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AmeriCorps & Senior Corps seeks a Marketing & Communications VISTA to develop a comprehensive communications strategy, calendar, brand voice guidelines, and SOPs for website, social media, and email communications.
The role will lead CRM needs assessment, audience segmentation, data cleanup, training, and handoff, while producing newsletters and social content and updating Canva marketing materials.
The Marketing & Communications VISTA will create a communications strategy and calendar, content-intake process, story bank, brand and voice handbook, and procedures for website, social media, email, and media communications, as well as approval protocols and performance measures. The VISTA will also lead the staff-approved CRM needs assessment, cross-audience segmentation, migration and data-cleanup process, communications workflows, SOPs, training, adoption measures, and handoff.
Develop systems and processes to increase funding from grants.Update current individual and corporate fundraising strategies to reflect current donation dynamics and trends, including creating a clear donor journey SOP. Update the current corporate pitch deck with the most recent Sustaining Way information.Develop Google Ads campaigns as part of the fundraising campaign strategy, including A/B testing.Participate in networking activities to meet potential partners or donors in the entrepreneurial community.Create and implement processes and train staff/volunteers to utilize SW's (CRM) system and Partner File to manage community and partner relations more effectively.Create and disseminate a quarterly newsletter and regular social media posts.Create and update various printed marketing materials (brochures, flyers, press releases, etc.), graphics, and other media for social media, events, newsletters, and websites via Canva.
Childcare assistance if eligible,Choice of Education Award or End of Service Stipend,Education award upon successful completion of service,Housing,Health Coverage*,Living Allowance,Relocation Allowance,Stipend,Training.
Community and Economic Development, Community Outreach, Environment.