Marketing and Events Specialist, New Homes

Lensa; Santa Fe (NM); On-site; USD 62,000 - 83,000; Full time

Job summary

An innovative company is seeking a Marketing and Events Specialist to enhance its mission of promoting sustainable living through solar energy solutions. This role is pivotal in developing sales tools, coordinating community marketing initiatives, and managing events that drive engagement and brand presence. The ideal candidate will thrive in a collaborative environment, utilizing their marketing expertise to support the sales team and connect with homebuyers. Join a forward-thinking team dedicated to making a positive impact on the environment while advancing your career in a dynamic industry.

Benefits

Health Insurance

Wellbeing Program

Life Insurance

Disability Insurance

Retirement Savings Plan

Paid Holidays

Paid Time Off

Annual Bonus Eligibility

Qualifications

• 3-5 years of experience in marketing or event planning, preferably in homebuilding.
• Proven experience in developing sales tools and marketing materials.

Responsibilities

• Develop and maintain effective sales tools and resources for inside sales teams.
• Plan and manage all aspects of new homes events and promotional activities.

Skills

Marketing

Event Planning

Communication Skills

Organizational Skills

Digital Marketing Tools

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Business Administration

Tools

Social Media Platforms

Website Management Tools

Job description

Everything we do at Sunrun is driven by a determination to transform the way we power our lives. We know that starts at the individual employee level. We strive to foster an environment you can thrive in through our commitment to diversity, inclusion and belonging.

Overview

Sunrun is a leading provider of residential solar electricity, dedicated to creating a sustainable future by providing innovative solar and battery storage solutions to medium and large sized production homebuilders. Our New Homes division is focused on bringing these cutting-edge technologies to new homebuyers, enhancing their living experience while promoting renewable energy. We are looking for a dynamic Marketing and Events Specialist to support our team and drive our mission forward.

We are seeking a motivated and detail-oriented New Homes Marketing and Events Specialist to join our dynamic team, reporting to the Manager of Sales Operations, New Homes. The ideal candidate will possess a strong background in marketing and events management. This role is crucial in developing and improving sales tools, supporting community marketing needs, maintaining web content, and managing all aspects of new homes events. The candidate will collaborate with corporate marketing to ensure alignment with home builder marketing support needs and will play a key role in driving sales and enhancing brand presence.

Responsibilities

1. Develop, enhance, and maintain effective sales tools and resources to support inside sales teams.
2. Support New Home community marketing initiatives by coordinating promotional activities and campaigns to drive traffic to new home communities.
3. Improve and enhance Account Manager presentation materials, proposal templates and other builder facing materials used to secure new business.
4. Lead marketing efforts for new sales offerings (e.g., FLEX).
5. Maintain and update website content and ensure current information is available for potential homebuyers and prospective homebuilder partners.
6. Refresh and optimize inside sales content and tools to improve engagement and conversion rates.
7. Plan, coordinate, and manage all aspects of new homes events, including trade shows, open houses, industry sponsored events, community launches, and promotional activities.
8. Coordinate with vendors, venues, and suppliers to ensure all event logistics are handled efficiently.
9. Oversee event setup, execution, and teardown.
10. Coordinate with the Sales team and other stakeholders to ensure a cohesive event experience.
11. Manage event budgets, contracts, and ensure cost-effective execution.
12. Track, manage and measure attendance for events, ensuring seamless execution and a positive experience for attendees.
13. Collaborate with corporate marketing teams to align on branding, messaging, and promotional strategies for home builder marketing efforts.
14. Analyze marketing performance data and provide recommendations for continuous improvement and optimization of marketing initiatives.
15. Stay current with industry trends, document competitive activity and best practices to ensure our marketing efforts are best in class and effective.
16. Maintain, manage and keep up-to-date database of all professional associations, including contact information, membership status and payment details.

Qualifications

1. Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
2. 3+-5 years of experience in marketing, event planning, or related fields, preferably within the homebuilding or real estate sectors.
3. Proven experience in developing sales tools and marketing materials that drive engagement and sales.
4. Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
5. Excellent written and verbal communication skills.
6. Proficiency in digital marketing tools, social media platforms, and website management.
7. Experience in coordinating and executing successful events.
8. Knowledge of the homebuilding industry is a plus but not required.

What We Offer

1. Competitive salary and benefits package.
2. Opportunities for professional development and growth within the company.
3. A supportive and collaborative work environment.
4. A career that produces tangible benefits related to slowing climate change.

Please note that the compensation information that follows is a good faith estimate for this position only and is provided pursuant to acts, such as The Equal Pay Transparency Act. It assumes that the successful candidate will be located in markets within the United States that warrant the compensation listed.

Starting salary/wage for this opportunity:

$62,044.16 to $82,725.55

Sunrun provides a variety of benefits to employees, including health insurance coverage, a wellbeing program, life and disability insurance, a retirement savings plan, paid holidays, and paid time off (PTO). Other rewards may include annual bonus eligibility, based on both company and individual performance, as well as short- and long-term incentives and program-specific awards. Compensation decisions will not be based on a candidate's salary history.

This description sets forth the general nature and level of the qualifications and duties required of employees in this job classification, as well as some of the essential functions of this role. It is not designed to be a comprehensive inventory of all essential duties and qualifications. If you have a disability or special need that may require reasonable accommodation in order to participate in the hiring process or to perform this role if you are offered employment, please let us know by contacting us at [e-mail].

Sunrun is proud to be an equal opportunity employer that does not tolerate discrimination or harassment of any kind. Our commitment to Diversity, Inclusion & Belonging drives our ability to build diverse teams and develop inclusive work environments. At Sunrun, we believe that empowering people and valuing their differences are essential for our mission of connecting people to the cleanest energy on earth.