Marketing and Content Lead

Averro; Kirkland (WA); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Competitive base salary

Meaningful equity

Platinum-level health benefits

Job summary

A leading FinTech SaaS company is seeking a Marketing and Content lead to shape brand and market positioning. This role involves developing strategic messaging, executing marketing campaigns, and leading cross-functional teams. The ideal candidate will have over 8 years of marketing experience, preferably in B2B SaaS or financial services. Join a high-growth firm where your efforts will significantly impact market perception and customer engagement, leading to potential advancement to VP or CMO.

Qualifications

• 8+ years of marketing experience, with 3 years in B2B SaaS or FinTech.
• Proven success in marketing to major financial institutions.
• Experience with enterprise go-to-market strategies.
• Demonstrated ability to build and refine positioning, messaging, and brand identity.
• Deep understanding of the financial services ecosystem, particularly private markets, private equity, or institutional investing.
• Hands-on experience with sales enablement, competitive analysis, and digital marketing.
• Exceptional communication, analytical, and leadership skills — able to operate strategically and tactically.
• Understanding of how to leverage AI in marketing processes and strategies.

Responsibilities

• Develop clear company narrative and go-to-market messaging.
• Establish brand development and thought leadership.
• Design and execute multi-channel marketing campaigns.
• Sales Enablement: Create sales collateral, decks, and case studies to support sales teams.
• Competitive Intelligence: Conduct market/ competitor analysis to inform positioning, pricing, and product strategy.
• Digital Presence: Oversee website, SEO, and digital marketing to reflect brand and capture inbound opportunities.
• Cross-Functional Leadership: Collaborate with Product, Data Science, and Sales to align marketing with business goals.

Skills

Marketing experience

Leadership skills

Analytical skills

B2B SaaS knowledge

Communication

Digital marketing

Leadership

AI in marketing

Job description

Our data science and financial technology client is looking for a Marketing and Content lead who will shape their brand, market positioning, and commercial growth strategy. You will partner closely with the CEO and leadership team to define how our client communicates its value to the world, from enterprise positioning to client acquisition across financial institutions, private equity, and asset management firms.

This is a rare opportunity to join a high-growth SaaS FinTech company at an inflection point — where your work will directly influence market perception, customer engagement, and company trajectory.

Responsibilities

• Strategic Positioning & Messaging: Develop a clear and differentiated company narrative and go-to-market messaging for institutional audiences (private equity, asset managers, investment banks, sub-advisors).
• Brand & Thought Leadership: Establish FEV as the authoritative voice in private asset valuation through brand development, PR, content, and strategic partnerships.
• Demand Generation: Design and execute multi-channel marketing campaigns that drive awareness, engagement, and qualified enterprise leads.
• Sales Enablement: Create world-class sales collateral, pitch decks, and case studies to support the sales and partnerships teams.
• Competitive Intelligence: Conduct market and competitor analysis to inform positioning, pricing, and product strategy.
• Digital Presence: Oversee website development, SEO, and digital marketing to reflect our brand and capture inbound opportunities.
• Cross-Functional Leadership: Collaborate with Product, Data Science, and Sales to align marketing strategy with business goals.

Qualifications

• 8+ years of marketing experience, with at least 3 years in B2B SaaS or FinTech organizations.
• Proven success marketing to major financial institutions and Fortune 500 companies.
• Experience developing and executing enterprise go-to-market strategies.
• Demonstrated ability to build and refine positioning, messaging, and brand identity.
• Deep understanding of the financial services ecosystem, particularly private markets, private equity, or institutional investing (strong preference).
• Hands-on experience with sales enablement, competitive analysis, and digital marketing.
• Exceptional communication, analytical, and leadership skills — able to operate both strategically and tactically in a fast-paced, early-stage environment.
• Understanding of how to leverage AI in marketing processes and strategies.

Why Join?

• Opportunity to help define the future of private asset valuation in a rapidly evolving market.
• Work directly with a visionary CEO and experienced team of technologists and finance leaders.
• Competitive base salary, meaningful equity, and platinum-level health benefits — fully covered by the company.
• High-impact role with a clear path to VP or CMO as the company scales.

Why Averro?

Averro is a Veteran-Owned organization dedicated to delivering innovative talent solutions, business consulting, and technology services that propel businesses and careers forward. We live by our ethos: Be Curious | Build Trust | Empower Each Other. These values show in our commitment to client satisfaction, timely support, and unmatched consultant care. Our Aim – Your Ascent.

Averro is an equal opportunity employer, and we are committed to diversity, equity, and inclusion in the workplace. All qualified applicants will receive consideration for employment, regardless of criminal histories, consistent with legal obligations. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

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