Marketing and Communications Manager

Knock Knock Children's Museum; Baton Rouge (LA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Paid time off

Job summary

Knock Knock Children's Museum is seeking a Marketing and Communications Manager in Baton Rouge. You will lead and coordinate diverse marketing activities, expand awareness, and grow memberships and donations.

You will oversee branding, digital campaigns, content creation, and media relations, collaborating with designers and coordinators to tell the museum's story online.

Qualifications

• Bachelor's degree in marketing, advertising, or communications.
• Experience as a marketing coordinator or similar role.
• Knowledge of traditional and digital marketing, content marketing, and social media marketing.
• Experience in website management, specifically WordPress.
• Strong writing, communication, and editing skills.

Responsibilities

• Oversee cross-functional marketing projects from planning to execution.
• Provide day-to-day execution and support for ongoing marketing, promotional, and fundraising needs.
• Strategize all organic, earned, and paid media.
• Manage the museum website (WordPress).
• Manage relationships with local media outlets to promote the museum.
• Execute social media strategies to enhance our brand image and engage with our online community.
• Develop creative content with KKCM's Social Media Content Creator and Marketing Coordinator.
• Maintain overall marketing and social media calendars.
• Draft and send mass email and newsletters using Constant Contact.
• Coordinate marketing collateral, signage, and videos with KKCM teams.
• Prepare marketing activity reports and metrics for measuring program success.
• Ensure consistent branding and messaging throughout communications.
• Support special event planning and setup.

Skills

Marketing strategy

Social media marketing

Video content production

Writing and editing

WordPress

Adobe Creative Suite

Graphic design

Team collaboration

Email newsletters

Microsoft Office

Education

Bachelor's degree in marketing, advertising, or communications

Tools

Canva

Premiere Pro

CapCut

Google Analytics

Google Ads

Meta Business Suite

Job description

Knock Knock Children's Museum (KKCM) is looking for a highly qualified Marketing and Communications Manager. This individual will contribute to existing marketing programs while assisting with the development of new initiatives aligned with Knock Knock's mission and goals. The ideal candidate will have prior experience with a wide range of marketing and communications functions, including advertising, branding, digital marketing, social media, graphic design, website management, marketing analytics, and event planning and execution. The Marketing and Communications Manager will report directly to the Executive Director and must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.

Key responsibilities include ensuring all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and message, and expanding general public awareness of KKCM's offerings and programs to grow membership and increase admission, donations, and community partnerships using an array of communications platforms and strategies.

If you're driven, creative, and ready to help bring the museum's story to life online.

Tasks include but are not limited to:

• Oversee cross-functional marketing projects from planning to execution.
• Providing day-to-day execution and support for ongoing marketing, promotional, and fundraising needs.
• Strategize all organic, earned, and paid media.
• Manage the museum website.
• Manage relationships with local media outlets to promote the museum and its activities.
• Execute social media strategies to enhance our brand image and engage with our online community.
• Develop creative content in collaboration with KKCM's Social Media Content Creator and Marketing Coordinator and Graphic Designer.
• Maintain overall marketing calendar and social media calendar.
• Draft and send mass email and newsletters using Constant Contact.
• Manage the creation of museum marketing collateral, signage, external program graphics, and videos in coordination with KKCM Development and Learning Innovation Teams.
• Prepare marketing activity reports and metrics for measuring program success.
• Ensure consistent branding and messaging throughout all external and internal communications.
• Maintain and organize photography and video libraries.Support KKCM special event planning and set-up.

Skills and Qualifications

The ideal candidate is engaging, energetic, innovative, organized, and passionate about Knock Knock's vital mission to be the community spark for high-quality learning experiences through play for all children in the Capital Region. The Marketing and Communications Manager will thrive in a fast-paced environment, be driven to succeed at the highest level, and enjoy working with others in a collaborative, creative environment.

• Bachelor's degree in marketing, advertising, or communications.
• Past work experience as a marketing coordinator or similar role.
• Knowledge of traditional and digital marketing, content marketing, and social media marketing; and a strong understanding of social media platforms and tools (Meta Business Suite).
• Experience in producing and editing video content for social media (Canva, Premiere Pro, CapCut, or similar).
• Excellent writing, communication, and editing skills.
• Ability to communicate and collaborate well with the marketing team and all museum departments.
• Experience in website management, specifically WordPress.
• Experience in graphic design using Adobe Creative Suite, specifically Illustrator, or Canva.
• Availability to work occasional nights and weekends during museum events.
• Proficiency in Microsoft Office suite, especially with Excel, Word, and PowerPoint.
• Preferred experience in Adobe Creative Suite, including Illustrator and InDesign.
• Preferred experience in creating and executing Meta Ad campaigns.
• Preferred experience in event planning and execution.
• Preferred experience in managing Google Ads.
• Preferred experience in Google Analytics.

Benefits

• Competitive salary commensurate with experience.
• Health insurance benefits.
• Paid time off and holidays.