Marketing and Communications - Digital Marketing - Senior Associate

Fannie Mae SB; Plano (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

A reputable financial services organization seeks a Digital Marketing Senior Associate to lead digital marketing initiatives. Responsibilities include developing strategies to enhance the customer journey, driving digital governance, and managing marketing technology applications. The role requires strong relationship management skills and 4-6 years of relevant experience. Candidates should possess a Bachelor's degree and expertise in tools like Google Analytics and Adobe Creative Cloud. Work is based in Plano, Texas, with full-time hours.

Qualifications

• 4 – 6 years of relevant work experience.
• Experience identifying measures of system performance.
• Ability to frame ideas as systems and analyze inputs and outputs.

Responsibilities

• Contributes to the development of digital content strategy.
• Partners with content strategists to review overall marketing strategies.
• Drives digital governance and processes.

Skills

Relationship Management skills

Learning and Training skills

Communication skills

Business Insight skills

Influencing skills

Performance Measurement skills

Education

Bachelor’s degree or equivalent

Tools

Bootstrap

Adobe Creative Cloud

Google Analytics

Tableau

Job description

Marketing and Communications - Digital Marketing - Senior Associate

• Full-time

At Fannie Mae, futures are made. The inspiring work we do makes an affordable home a reality and a difference in the lives of Americans. Every day offers compelling opportunities to modernize the nation's housing finance system while being part of an inclusive team using new, emerging technologies. Here, you will help lead our industry forward, enhance your technical expertise, and make your career.

As a Digital Marketing Senior Associate you will contribute to planning, directing and executing all aspects of digital marketing in the customer journey, driving business value and reinforcing brand proposition through optimized content and a customer needs driven digital experience – all fueled by an integrated marketing technology ecosystem.

THE IMPACT YOU WILL MAKE

The Marketing and Communications - Digital Marketing - Senior Associate role will offer you the flexibility to make each day your own, while working alongside people who care so that you can deliver on the following responsibilities:

• Contributes to the development and advancement of the digital content strategy to advance organizational objectives and line of business goals across core channels of web, social, email.
• Develops and implements designs to build new audiences and scale to expand reach; manages marketing technology applications and partners with technology to maintain and evolve an integrated ecosystem.
• Drives digital governance and processes; performs website audits and identifies action items.
• Partners with content strategists to review overall marketing strategies, including user experience, digital journey mapping, tagging and taxonomy. Leads digital marketing analytics, KPI identification and tracking.

THE EXPERIENCE YOU BRING TO THE TEAM

Required qualifications

• 4 – 6 years of relevant work experience

Preferred qualifications

• Bachelor’s degree or equivalent
• Relationship Management skills (managing and engaging stakeholders, customers, and vendors, building relationship networks, contracting, etc.)
• Experience identifying measures, or indicators of system performance, and the actions needed to improve or correct performance to achieve desired outcomes
• Adept at managing project plans, resources, and people to ensure successful project completion
• Learning and Training skills (conducting, developing, and evaluating training, instructional design, and learning management systems)
• Product Testing skills (testing and evaluating software, usability testing, UAT, and using relevant product testing technology)
• Experience defining and managing changes to documents, code, computer programs, websites, and other files to enable collaboration and ensure teams are working from the latest version
• Information Retrieval skills (fact gathering, conducting focus groups and interviews, designing surveys, etc.)
• Skilled in creating visual concepts, creating content, and editing content by hand or with the help with computer software to communicate ideas
• Marketing, Sales, and PR skills (marketing products, social media marketing, creating collateral, planning and developing campaigns, managing the media, etc.)
• Working with people with different functional expertise respectfully and cooperatively to work toward a common goal
• Product Development skills (designing products, developing product roadmaps, translating design requirements, prototyping, etc.)
• Skilled in the graphical representation of information in the form of charts, diagrams, pictures, and dashboards with programs and tools such as Excel, Tableau, or Power BI
• Ability to frame ideas as systems and analyzing the inputs, outputs, and process
• Programming skills (coding, debugging, and using relevant programming languages)
• Skilled in presenting information and/or ideas to an audience in a way that is engaging and easy to understand
• Business Insight skills (advising, designing business models, interpreting customer and market insights, forecasting, benchmarking, etc.)
• Communication skills (communicating in writing or verbally, copywriting, planning and distributing communication, etc.)
• Performance Measurement skills (evaluating programs, evaluating vendors, and defining and measuring KPIs)
• Experience in the process of analyzing data to identify trends or relationships to inform conclusions about the data
• Expertise in developing websites for hosting via intranet or Internet, which may also include web design, web content development, scripting, and/or network security configuration
• Skilled in supporting, controlling, monitoring, and management of large, complex, and sometimes geographically-dispersed IT infrastructure and applications in order to optimize IT service delivery
• Influencing skills (negotiating, persuading others, facilitating meetings, and resolving conflict)
• Skilled in documentation and database reporting for the purposes of analysis, data discovery, and decision-making with the use of relevant software such as Crystal Reports, Excel, or SSRS
• Determining causes of operating errors and taking corrective action

Tools

• Bootstrap
• Workfront Fusion
• SAP Fieldglass
• Survey DUQ
• Sync
• Qumu
• Coveo business intelligence (BI) platform
• Verint
• Sprinklr
• Survey BEAST
• Java
• Google Tag Manager
• Microsoft Planner
• Adobe Creative Cloud (Photoshop, Premier Pro, InDesign, Illustrator, Adobe XD, and Acrobat DC)
• Qualtrics
• Google Analytics
• Google AdWords
• Excel
• BrightEdge SEO
• HTML
• User1st
• ProcureOne
• UserZoom
• Tableau
• SharePoint
• Dynamic Signal
• InVision
• CMS (content management system) for managing the creation and modification of digital content

The future is what you make it to be. Discover compelling opportunities atcareers.fanniemae.com.

Fannie Mae is an Equal Opportunity Employer, which means we are committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, religion, national origin, gender, gender identity, sexual orientation, personal appearance, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation in the application process, email us at [e-mail].

Successful job applicants will be required to successfully complete a background investigation. Will be kept confidential according to EEO guidelines.