Marketing and Admissions Director

AlignMed Partners; Albuquerque (NM); On-site; USD 100,000 - 125,000; Full time

Job summary

A healthcare provider is seeking a Director of Marketing, Admissions, and Internal Referral Management. This role requires developing marketing strategies, overseeing referral management, and building community relationships to achieve census and revenue goals. Candidates should have at least three years of experience in healthcare and strong marketing skills. Benefits include competitive compensation packages and various insurance options.

Benefits

Variable compensation plans

Employee Assistance Program

Health, Dental, Vision insurance

401K

Paid Time Off

Pet Insurance

Personal Accident Insurance

Qualifications

• Minimum of three years' experience in a healthcare setting.
• Ability to adjust work schedule based on centers' business need.
• Experience in admissions and marketing preferred.

Responsibilities

• Develop and implement sales and marketing strategies.
• Oversee referral management and collaborate with Clinical Admissions Directors.
• Drive business growth through community engagement and brand management.

Skills

Healthcare setting experience

Business management

Marketing experience

Relationship building

Education

2 years college education in healthcare administration or related field

Job description

Overview

At Genesis Healthcare, we are dedicated to improving the lives we touch through the delivery of high-quality care and exceptional service. As a leading provider in the long-term care industry, we believe in fostering a collaborative, inclusive and supportive work environment where every team member is valued and empowered to make a difference. Whether you're an experienced professional or just starting your career, we offer opportunities for growth, development, and advancement in a range of roles. Join us in our mission to enhance the well-being of our patients and residents while making a meaningful impact in the communities we serve.

Responsibilities

The Director of Marketing, Admissions, and Internal Referral Management is a pivotal role responsible for developing and implementing comprehensive sales and marketing strategies. The core objectives are to achieve total census, mix, and revenue goals within nursing centers and assisted living communities. This position oversees both external and internal referral management strategies, collaborating closely with the Clinical Admissions Directors (CADs) for conversion processes. The Director serves as a key representative of the center within the community, driving business growth through relationship-building and competitive landscape analysis.

Key responsibilities include:

• Referral Generation - Management
• Competitive Landscape Analysis
• Community Engagement - Brand Management
• Territory Management and Admissions
• Benefits Verifications
• Leadership and Team Building

Qualifications

Minimum of three (3) years' experience in a healthcare setting. Minimum of two (2) years college education in the field of health care administration, business management, and/or marketing or public relations preferred. Ability to adjust work schedule based on centers' business need, specifically incoming admissions.

Benefits

Variable compensation plans, Tuition, Travel, and Wireless Service Discounts, Employee Assistance Program to support mental health, Employee Foundation to financially assist through unforeseen hardships, Health, Dental, Vision, Company-paid life insurance, 401K, Paid Time Off. We also offer several voluntary insurances, including:

• Pet Insurance
• Term and Whole Life Insurance
• Short-term Disability
• Hospital Indemnity
• Personal Accident
• Critical Illness
• Cancer Coverage

Posted Salary Range: USD $20.00 - USD $30.00 /Hr.