Marketing and Engagement Manager

PepperPointe Partnerships; Lexington (KY); On-site; USD 60,000 - 70,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401K with company match

Promotions from within

Job summary

PepperPointe Partnerships in Lexington, KY, is seeking a Marketing & Engagement Manager to lead the doctor talent marketing and engagement strategy across supported practices.

You will build awareness among dentists, residents, and dental students, nurture a pipeline of prospective doctors, and organize events and outreach with dental schools and residency programs.

This full-time role offers a salary of $60-70K DOE, plus medical, dental, vision, 401K and rapid internal career growth.

Qualifications

• Bachelor's degree in business, marketing, or communications.
• 2-4 years in marketing, business development, events, recruiting or related field.
• Healthcare, dental or relationship-driven industry experience is a plus.

Responsibilities

• Develop and execute an annual doctor talent marketing and engagement strategy.
• Build awareness among dentists, residents and dental students via targeted marketing, events and outreach.
• Build and maintain a strong pipeline of prospective doctors and nurture candidates.
• Plan and execute recruitment events, conferences and school outreach to generate doctor leads.
• Develop relationships with dental schools, residency programs and partner organizations.
• Manage candidate CRM and personalized communications based on interests and timing.
• Conduct outreach to understand interests, geography, specialty and timing.
• Identify candidates ready to explore opportunities and coordinate handoffs to Partners.
• Track marketing and pipeline performance and report results.
• Collaborate with teams to ensure a consistent candidate experience.

Skills

Marketing instincts

Relationship-building

Business development

Communication skills

Creative marketing

Event planning

Networking

Pipeline management

CRM tools

Data analytics

Self-motivation

Education

Bachelor's degree in business/marketing/communications

Tools

CRM software

Marketing automation tools

Pipeline management tools

Job description

The Opportunity

PepperPointe Partnerships is seeking a Marketing & Engagement Manager to join our Strategy team in Lexington, Kentucky, and help build the future pipeline of dentists across the practices we support.

Reporting to the Chief Strategy Officer, this role is responsible for developing and executing strategies that increase awareness of PepperPointe-supported practices as attractive places to build a career, generate prospective doctor leads and build long-term relationships with dentists throughout every stage of their careers. Through recruitment marketing, events, outreach, dental school and residency engagement, and ongoing relationship-building, the Marketing & Engagement Manager will develop and cultivate a strong pipeline of dentists for both current and future opportunities.

A Day In The Life Of

• Develop and execute an annual doctor talent marketing and engagement strategy aligned with current and anticipated doctor needs across supported practices.

• Build awareness of PepperPointe and its supported practices among practicing dentists, residents and dental students through targeted marketing, digital and social channels, professional networks, events and other creative strategies.

• Build and maintain a strong pipeline of prospective doctors, including developing strategies to identify, engage and nurture both active and passive candidates.

• Plan and execute recruitment events, networking opportunities, conference engagement, and dental school and residency outreach, as well as other experiences designed to generate prospective doctor leads and build long-term relationships.

• Develop and maintain relationships with priority dental schools, residency programs, professional organizations and other partners that can strengthen PepperPointe’s long-term doctor pipeline.

• Manage ongoing candidate engagement and the doctor candidate CRM, ensuring prospective doctors receive thoughtful, personalized and consistent communication based on their interests, career stage and timing.

• Conduct initial outreach and conversations with prospective doctors to understand their interests, goals, geography, specialty and career timing.

• Identify candidates who are ready to actively explore an opportunity and facilitate a thoughtful handoff to the appropriate Partner Relations Manager.

• Track and evaluate marketing, event and pipeline performance, using data to improve strategies and provide visibility into the strength of the doctor pipeline.

• Collaborate with Partner Doctors, Partner Relations Managers and other teammates to create a consistent, relationship-driven candidate experience.

What You'll Bring To The Table

Essential Traits for Success:

• Strong marketing, relationship-building and business development instincts.

• Excellent written and verbal communication skills.

• Ability to creatively market opportunities and engage a highly targeted professional audience.

• Experience planning and executing events, campaigns or relationship-based engagement programs.

• Comfort initiating conversations and building relationships with individuals who may not currently be considering a career change.

• Strong organizational skills and the ability to manage a large pipeline while maintaining personalized follow-up.

• Experience using CRM, marketing automation or pipeline-management tools.

• Ability to use data to evaluate results and adjust strategies.

• Self-motivated, proactive and comfortable balancing strategy with hands-on execution.

• Ability to travel approximately 5-10 times per year, including occasional nights and weekends.

Education and Experience:

• Bachelor's degree in business, marketing, communications, or equivalent professional experience.

• Two to four years of experience in marketing, business development, relationship management, events, talent engagement, recruiting or a related field preferred.

• Healthcare, dental, professional services or other relationship-driven industry experience is a plus.

What We’ll Offer In Return

• Full-time, salary position $60-70K DOE

• Medical, dental, and vision benefits

• 401K with company match

• A company culture of promotions from within, with a start-up atmosphere allowing for varied and rapid career development

About PepperPointe Partnerships

PepperPointe Partnerships is a dental service organization (DSO) built to protect patients, support doctors and elevate care. We solve problems through innovative systems and scalable support while protecting practice culture and clinical decision-making.

Our team works alongside doctors and practices to create innovative solutions that build lasting value for doctors, patients and practices. We are looking for individuals who thrive in an environment of impactful change, set ambitious goals, solve difficult problems and work collaboratively to make a positive impact in the communities we serve.

PepperPointe is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All qualified applicants, regardless of personal characteristics, are encouraged to apply.