Marketing and Communications Specialist

Jobtailor; Fredericksburg (VA); On-site; USD 60,000 - 90,000; Full time

Job summary

Jobtailor is seeking an experienced marketing and communications professional to develop and oversee integrated plans, with strong analytics and cross-disciplinary collaboration. You will lead client meetings, present insights to leadership, and coordinate campaigns across digital and traditional channels.

The role requires a Bachelor’s degree and a minimum of three years in marketing, with healthcare or agency experience preferred.

Qualifications

• Bachelor's degree in marketing, communications, business, or healthcare administration is required.
• A minimum of three (3) years of experience in a marketing-related position.
• Healthcare or advertising agency experience strongly preferred.
• Strong communication, writing, project management, and organizational skills.
• Working knowledge of and experience using Twitter, Facebook, Instagram, and other social media platforms.
• Knowledge of Microsoft Word, PowerPoint, and Excel is required.
• Knowledge of Microsoft SharePoint preferred.
• Excellent verbal and written communication; proofreading and editing skills.
• Ability to multi-task and work with multi-disciplinary teams.

Responsibilities

• Develop and maintain integrated marketing and communications plans aligned with organizational strategies and goals.
• Lead marketing meetings with client groups, sharing analytics and discussing initiatives.
• Present plans, recommendations, and performance insights to leadership and assigned clients and service lines.
• Execute plans in coordination with leadership, clients, colleagues, vendors, and stakeholders.
• Manage campaigns end-to-end across digital, social, web, print, outdoor, paid media, and multimedia channels.
• Write press releases, social media content, website copy, blogs, brochures, rack cards, and other marketing materials.
• Oversee creative asset production and vendor deliverables, collaborating with clinical subject matter experts.
• Monitor and evaluate plan performance; report analytics and trending data.
• Analyze paid media and social metrics to inform strategies and recommendations.
• Collaborate with internal teams, physicians, and external vendors to ensure brand consistency and effective execution.
• Work with physicians on service line strategies and provider promotion efforts.
• Develop and manage video, multimedia, and digital content.
• Write, proofread, and edit content across multiple platforms.
• Ensure materials adhere to brand standards and quality guidelines.
• Serve as project manager for events aligned with organizational priorities and strategic goals.
• Research industry publications, participate in training and professional organizations, analyze emerging marketing technologies, and apply current best practices.

Skills

Integrated Marketing Strategy

Project Management Software

Content Creation & Editing

Social Media Management

Healthcare Marketing Experience

Education

Bachelor's degree in Marketing/Communications/Business/Healthcare Administration

Tools

Microsoft Word

Microsoft PowerPoint

Microsoft Excel

Microsoft SharePoint

Project Management Software

Social Media Platforms

Job description

• Develop and maintain integrated marketing and communications plans aligned with organizational strategies and goals.
• Lead marketing meetings with client groups, sharing analytics and discussing initiatives.
• Present plans, recommendations, and performance insights to leadership and assigned clients and service lines.
• Execute plans in coordination with leadership, clients, colleagues, vendors, and stakeholders.
• Manage campaigns end-to-end across digital, social, web, print, outdoor, paid media, and multimedia channels.
• Write press releases, social media content, website copy, blogs, brochures, rack cards, and other marketing materials.
• Oversee creative asset production and vendor deliverables, collaborating with clinical subject matter experts.
• Monitor and evaluate plan performance; report analytics and trending data.
• Analyze paid media and social metrics to inform strategies and recommendations.
• Collaborate with internal teams, physicians, and external vendors to ensure brand consistency and effective execution.
• Work with physicians on service line strategies and provider promotion efforts.
• Develop and manage video, multimedia, and digital content.
• Write, proofread, and edit content across multiple platforms.
• Ensure materials adhere to brand standards and quality guidelines.
• Serve as project manager for events aligned with organizational priorities and strategic goals.
• Research industry publications, participate in training and professional organizations, analyze emerging marketing technologies, and apply current best practices.
• Perform other duties as assigned.

Requirements

• A Bachelor's degree in marketing, communications, business, or healthcare administration is required.
• A minimum of three (3) years of experience in a marketing-related position.
• Healthcare or advertising agency experience strongly preferred.
• Strong communication, writing, project management, and organizational skills.
• Working knowledge of and experience using Twitter, Facebook, Instagram, and other social media platforms.
• Knowledge and proficiency with project management software and/or databases strongly preferred.
• Knowledge of Microsoft Word, PowerPoint, and Excel is required.
• Knowledge of Microsoft SharePoint preferred.
• Exceptional customer service skills.
• Excellent verbal and written communication skills; proofreading and editing skills required.
• Strong interpersonal and communication skills necessary to positively interact with the public, medical staff, and co-workers.
• Demonstrate self-motivation, creativity, and flexibility, take a positive approach to diverse environments, and live MWHC values.
• Constant sitting and use of arms and hands; occasional standing, walking, bending, and squatting; ability to lift, push, and pull up to 10 lbs.; auditory and visual skills.
• Critical thinking and analytical skills.
• Ability to multi-task.
• Ability to communicate effectively and collaborate with a multi-disciplinary team.
• Potential risk of exposure to chemicals.

Core Competencies

Demonstrates expertise in developing and executing integrated marketing and communications plans, with a strong focus on analytics, project management, and collaboration across diverse teams. Proficient in content creation, brand management, and performance evaluation to drive effective marketing strategies.

Highest-signal resume keywords

• Integrated Marketing Strategy Development
• Project Management Software Proficiency
• Content Creation and Editing
• Social Media Management
• Healthcare Marketing Experience

Hard Skills

• Marketing Plan Development
• Analytics Reporting
• Campaign Management
• Content Writing
• Proofreading
• Digital Content Management
• Brand Consistency
• Performance Evaluation
• Multimedia ProductionCritical Thinking

Soft Skills

• Strong Communication Skills
• Interpersonal Skills
• Organizational Skills
• Customer Service Skills
• Creativity

Industry Keywords

• Healthcare Marketing
• Advertising Agency Experience
• Brand Standards
• Emerging Marketing Technologies
• Marketing Communications

Tools & Technologies

• Microsoft Word
• Microsoft PowerPoint
• Microsoft Excel
• Microsoft SharePoint
• Project Management Software
• Social Media Platforms