Marketing and Brand Specialist

Gifthealth; Columbus (OH); Hybrid; USD 70,000 - 80,000; Full time

Job summary

A healthcare technology company in Columbus seeks a Marketing and Brand Specialist. This role involves driving digital and traditional marketing campaigns, managing multiple projects, and collaborating with cross-functional teams. The ideal candidate has 5-6 years in marketing, preferably in healthcare, and strong communication skills. The position offers flexible hours and competitive compensation ranging from $70k to $80k annually.

Benefits

Competitive compensation

Comprehensive healthcare benefits

Flexible work hours

Qualifications

• 5–6 years of hands-on marketing experience, preferably in healthcare, health tech, or SaaS.
• Proven experience in executing digital marketing campaigns.
• Ability to manage multiple projects and prioritize effectively.

Responsibilities

• Drive campaigns across digital and traditional channels.
• Collaborate cross-functionally with Product, Sales, and Operations teams.
• Track and analyze campaign performance metrics.

Skills

Marketing experience in healthcare

Proficiency in HubSpot

Exceptional writing and editing skills

Data analysis and campaign performance metrics

Relationship-building skills

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

Adobe Creative Suite

Canva

Job description

Overview

Job Type: Full-time

Description

About Gifthealth
At Gifthealth, we're revolutionizing the way people experience healthcare by simplifying the process of managing prescriptions and health services. Our mission is to provide a seamless, personalized, and efficient healthcare experience for all our customers. We're a dynamic, innovative, and customer-centric company dedicated to making a positive impact on people's lives.

About The Marketing And Brand Team

The Marketing and Brand Team is the engine for patient acquisition, provider engagement, and market awareness. We are a fast-paced, highly collaborative function responsible for defining how Gifthealth shows up in the world. As a Marketing and Brand Specialist, you will be a critical execution arm of our strategy, driving campaigns across digital and traditional channels to accelerate our growth and reinforce our commitment to better healthcare access.

We’re looking for someone who is highly organized, data-aware, and possesses strong creative and written communication skills. You thrive on managing multiple projects simultaneously and are eager to take ownership of execution from start to finish. You’ll be a self-starter who is ready to grow with an ambitious team in a complex, yet rewarding, industry.

Our teams work across several different locations: a corporate location in downtown Columbus, our pharmacy location in Northwest Columbus, and remotely across the U.S. This is a hybrid role based out of our Columbus offices.

Requirements

A Few Things About You

• 5–6 years of hands-on marketing experience, preferably in healthcare, health tech, or SaaS.
• Proven proficiency in key marketing tools, including HubSpot (or similar CRM/MAP), Adobe Creative Suite (or similar professional design software), and Canva.
• Bachelor’s degree in marketing, communications, business, or a related field.
• Demonstrated experience in executing or supporting paid digital marketing campaigns (e.g., Google Search Ads).
• Exceptional writing and editing skills with meticulous attention to detail and brand voice.
• Data-aware mindset with experience tracking, analyzing, and summarizing campaign performance metrics.
• Ability to successfully manage multiple concurrent projects and prioritize tasks effectively in a fast-paced environment.
• Strong relationship-building skills to successfully collaborate cross-functionally with Product, Sales, and Operations teams.

Preferred

• Experience in a startup or fast-paced, high-growth environment is a plus.
• Familiarity with HIPAA compliance in digital marketing.

Our Offer to Ensure You Choose Gifthealth

• Competitive compensation based on education, experience, and performance.
• Comprehensive healthcare benefits offered by Gifthealth (medical, dental, vision, 401k).
• Opportunity to advance a non-traditional pharmacy model with a strong technology focus.
• Freedom to collaborate with a team of healthcare experts that share in the passion of improving medication accessibility and affordability.
• Flexible work hours and a hybrid-friendly environment.

Salary Description

$70k-$80k annually