Marketing and Outreach Specialist

San Jose State University; San Jose (CA); On-site; USD 80,000 - 92,000; Full time

Job summary

San José State University seeks a Marketing and Outreach Specialist to lead culturally responsive marketing, communications, and outreach for the Student Wellness Center. The role promotes student health and campus well-being through digital, print, web, video, and in-person channels.

You will develop engaging content, coordinate campaigns with campus partners, and manage student employees supporting communications and events. A bachelor's degree and experience in marketing/outreach are required.

Qualifications

• A bachelor's degree and/or equivalent training.
• Two years of administrative work experience involving study, analysis, and evaluation leading to policy or program improvements.

Responsibilities

• Develop engaging marketing content for websites, social media, video, print, and other channels.
• Plan culturally relevant marketing and outreach campaigns promoting services and healthy behaviors.
• Coordinate outreach, communication schedules, events, and educational initiatives with leadership and partners.
• Build campus relationships, maintain materials, and develop sustainable marketing processes.
• Recruit, train, and manage student employees supporting social media and outreach activities.

Skills

Marketing strategy

Branding

Communications

Public relations

Social media

Outreach

Event planning

Digital content creation

Graphic design basics

Relationship building

Education

Bachelor's degree

Master's degree

Job description

Job Summary

The Shared Services - Student Wellness Center department is seekinga Marketing and Outreach Specialist to lead culturally responsivemarketing, communications, and outreach efforts that increaseawareness and engagement with Student Wellness Center services andprograms. Reporting to the Associate Vice President for Health,Wellness, and Student Services, with lead work direction from theHealth Communications Specialist, this position will promotestudent health, well-being, healthy behaviors, and a healthy campusclimate through digital, print, web, video, and in-personcommunication channels.

Key Responsibilities

• Develop and maintain engaging marketing content for websites,social media, video, print, and other communication channels
• Plan and implement culturally relevant marketing, branding,communication, and outreach campaigns promoting Student WellnessCenter services, events, and healthy behaviors
• Coordinate outreach requests, communication schedules, eventpromotion, and educational initiatives with Student Wellness Centerleadership and campus partners
• Build campus relationships, maintain outreach materials, anddevelop sustainable processes and protocols for marketing andoutreach
• Recruit, train, direct, evaluate, and manage student employeessupporting social media, marketing, and outreach activities

Knowledge, Skills & Abilities

• Thorough and advanced knowledge and understanding of marketing,branding, communications, public relations, and related roles
• Demonstrated ability to keep abreast of unit events,initiatives, and subject matter expertise to identify andcapitalize on marketing opportunities that will promote andincrease collaboration and engagement
• General awareness of emerging technologies, includingartificial intelligence (AI), and a willingness to develop skillsin their appropriate, responsible, and ethical use in a highereducation environment, consistent with institutional policies andpractices
• Demonstrated competence in independently applying advancedjudgment to create and implement strategies and initiatives
• Proven experience in developing and implementing strategies andcampaigns, with a record of accomplishment of achieving measurableresults
• Advanced analytical and organizational skills to organize,prioritize and manage the successful completion of initiatives andprojects within time and budget constraints
• Ability to analyze and select pertinent facts and integratethem into communication vehicles
• Ability to apply market research to identify communicationneeds and target audiences.
• Advanced communication and interpersonal skills to build andfoster strong relationships as well as drive changeinitiatives
• Advanced skill to appropriately use technology and relevantevent planning and management tools
• Knowledge of health-education theories, research and programassessment, including planning, design, implementation, andevaluation of health programs
• General graphic design skills and skill using relevant graphiccommunication software
• Skill at collaborating with diverse individuals and groups toachieve goals
• Excellent organizational and time management skills
• Exceptional interpersonal skills, including strong publicspeaking, listening, and interpretive skills
• Ability to learn and adhere to strict confidentiality laws suchas HIPAA and FERPA and campus/Chancellor’s Office policies

Required Qualifications

• A bachelor's degree and/or equivalent training
• Two (2) years of administrative work experience involvingstudy, analysis, and/or evaluation leading to the development orimprovement of administrative policies, procedures, practices, orprograms

Preferred Qualifications

• Master’s degree or equivalent in an approved program inCommunications, Health Education, Public Health, or a relatedfield.
• At least two (2) years of experience performing marketing andoutreach within a public health setting
• At least two (2) years of experience working in highereducation setting

Compensation

Classification: Administrative Analyst/Specialist - Exempt I

Anticipated Hiring Range: $6,689/month - $7,099/month (Step 13 –Step 16)

CSU Salary Range: $5,274/month - $7,684/month (Step 1 – Step20)

San José State University offers employees a comprehensive benefitspackage typically worth 30-35% of your base salary. For moreinformation on programs available, please see the EmployeeBenefits Summary.

Application Deadline

All applicants must apply within the specified application period: September 30, 2026 through October 14, 2026.

