Marketing Analytics & Operations Lead

MillerKnoll, Inc.; Holland (MI); Hybrid; USD 65,000 - 95,000; Full time

Job summary

MillerKnoll is seeking a Marketing Operations and Analytics Specialist to drive data-driven decisions across the buyer journey. You will ensure data quality, build dashboards, and partner with Marketing, Sales, and IT to optimize campaigns.

This hybrid role plays a key part in measuring MQLs/SQLs, improving attribution, and supporting budgets and reports from Design Yard in Holland, MI.

Qualifications

• 3 to 5 years in marketing analytics or operations.
• Hands-on with marketing CRMs and automation (Salesforce, HubSpot).
• Strong analytical skills with funnels and attribution.
• Experience building dashboards for non-technical stakeholders.
• Attention to detail, organization and documentation.
• Advanced Excel for analysis and reporting.

Responsibilities

• Establish data consistency standards across the marketing CRM.
• Support integrations between marketing CRM and connected platforms.
• Define and evolve marketing measurement frameworks (MQLs, SQLs, conversion rates, pipeline).
• Build and maintain dashboards and reports that track campaign, channel, and full-funnel performance.
• Analyze funnel and buyer journey performance to identify trends, drop-offs, and optimization opportunities.
• Evaluate campaign and content performance to understand drivers of engagement, conversion, and pipeline impact, and recommend improvements to targeting, messaging, and channel mix.
• Support attribution analysis to quantify marketing's contribution to pipeline and revenue.
• Establish and maintain scalable automation frameworks, workflows, and documentation that improve efficiency and enable execution of complex, multi-channel campaigns.
• Serve as a strategic partner to Marketing, Sales, Sales Operations, IT, and CRM teams into operational and investment decisions.
• Support department financial operations by processing invoices, monitoring expenditures, maintaining budget records, and generating regular budget and expense reports.

Skills

Marketing analytics

Data visualization

Attention to detail

Organization

Documentation

Tools

Salesforce

HubSpot

Google Analytics

Content Square

Job description

MillerKnoll is seeking a Marketing Operations and Analytics Specialist to drive data-driven decisions across the buyer journey. You will ensure data quality, build dashboards, and partner with Marketing, Sales, and IT to optimize campaigns.

This hybrid role plays a key part in measuring MQLs/SQLs, improving attribution, and supporting budgets and reports from Design Yard in Holland, MI.