Marketing and Communications Officer

International Cat Care; United States; Remote; USD 34,000 - 41,000; Full time

Benefits offered by this job

25 days annual leave + holidays

Maternity/paternity leave

Employee assistance programme

Personalised coaching

Job summary

International Cat Care is seeking a Marketing and Communications Officer to support marketing activities that raise awareness, engagement and income to improve cat welfare worldwide. This home-based role includes monthly travel in the South West for meetings.

Salary £28,000 per annum, with 25 days annual leave plus holidays and additional benefits. You will create content, write copy, develop campaigns and calendars, and promote educational resources, events and membership opportunities.

Qualifications

• Experience in a marketing and communications role with income or performance targets.
• Strong copywriting skills across digital channels including social media and emails.
• Experience creating, scheduling and managing organic social media content on Meta platforms.
• Experience managing communications inboxes, moderating social media and responding to enquiries.
• Knowledge of search marketing and familiarity with GA4.
• Experience supporting digital advertising campaigns.

Responsibilities

• Create content and copy for digital marcoms campaigns to raise awareness and engagement.
• Develop activity calendars and schedules for campaigns and events.
• Promote educational resources, events and membership opportunities.
• Respond to inquiries and support the wider team in communications activities.
• Contribute to regular communications with key audiences, including veterinary professionals.

Skills

Copywriting

Social media management

Digital advertising

GA4 analytics

Campaign planning

Inbox management

Tools

GA4

Job description

Home-based (with monthly travel in the South West for meetings), As our Marketing and Communications Officer, you will support our marketing and communications activities to raise awareness, engagement and income to help improve cat welfare worldwide.

Specifically, and ideally with a cat on your lap, youll create a range of digital marcoms campaigns that speak directly to audiences and drive engagement with our work. Youll create content, write copy, develop activity schedules and calendars and support the promotion of our educational resources, events and membership opportunities.

You’ll even have the chance to contribute to regular communications with key audiences, especially veterinary professionals, whilst supporting our wider team, responding to incoming enquiries and working on initiatives that strengthen awareness of our work.

To be considered as our Marketing and Communications Officer, you will need:

• Experience in a marketing and communications role with income or performance targets
• Strong copywriting skills across digital channels, including social media and email, for a range of audiences
• Experience of creating, scheduling and managing organic social media content, particularly on Meta platforms
• Experience of managing communications inboxes, moderating social media and responding to enquiries
• Knowledge of search marketing and familiarity with Google Analytics 4 (GA4)
• Experience of supporting digital advertising campaigns

Since 1958, International Cat Care (iCatCare) has been advancing the care of cats worldwide by sharing evidence-based expertise, as well as inspiring individuals and communities to drive change in the understanding, treatment and respect of cats.

We have achieved this by providing cat caregivers, veterinary professionals and those working with unowned cats with evidence-based, practical information, and the guidance and support they need to improve cat welfare. With a better understanding of the species and their individual needs, we believe we can change the lives of millions of cats globally., Other organisations may call this role Marketing Officer, Communications Officer, Marketing Executive, Communications Executive, Digital Marketing Officer, Digital Communications Officer, Marketing and Communications Executive, or Digital Marketing Executive.

Webrecruit and International Cat Care are equal opportunities employers, value diversity and are strongly committed to providing equal employment opportunities for all employees and all applicants for employment. Equal opportunities are the only acceptable way to conduct business, and we believe that the more inclusive our environments are, the better our work will be.

So, if you're ready to put your creativity and communications skills to work improving the lives of cats worldwide as our Marketing and Communications Officer,

Salary of £28,000 per annum

• 25 days annual leave plus bank holidays, rising to 28 days after two years and 30 days after five years
• Enhanced maternity and paternity leave
• Employee assistance programme
• Access to personalised coaching through More Happi

This is a fantastic opportunity for a creative marketing and communications professional with excellent copywriting skills and experience of delivering digital campaigns to join our passionate charity.

You’ll be helping cat welfare worldwide, reaching and engaging with the people who care for and work with cats, and contributing to a global movement focused on better treatment and respect for our feline companions.

What's more, this is a super flexible role with home working, personalised coaching and bags of support that will enable your professional journey. You'll discover a team that values fresh ideas and collaboration, and youll be able to develop your skills while making a positive impact.