Contact Information

People and Culture

[e-mail]

CSU Vaccination Policy

The CSU strongly recommends that all individuals who access anyin-person program or activity (on- or off-campus) operated orcontrolled by the University follow COVID-19 vaccinerecommendations adopted by the U.S. Centers for Disease Control andPrevention (CDC) and the California Department of Public Health(CDPH) applicable to their age, medical condition, and otherrelevant indications and comply with other safety measuresestablished by each campus. The system wide policy can be found at https://calstate.policystat.com/policy/9779821/latest/ and questions may be sent to [e-mail].

Additional Information

Satisfactory completion of a background check (including a criminalrecords check) is required for employment. SJSU will issue acontingent offer of employment to the selected candidate, which maybe rescinded if the background check reveals disqualifyinginformation, and/or it is discovered that the candidate knowinglywithheld or falsified information. Failure to satisfactorilycomplete the background check may affect the continued employmentof a current CSU employee who was offered the position on acontingent basis.

The standard background check includes: criminal check, employmentand education verification. Depending on the position, a motorvehicle and/or credit check may be required. All background checksare conducted through the university's third party vendor, AccurateBackground. Some positions may also require fingerprinting. SJSUwill pay all costs associated with this procedure. Evidence ofrequired degree(s) or certification(s) will be required at time ofhire.

SJSU IS NOT A SPONSORING AGENCY FOR STAFF OR MANAGEMENT POSITIONS.(e.g. H1-B VISAS)

All San José State University employees are considered mandatedreporters under the California Child Abuse and Neglect ReportingAct and are required to comply with the requirements set forth inCSU Executive Order 1083 as a condition of employment. Incumbent isalso required to promptly report any knowledge of a possible TitleIX related incident to the Title IX Office or report anydiscrimination, harassment, and/or retaliation to the Office ofEqual Opportunity.

Education Code 89521 Requirements:

Applicants will be required to disclose whether they have received a finaladministrative decision or final judicial decision determining that they have committed sexual harassment within the last 7 years onlyafter a determination is made that they meet the minimumqualifications for the position, and before an offer of employmentis extended. Applicants who reach the final stages of theapplication process must also sign a release form that authorizesthe release of information by the applicant’s current and/or formeremployers to the CSU concerning any substantiated allegations ofmisconduct.

Jeanne Clery Disclosure of Campus Security Policy and CrimeStatistics Act and Campus Housing Fire SafetyNotification:

Pursuant to the Jeanne Clery Disclosure of Campus Security Policyand Campus Crime Statistics Act, the Annual Security Report (ASR)is also now available for viewing at https://www.sjsu.edu/clery/docs/SJSU-Annual-Security-Report.pdf.

The ASR contains the current security and safety-related policystatements, emergency preparedness and evacuation information,crime prevention and Sexual Assault prevention information, andinformation about drug and alcohol prevention programming. The ASRalso contains statistics of Clery crimes for San José StateUniversity locations for the three most recent calendar years. Apaper copy of the ASR is available upon request by contacting theOffice of the Clery Director by phone at 408-924-1501 or by emailat [e-mail] .

Pursuant to the Higher Education Opportunity Act, the Annual FireSafety Report (AFSR) is also available for viewing at https://www.sjsu.edu/clery/docs/SJSU-Annual-Fire-Safety-Report.pdf.

The purpose of this report is to disclose statistics for firesthat occurred within SJSU on-campus housing facilities for thethree most recent calendar years, and to distribute fire safetypolicies and procedures intended to promote safety on Campus. Apaper copy of the AFSR is available upon request by contacting theHousing Office by phone at 408-795-5600 or by email at [e-mail] .

Campus Security Authority - In accordance with the Jeanne CleryDisclosure of Campus Security Policy and Campus Crime StatisticsAct (Clery Act) and CSU system wide policy, this position issubject to ongoing review for designation as a Campus SecurityAuthority. Individuals that are designated as Campus SecurityAuthorities are required to immediately report Clery incidents tothe institution and complete Clery Act training as determined bythe university Clery Director.

Equal Employment Statement

San José State University is an equal opportunity employer. Theuniversity prohibits discrimination based on age, ancestry, caste,color, disability, ethnicity, gender, gender expression, genderidentity, genetic information, marital status, medical condition,military status, nationality, race, religion, religious creed, sex,sexual orientation, sex stereotype, and veteran status. This policyapplies to all San José State University students, faculty, andstaff, as well as university programs and activities. Title IX ofthe Education Amendments of 1972, and certain other federal andstate laws, prohibit discrimination on the basis of sex in alleducation programs and activities operated by the university (bothon and off campus). Reasonable accommodation is made for applicantswith disabilities who self-disclose. San José State Universityemployees are considered mandated reporters under the CaliforniaChild Abuse and Neglect Reporting Act and are required to complywith the requirements set forth in CSU Executive Order 1083 as acondition of employment.

Advertised:

September 30, 2026 (9:00 AM) Pacific DaylightTime