Marketing Content Coordinator

Make-A-Wish Illinois; Chicago (IL); On-site; USD 52,000 - 68,000; Full time

Benefits offered by this job

Hybrid work schedule

Job summary

Make-A-Wish Illinois seeks a Marketing Content Specialist to develop and manage content for campaigns, driving traffic, engagement, and leads to support the chapter’s mission. You will help the Marketing Content Team with initiatives, organize projects, publish content, and analyze metrics to measure success.

The role involves coordinating with internal teams and external vendors, maintaining an editorial calendar, optimizing content with SEO, supporting website updates and email marketing, and

Qualifications

• 2+ years of marketing, communications, or public relations experience.
• Strong proficiency with written and verbal communication.
• Demonstrated project management and organization skills.
• Experience in writing, editing, and non-profit marketing.
• Familiarity with desktop publishing and design software.
• Experience with Salesforce, SharePoint, Microsoft Office Suite, and other relevant software.
• Solid analytical skills and attention to detail.
• Bilingual – English/Spanish speaking and writing a plus.

Responsibilities

• Prepare reports and presentations related to campaign and marketing platform performance.
• Maintain vendor and in‑kind partner relationships as a contact for print, video, or promotional production, ensuring brand consistency.
• Facilitate and follow up on submissions for branding support including SSP and PR requests.
• Provide input and support with content creation and production collateral.
• Manage an editorial planner to plan and execute content strategies.
• Coordinate video production projects with external vendors, managing timelines and feedback.
• Support text messaging program and donor engagement communications.
• Assist in preparing reports to measure campaign effectiveness using analytics tools.
• Organize and manage a content database and repository.
• Stay up to date on industry news and best practices.
• Coordinate with other departments and incorporate feedback to improve constituent experience.
• Apply SEO best practices to optimize digital content.
• Support website updates and email marketing.
• Manage inventory of marketing collateral and equipment.
• Engage with constituents by interviewing for story creation.

Skills

Content marketing

Project management

Editing

Non-profit marketing

Written & verbal communication

Bilingual English/Spanish

Salesforce

SharePoint

MS Office Suite

SEO basics

Education

Associate’s degree in marketing/communications

Tools

Adobe InDesign

Microsoft Office

Job description

Responsible for assisting, developing, and managing content for marketing campaigns to drive traffic, engagement, and leads to support the chapter’s mission. The primary focus of this job is to support the Marketing Content Team with overall marketing initiatives and strategies. Scope of responsibilities include, but is not limited to, activities such as supporting team members in organizing projects, campaigns and events; creating and publishing engaging content; and analyzing metrics to measure success.

• Prepare reports and presentations related to campaign and marketing platform performance.
• Maintain vendor and in‑kind partner relationships as a point of contact for print, video, or promotional production, ensuring brand consistency.
• Facilitate and follow up on submissions for national branding support including the quarterly story sharing partnership (SSP), celebrity public relations (PR) request tracking, and more.
• Provide input and support with content creation and production collateral.
• Manage an editorial planner to plan and execute content strategies.
• Coordinate video production projects with external vendors, managing timelines, deliverables, stakeholder feedback, and project logistics.
• Support the execution of text messaging program, coordinating timely outreach related to events, volunteer opportunities, donor engagement, and other text messages, as needed.
• Assist in preparing reports to measure the effectiveness of campaigns using analytics tools and adjust strategies as needed.
• Organize and manage a content database and repository to ensure content is organized and easily accessible.
• Stay up to date on industry news and best practices to continually improve marketing content efforts.
• Coordinate with other departments, such as Development, Mission, Operations (Volunteer Program Team) and incorporate feedback and improve overall constituent experience.
• Apply search engine optimization (SEO) best practices to help optimize digital content.
• Support website updates and email marketing.
• Manage inventory of marketing collateral and equipment, ensuring that sufficient materials are readily available to support marketing activations and events.
• Engage with chapter constituents by conducting phone and/or video interviews to generate content for story creation.
• Other duties as assigned.

Application Requirement

• In order to be considered for this role, applicants are required to submit at least 2 writing samples. Upload your writing samples to the "Upload Additional Files" section.

Education

• Associate’s degree in marketing, communications, advertising, or related field preferred (bachelor’s degree beneficial)

Experience & Skills

• 2+ years of marketing, communications, or public relations experience.
• Strong proficiency with written and verbal communication skills.
• Demonstrated project management and organization skills.
• Experience in writing, editing, and non-profit marketing.
• Familiarity with desktop publishing and design software.
• Experience with Salesforce, SharePoint, Microsoft Office Suite, and other relevant software.
• Solid analytical skills and attention to detail.
• Bilingual – English/Spanish speaking and writing a plus.

Additional Attributes

• Ability to focus on the tasks and details relevant to the position and the organization, while also switching quickly between tasks.
• Ability to exercise excellent independent judgment and take ownership of decisions.
• Ability to think on a broad, systems-level relative to the scope of the position.
• Ability to work independently and self‑manage to achieve goals while being a strong team player.
• Ability to organize and meet deadlines.
• Ability to cope with and embrace change, risk, and uncertainty.
• Ability to develop strong relationships within a collaborative setting that values diverse opinions;
• Enthusiasm for helping drive change as MAWI becomes a more data‑driven organization.

Work Schedule and Location: Hybrid Schedule – Wednesday and Thursday in‑person at the corporate office (200 W. Monroe, Suite 1801, Chicago, IL 60606) and Monday, Tuesday and Friday are remote. Business needs may dictate occasional need to adjust the hybrid schedule and team member is expected to be able to accommodate the organization’s physical presence needs as part of their hybrid work agreement.

Other: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Activities and Working Conditions: The physical demands and working conditions described here are representative, but not exhaustive, of those that must be met by an employee to successfully perform the essential functions of this job.

• This position is typically performed in an interior, environmentally controlled office setting. The duties of the job require extended periods of time being stationary and manipulating a computer (keyboard, monitor, mouse), and other standard office equipment including, but not limited to printer, fax, calculator, copier, telephone and associated computer/technology peripherals.
• At times this job will require an ability to lift up to 30 pounds.