Marketing and Brand Coordinator

Planet 13; Tallahassee (FL); On-site; USD 52,000 - 76,000; Full time

Benefits offered by this job

Health, dental, vision insurance

Paid time off

Sick time

401(k) retirement plan

Employee discount

Early wage access

Cancer and Critical Illness insurance

Life insurance

Job summary

Planet 13 Florida is seeking a Marketing and Brand Coordinator to support the Marketing Manager and Brand Partnerships. You will plan and execute internal/external events, retail activations, physician partnerships, and brand collaborations while coordinating vendors, materials, and schedules.

The ideal candidate is highly organized, detail-oriented, and a strong communicator who can manage multiple projects and stakeholders in a fast-paced setting.

Qualifications

• Bachelor's or Associate degree in Merchandising, Marketing, Product Curation, Business Administration, or related field.
• At least three years of relevant experience and/or training.
• Excellent written and verbal communication skills.

Responsibilities

• Assist Marketing Manager with planning, coordination, and execution of internal/external events, retail activations, physician partnerships, and brand partnerships.
• Coordinate activation logistics, print production, promotional materials, and vendor communications.
• Maintain physician relationships and schedules, ensuring timely follow-ups and accurate records.
• Lead vendor coordination for activations, manage setup requirements and deliverables.
• Support post-activation reporting and collaboration across Marketing, Retail, and Sales teams.
• Track deadlines and actions in Monday.com and other systems; ensure up-to-date status.

Skills

Organizational skills

Attention to detail

Written and verbal communication

Education

Associate or Bachelor's degree in Marketing/Business

Job description

Planet 13 is proud to be one of the largest, most advanced, and sustainable providers of medical cannabis in Florida. Our mission is to help our Florida friends and neighbors live their healthiest lives with our all-natural, sun-grown cannabis products.

We are looking for a Marketing and Brand Coordinator. The Marketing & Brand Coordinator supports the Marketing Manager, Brand Partnerships & Activations with the planning, coordination, and execution of internal and external events, retail activations, physician partnerships, and brand partnerships. This role is responsible for coordinating vendors, activation logistics, print production, promotional materials, and project tracking while supporting the Marketing Manager in maintaining existing physician relationships. The ideal candidate is highly organized, detail-oriented, and an excellent written and verbal communicator with the ability to coordinate multiple projects, deadlines, and stakeholders in a fast-paced environment.

Essential Duties and Responsibilities

Other duties may be assigned.

• Assist the Marketing Manager with the planning, coordination, and execution of internal and external events, retail activations, physician partnerships, and brand partnerships.
• Support the Marketing Manager in maintaining existing physician relationships, including coordinatingactivation dates, schedules, logistical needs, materials, and follow-up communications as directed.
• Lead vendor coordination and communication for internal and external activations, including outreach toprospective vendors and ongoing communication with confirmed partners.
• Serve as the primary point of contact for participating vendors, coordinating activation dates, schedules,setup requirements, deliverables, and other logistical needs.
• Support physician activations by ensuring participating physicians and retail teams have the necessaryschedules, event details, materials, and logistical information.
• Maintain accurate tracking of physician activations, vendor participation, contact information, scheduleddates, and outstanding follow-ups.
• Support project coordination by documenting meeting notes, tracking action items, communicating nextsteps, and following up with appropriate internal and external stakeholders.
• Maintain accurate project and activation tracking through Monday.com and other internal systems, ensuringdeadlines, responsibilities, and status updates remain current.
• Demonstrate clear, timely, and professional communication across email, phone, virtual meetings, andin-person interactions.
• Coordinate print production for marketing initiatives, including confirming approved creative, submitting printorders, obtaining invoice approvals, communicating quantities and delivery locations, and tracking ordersthrough completion.
• Coordinate the distribution and tracking of activation materials, including giveaways, promotional items, hatpresses, hats, patches, and other event assets to ensure locations receive required materials on time.
• Maintain visibility into the location and movement of shared marketing and activation assets andcommunicate replenishment or additional material needs to the Marketing Manager.
• Support post-activation reporting by collecting relevant event information, feedback, and results fromparticipating teams.
• Collaborate with Marketing, Retail, Sales, and other internal teams to support the successful execution ofmarketing initiatives.
• Travel up to 25% based on business and activation needs.
• Comply with all HR policies including confidentiality and non-disclosure.
• Assist with the implementation of company policies, standard operating procedures, and performance standards.
• Maintain a clean and organized work environment.
• Daily compliance with Company policies including but not limited to; state/local regulation compliance, security protocols, access protocols, dress code, and work schedules.

Education and/or Experience

Associate or Bachelor's degree in Merchandising, Marketing, Product Curation, Business Administration, or a related field; or a minimum of three years of relevant experience and/or training; or an equivalent combination of education and experience.

Benefits

• Health, dental, and vision insurance
• Paid time off (PTO)
• Sick time
• 401(k) retirement plan
• Employee discount
• Early access to earned wages before payday
• Cancer and Critical Illness insurance
• Life insurance

This job has no supervisory responsibilities.

Competencies

• Continuous Learning - Seeks feedback to improve performance; pursues training and development opportunities; strives to continuously build knowledge and skills.
• Job Knowledge - Competent in required job skills and knowledge; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.
• Use of Technology - Demonstrates required skills; adapts to new technologies.
• Communications - Expresses ideas and thoughts verbally; exhibits good listening and comprehension; selects and uses appropriate communication methods.
• Cooperation - Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations; works actively to resolve conflicts.
• Ethics - Treats people with respect; keeps commitments; inspires the trust of others; works with integrity and principles; upholds organizational values.
• Adaptability - Adapts to changes in the work environment; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.
• Attendance/Punctuality - Is consistently at work and on time; arrives at meetings and appointments on time.
• Dependability - Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long/additional hours of work when necessary to reach goals.; completes tasks on time or notifies appropriate person with an alternate plan.
• Initiative - Volunteers readily; undertakes self-development activities; asks for and offers help when needed.
• Innovation - Meets challenges with resourcefulness.
• Judgment - Exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process.
• Planning/Organizing - Uses time efficiently.
• Quality - Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality.
• Quantity - Meets productivity standards; completes work in timely manner; strives to increase productivity.
• Safety and Security - Observes safety and security procedures; determines appropriate action beyond guidelines; reports potentially unsafe conditions; uses equipment and materials properly.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Associate or Bachelor's degree in Merchandising, Marketing, Product Curation, Business Administration, or a related field; or a minimum of three years of relevant experience and/or training; or an equivalent combination of education and experience.

Language Skills

Ability to read and interpret documents such as safety rules and regulations, operating and maintenance instructions, and procedure manuals.

Mathematical Skills

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret graphs.

Reasoning Ability

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Computer Skills

To perform this job successfully, an individual should be proficient in Microsoft Office applications, including Outlook, Word, Excel, PowerPoint, and industry-specific software.

Certificates, Licenses, Registrations

Must be 21 years of age. Valid driver license

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee is frequently required to stand; walk; sit; reach with hands and arms and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly traveling between retail locations and event sites. Work in indoor and outdoor settings, sometimes in varying weather conditions, including humid environments. Fast paced, deadline driven environment with moderate noise levels. This job position may involve exposureto cannabis, cannabis odors, and cannabis smoke, which is a Schedule I controlled substance under federal law.