Marketing and Communications Manager

Contexture; United States; Hybrid; USD 69,000 - 79,000; Full time

Job summary

Contexture is seeking a Marketing & Communications Manager to join the MarCom team. The role covers internal and external communications, product marketing, copywriting, social media, PR, events, and sales support.

Based in one of several US locations with potential remote work options, the position requires local residency and strong cross-functional collaboration. The candidate will develop lead generation content, manage campaigns, and oversee vendor relationships while maintaining

Qualifications

• Bachelor's degree in Marketing, Communications, or related field required.
• 5–7+ years in MarCom, healthcare/related industries preferred.
• Experience with health IT/HIE is a plus.

Responsibilities

• Develop and manage content for education and awareness campaigns including webinars, emails, social media, and media relations.
• Highlight human-interest stories and internal/external success stories to showcase Contexture initiatives.
• Create lead generation content (white papers, blogs, infographics, e-guides) to support Sales and Recruitment.
• Support sales and recruitment through strategic tactics and measurement.
• Lead product marketing activities including market analysis, content development, and campaign deployment.
• Coordinate conferences, trade shows, webinars, and other events with marketing support.
• Write newsletters, blogs, and social posts; ensure consistent and accurate messaging.
• Oversee Contexture's social media and online presence as healthcare IT thought leadership.
• Develop educational content and assist with speaker preparation for conferences.
• Coordinate with vendors and freelancers to meet communications needs.

Skills

MarCom strategic thinking

Multi-channel marketing

Copywriting & editing

Project management

Vendor management

Public speaking

Education

Bachelor's Degree in Marketing or Communications

Job description

Contexture is looking for a Marketing & Communications Manager to join their MarCom team.

Posted by: Brent Gural, Art Director & Creative Lead

In support of Contexture's strategic goals and business plan, the Marketing & Communications (MarCom) Manager is responsible for strategic and tactical activities, including internal and external communications, product marketing, copywriting and editing, social media, public relations, event support, sales/recruitment support, and more.

This position is based in Phoenix, Arizona; Denver, Colorado; or Grand Junction, Colorado and requires local residency in one of these base locations. Contexture's strategic flexibility allows for local work-from-home opportunities.

Essential Duties and Responsibilities include the following:

• Support education and awareness campaigns through the development of content (research, writing, editing, information design), managing webinars, developing and deploying email campaigns, managing social media, community outreach, and media relations.
• Support engagement efforts, such as developing compelling success stories, use cases, member profiles, community impact reports, and other tactics that shine a spotlight on inspiring human-interest stories related to Contexture initiatives.
• Develop lead generation tactics and content (white papers, infographics, e-guides, blogs, etc.) designed to increase demand and support the Sales, Recruitment, and Account Management teams.
• Support sales and recruitment efforts through the development, deployment, and measurement of strategic tactics.
• Product marketing including market analysis, lead generation, content development, campaign deployment, internal training, and measurement.
• Provide marketing support for conferences, trade shows, webinars, and other events.
• Write newsletter articles, blogs, and social media posts, and review others' work to ensure proper messaging is used.
• Manage Contexture's social media and online presence as thought leadership in the healthcare IT industry.
• Develop educational content and assist with speaker preparation for presentations for virtual, local, and national conferences.
• Coordinate with and manage vendors and freelancers to meet organizational communications needs.

Skills:

• Well-rounded, multi-skilled MarCom professional with the ability to wear many hats.
• Proven multi-channel marketing skills (traditional channels, digital channels, and social media channels).
• Proven technical and creative writing skills, design skills, project management skills, time management skills.
• Prior management experience in planning and executing MarCom plans.
• Prior experience managing vendor relationships.
• Strong written and oral communication skills; comfortable presenting to small and large, diverse groups of stakeholders.
• Strong analytic and organizational skills.

Education/Experience:

• Minimum of 5-7+ years of MarCom experience, preferably in related industries (healthcare, primary/behavioral health, or health and human services).
• Bachelor's Degree in Marketing, Communications, or related field required.
• Working understanding of health information technology (HIT) and health information exchange (HIE) preferred.

Compensation

$5,757 - $6,583/month.

As a non-profit organization, Contexture does not provide employment-based visa sponsorship.