Marketing and Communications Manager

Nashville Public Radio; Plano (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

A regional public broadcasting service in Texas seeks an experienced Marketing and Communications Manager to oversee marketing initiatives and manage brand communications. The role requires coordination of various marketing activities, including managing social media channels and producing videos for marketing events. The ideal candidate will possess a Bachelor's degree in communications or marketing, with strong writing skills and a proficient knowledge of relevant software tools. This position also requires excellent attention to detail and the ability to work independently.

Qualifications

• Experience creating and managing print and digital marketing media.
• Proficient with AP writing style and editing.
• Experience with database software is preferred.
• Proficient at editing and proofreading content for accuracy.
• Proficient with computer software applications, preferably Microsoft Office Suite required.
• Experience working with database software preferred.
• Proficient and accurate computer keyboarding skills required.
• High level of attention to detail and accuracy required.

Responsibilities

• Plan, write, and execute the monthly e-newsletter.
• Manage brand social media channels.
• Coordinate the production of WOKC videos for marketing.
• Ensures the ongoing design, updates, and maintenance of the WOKC website.
• Coordinates the production of WOKC videos for marketing to donors, hospitals, volunteers, and community groups.
• Supervises printer/vendor relationships, including cost analysis for production materials.
• Establishes and executes advertising whether paid or in-kind.
• Graphic design is highly preferred.
• Ability to use Dropbox.
• Ability to use Bloomerang (this can be learned after hire).
• Designs, writes, and publishes advertising and collateral materials including newsletters, brochures, advertisements, and campaigns associated with up to four major special events per year, in addition to several minor events.
• Maintains extensive in-house records of all publicity associated with events.
• Facilitates all publicity for special events working closely with WOKC outsourced PR firm.
• Assists with Public Relations (PR) initiatives: research, writing, editing, and repurposing in collaboration with WOKC outsourced PR firm.
• Plans and coordinates presentations to corporate, civic, and community groups to market the mission of WOKC.
• Must be proficient in Microsoft Office Suite, Excel, Power Point, Adobe Suite, Zoom, Flodesk or Mailchimp, and Wix.

Skills

Attention to detail

Graphic design

Communication

Proficiency in social media management

Marketing strategy execution

Education

Bachelor’s Degree in communications, Marketing, or related field

Tools

Microsoft Office Suite

Adobe Suite

Hootsuite

Bloomerang

Wix

Job description

TITLE:

Marketing and Communications Manager

REPORTS TO:

ChiefExecutiveOfficer

CLASSIFICATION:

Exempt

WORK HOURS:

Monday-Friday, 9:00a.m.- 5:00p.m. Additional hours will be required outside of normal business hours or as set forth by the demands of the position, up to and including evenings and weekends.

SUMMARY:

The primary responsibility of the Marketing and Communications Manager is to coordinate and create marketing activities and communications to support the development activities and events of Wipe Out Kids' Cancer (WOKC). The Marketing and Communications Manager is knowledgeable of the mission, goals, and objectivesof WOKC and communicates them effectively while growing and maintaining brand assets. Ability to write is paramount for this position.

ESSENTIAL RESPONSIBILITIES AND DUTIES:

Coordinates with CEO and staff on the following:

• Plans, writes, and execute the monthly e-newsletter.
• Manages brand social media channels: Facebook, Instagram, Threads, LinkedIn, and X via Hootsuite.
• Maintains brand assets and style throughout company materials.
• Ensures the ongoing design, updates, and maintenance of the WOKC website.
• Coordinates the production of WOKC videos for marketing to donors, hospitals, volunteers, and community groups.
• Supervises printer/vendor relationships, including cost analysis for production materials.
• Establishes and executes advertising whether paid or in-kind.
• Graphic design is highly preferred.
• Ability to use Dropbox.
• Ability to use Bloomerang (this can be learned after hire).
• Designs, writes, and publishes advertising and collateral materials including newsletters, brochures, advertisements, and campaigns associated with up to four major special events per year, in addition to several minor events.
• Maintains extensive in-house records of all publicity associated with events.
• Facilitates all publicity for special events working closely with WOKC outsourced PR firm.
• Assists with Public Relations (PR) initiatives: research, writing, editing, and repurposing in collaboration with WOKC outsourced PR firm.
• Plans and coordinates presentations to corporate, civic, and community groups to market the mission of WOKC.
• Must be proficient in Microsoft Office Suite, Excel, Power Point, Adobe Suite, Zoom, Flodesk or Mailchimp, and Wix.

MINIMUM QUALIFICATIONS (Experience, Education, and Special Certifications)

1. Bachelor’s Degree in communications, Marketing, or related field.
2. Prior experience creating and managing print and digital marketing media.
3. Proficient with AP writing style.
4. Proficient at editing and proofreading content for accuracy.
5. Proficient with computer software applications, preferably Microsoft Office Suite required.
6. Experience working with database software preferred.
7. Proficient and accurate computer keyboarding skills required.
8. High level of attention to detail and accuracy required.

KNOWLEDGE, SKILLS, AND ABILITIES

1. Broad knowledge of how to create and execute effective marketing strategies.
2. Broad knowledge of creating, designing, and editing content for print and digital publications.
3. Proficient and accurate data entry and computer keyboarding skills with strong attention to detail.
4. Proficient at managing multiple projects to successful presentation and completion and meeting deadlines.
5. Ability to handle, work with, and maintain confidential and sensitive information.
6. Ability to articulate ideas and information verbally and in writing in a positive, clear, tactful, and diplomatic manner.
7. Ability to interact effectively and professionally with internal and external individuals.
8. Ability to work independently and meet work deadlines.
9. Ability to create and work on documents in various computer software applications efficiently and accurately.
10. Attentive listening skills to understand and interpret with people are communicating.
11. Efficient organizational skills.

PHYSICAL DEMANDS:

• The physical demands described herein are representativeof those that must be met by an employee to successfully perform the essential functions of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job the employee is regularly required to walk, sit, and stand; use hands to finger manipulation, handle, feel, reach with arms and hands, and talk and hear.
• The employee may be required to lift up to 25 pounds.
• The vision requirements include close, distance, peripheral, and depth perception.
• Coordinate ordering of all Buddy Bag items through Amazon.
• Manage virtual aspects of WOKC board meetings.