tracking and reporting business results required.

You’ll Stand Out More If You Possess the Following:

• Experience using Google Analytics and Google Tag Manager in a professional setting.

What the Regulatory Agencies Need You to Possess?

• n/a

Your Knowledge & Abilities to Bring to this Role:

• Develop rapport and establish and maintain effective working relationships with CalOptima Health's leadership and staff and external contacts at all levels and with diverse backgrounds.
• Work independently and exercise sound judgment.
• Communicate clearly and concisely, both orally and in writing.
• Work a flexible schedule; available to participate in evening and weekend events.
• Organize, be analytical, problem-solve and possess project management skills.
• Work in a fast-paced environment and in an efficient manner.
• Manage multiple projects and identify opportunities for internal and external collaboration.
• Motivate and lead multi-program teams and external committees/coalitions.
• Utilize computer and appropriate software (e.g., Microsoft Office: Word, Outlook, Excel, PowerPoint) and job specific applications/systems to produce correspondence, charts, spreadsheets, and/or other information applicable to the position assignment.

Your Physical Requirements (With or Without Accommodations):

• Ability to visually read information from computer screens, forms and other printed materials and information.
• Ability to speak (enunciate) clearly in conversation and general communication.
• Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions.
• Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting.
• Lifting and moving objects, patients and/or equipment less than 10 pounds

Ways We Are Here For You

• You’ll enjoy competitive compensation for this role.
  • Our current hiring range is: Pay Grade:308 - $64,165 - $102,664 ($30.85 - $49.3577).
    • The final salary offered will be based on education, job-related knowledge and experience, skills relevant to the role and internal equity among other factors.
• This position is approved for Full Telework (If the position is Telework, it is eligible in California only)
• A comprehensive benefits package
• CalPERS pension program and additional retirement packages.
• Additional benefits and perks including:
  • A generous PTO program
  • A quality work life balance
  • Various wellness programs
  • Tuition Reimbursement
  • Professional development opportunitiesCareer development opportunities
  • Flexible scheduling
  • And the satisfaction of knowing your work directly impacts and improves healthcare access for thousands of individuals and families.

Our Work Environment:

If located at the 500, 505 Building or a remote work location:

• Work is typically indoors and sedentary and is subject to schedule changes and/or variable work hours, with travel as needed.
• There are no harmful environmental conditions present for this job.
• The noise level in this work environment is usually moderate.

If located at PACE:

• Work is typically indoors in a clinical setting serving the frail and elderly.
• There may be harmful or hazardous environmental conditions present for this job.
• The noise level in this work environment is usually moderate to loud.

If located in the Community:

• Work is typically indoors and sedentary and is subject to schedule changes and/or variable work hours, with travel as needed.
• Employee will occasionally work outdoors in varied temperatures.
• There may be harmful or hazardous environmental conditions present for this job.
• The noise level in this work environment is usually moderate to loud.

Why Join Us?

We believe that diverse perspectives drive innovation. Each employee brings a unique perspective to the overall team and we value everyone's input and we are committed to creating an inclusive environment where you and every team member can thrive while making a meaningful impacts on our community members. Our team reflects and represents the communities we serve, and we welcome candidates from all backgrounds who share our commitment to accessible, quality healthcare.

What's Your Next Step?

All Applications will be accepted on a continuous basis until a sufficient number of qualified applications have been received. Do NOT miss out. If you want to join our team, the deadline for the first review of applications is September 22, 2026 at9:00 PM (PST). We are encouraging you to apply early. If you apply after the first review date, your application is not guaranteed to be considered for this recruitment. This recruitment may close at any time without notice after the first review date.

Our Commitment to You

Your application and resume will be reviewed by a dedicated recruiter to this position. If your experience matches what we need, we will reach out to you to discuss the next steps. The selection process may include, but is not limited to, a skills assessment, phone screen and interview.

If you make it through the steps above and are selected for this exciting role, you will be required to undergo a reference and a background check (to include a conviction record) and if applicable also pass a drug screening and/or a post-offer pre-employment medical examination (for specific positions) If you are an Internal CalOptima Health applicant, please apply through the internal portal on InfoNet.

We will make sure to keep you updated through each step of the process on your candidate portal. Please make sure to watch for updates on your candidate portal and you emails which will be sent to the email address you listed on your application. Please check your email, including your SPAM folder, regularly throughout the recruitment process.

CalOptima Health is an equal opportunity employer and makes all employment decisions on the basis of merit. CalOptima Health wants to have qualified employees in every job position. CalOptima Health prohibits unlawful discrimination against any employee, or applicant for employment, based on race, religion/religious creed, color, national origin, ancestry, mental or physical disability, medical condition, genetic information, marital status, sex, sex stereotype, gender, gender identity, gender expression, transitioning status, age, sexual orientation, immigration status, military status as a disabled veteran, or veteran of the Vietnam era, or any other consideration made unlawful by federal, state, or local laws. CalOptima Health also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has, or is perceived as having, any of those characteristics.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation at [phone] if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability.