Marketing and Communications Manager

St. Francis House; Boston (MA); On-site; USD 75,000 - 83,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Paid vacation

Paid holidays

Life insurance

Disability insurance

403b retirement with 5% match

Job summary

St. Francis House seeks a Marketing and Communications Manager to drive the organization’s storytelling, brand positioning, and multi-channel digital growth.

Reporting to the VP of Philanthropy & External Affairs, you will craft pitches and messaging to elevate SFH’s programs and engage donors and the broader community. You will lead organic and paid campaigns to expand online visibility and supervise the Marketing & Communications Coordinator.

Qualifications

• Proven track record in creative storytelling, brand positioning, and pitching mission-driven programs to diverse external audiences.
• Expertise in managing social media channels and driving growth using both organic content strategy and paid digital ad execution.
• Excellent written and verbal communication skills with strong narrative writing abilities.
• Proficiency with digital donor acquisition platforms, email marketing tools (Classy, MailChimp, Blackbaud), CMS platforms (WordPress), and social management tools (Sprout Social).
• Proficiency in visual design tools (Adobe Creative Suite, Canva).
• Strong analytical ability to measure campaign ROI and optimize digital content based on performance metrics.

Responsibilities

• Craft high-impact brand positioning and compelling narrative arcs for SFH’s core programs (day shelter, housing, employment, behavioral health, substance use disorder services).
• Formulate and manage an integrated digital strategy across social platforms (Meta/Facebook, Instagram, LinkedIn, YouTube) with paid and organic tactics.
• Partner with Annual Giving and Major Gift Officers to create tailored pitch packages and donor proposals.
• Direct website content strategy, landing page design, and SEO to elevate rankings and donor conversion.
• Pitch stories highlighting SFH programmatic innovations to local and regional media.
• Manage communications for fundraising campaigns and major events, including speeches and promotional copy.
• Monitor KPIs across organic posts, paid ads, web traffic, and email campaigns.
• Supervise the Marketing & Communications Coordinator and external agencies.

Skills

Storytelling

Brand positioning

Pitching

Digital marketing

Social media management

Analytics

Email marketing

WordPress

HTML

SEO

Education

Bachelor's degree

Tools

Adobe Creative Suite

Canva

WordPress

Sprout Social

Classy

MailChimp

Blackbaud

Google Ads

Facebook/Meta Ads

YouTube Ads

Job description

Position Details

Salary Range: $75,027 - $82,509 per year

FLSA Status: Exempt

Schedule: Full-time; Monday - Friday, any 8-hour shift scheduled between 8:00AM - 6:00PM. Nights and weekend as needed.

Homelessness is a public health, social and racial justice issue! Since 1984, St. Francis House has committed itself to healing the wounds of those impacted by an inequitable society and breaking down the barriers, including systemic racism that prevent all people from living lives of dignity.

Job Summary

The Marketing and Communications Manager drives the creative positioning, strategic storytelling, and multi-channel digital growth for St. Francis House. Reporting to the Vice President of Philanthropy & External Affairs, this position crafts compelling pitches and messaging that elevate SFH’s programs and services to inspire prospective donors and broad community support. The Manager leads digital acquisition efforts—blending organic social media storytelling with targeted paid advertising campaigns—to reach new supporters, convert followers into donors, and expand online visibility. Additionally, this role supervises the Marketing & Communications Coordinator.

We offer an extensive Benefits package! Up to 90% of individual insurance premiums paid for Harvard Pilgrim Health Care health insurance & Altus dental insurance, 4 weeks of vacation and 13 holidays recognized per year, employer – paid life & disability insurance, a vested 403b retirement with 5% match, and much more!

Essential Duties & Responsibilities

• Creative Positioning & Program Pitching: Craft high-impact brand positioning and compelling narrative arcs for SFH’s core programs (day shelter, housing, employment, behavioral health, substance use disorder services), translating complex human services into persuasive public-facing pitches, collateral, and presentations.
• Organic & Paid Digital Growth Strategy: Formulate and manage an integrated digital strategy across social platforms (Meta/Facebook, Instagram, LinkedIn, YouTube). In collaboration with our outside vendor, combine high-quality organic storytelling with targeted paid ad campaigns on Meta, Google, and YouTube, engineered to acquire new donors, capture leads, and deepen engagement.
• Fundraising Collateral & Major Gift Support: Partner with Annual Giving and Major Gift Officers to create tailored pitch packages, individualized donor proposals, impact reports, and presentation materials that speak directly to specific donor interests.
• Website Management & Conversion Optimization: Direct website content strategy, landing page design, and search engine optimization (SEO/GEO) to elevate search rankings, convert web traffic into donors, and maintain brand integrity.
• Public Relations & Media Outreach: Pitch stories highlighting SFH programmatic innovations to local and regional media; serve as a key point of contact alongside leadership for press and public inquiries.
• Special Event Management and Communications: Manage all strategic messaging for key fundraising campaigns and major events, including drafting speeches, crafting promotional copy, and developing event marketing materials. In collaboration with the Development Events Coordinator, plan and execute special public-facing events as needed (i.e. grand openings, ribbon cuttings, etc).
• Digital Analytics & Performance Metrics: Monitor, analyze, and report on key performance indicators (KPIs) across organic posts, paid advertising, web traffic, and email campaigns to continuously refine digital donor acquisition strategies.
• Team & Vendor Leadership: Supervise the Marketing & Communications Coordinator; manage relationships with external design agencies, media buyers, copywriters, and video production partners.

Supervisory Responsibilities

• Oversees the daily workflow of assigned staff.
• Interviews, selects, trains staff.
• Provides constructive and timely performance communication.
• Handles progressive warning and termination of employees in accordance with agency policy/procedure.

Requirements

• Proven track record in creative storytelling, brand positioning, and pitching mission-driven programs to diverse external audiences.
• Expertise in managing social media channels and driving growth using both organic content strategy and paid digital ad execution.
• Excellent written and verbal communication skills with strong narrative writing abilities.
• Proficiency with digital donor acquisition platforms, email marketing tools (Classy, MailChimp, Blackbaud), CMS platforms (WordPress), and social management tools (Sprout Social).
• Proficiency in visual design tools (Adobe Creative Suite, Canva).
• Strong analytical ability to measure campaign ROI and optimize digital content based on performance metrics.

Education & Experience

• Bachelor's degree in communications, marketing, non-profit management, English, journalism or relevant field.
• Minimum of five years working in a marketing or communications position.
• Demonstrated hands-on experience designing and executing paid digital campaigns aimed at donor/customer acquisition.
• Proven experience in cross-departmental collaboration, pitch deck development, and external vendor management.
• Experience using Microsoft Office (excel, Outlook, etc.) required.
• Experience using desktop publishing, photo editing software and database experience (Adobe Suite and Canva) required.
• Experience with HTML and website management required.
• Experience working with online fundraising software and designing constituent emails within an email-marketing platform, (Classy, Blackbaud, MailChimp) required.
• Experience creating content and overseeing social media accounts, such as Facebook, Instagram, LinkedIn, YouTube.

Work Environment & Activity

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 10 pounds at times.
• Prolong standing and moving throughout multi-level building.
• Constantly operate computer and other office machinery, such as a calculator, copy machine, computer printer.
• Work hours will include evening, weekends and holidays as needed for special events, projects.
• Required to work in office two to three days per week.

If you are ready to make a lasting impact in the lives of others, please complete our application process.

SFH is an Equal Employment Opportunity Employer. We are committed to fair and equitable employment practices and to fostering a workplace where all employees are respected, supported, and able to grow. In support of our mission, we encourage individuals from all backgrounds to apply, including those with lived experience of homelessness or recovery and those who have faced barriers to employment. We value the range of experiences and perspectives that strengthen our work in the community.

Reasonable accommodations may be made to enable individuals with disabilities to perform these duties.

This job description is subject to change and does not restrict management’s right to assign or reassign duties and responsibilities to this job at any time.