Marketing Analytics Manager: Drive ROAS & Insights

CarMax Business Services; Richmond (VA); On-site; USD 100,000 - 130,000; Full time

Job summary

CarMax Business Services is seeking a Manager, Marketing Analytics in Richmond, VA. This role is central to optimizing marketing efforts by analyzing data and providing strategic insights. Responsibilities include leading marketing measurement approaches, designing test frameworks, and developing executive reporting. Required qualifications include a BA/BS in a relevant field and over 7 years of marketing analytics experience. The company promotes a collaborative environment and values integrity and growth.

Qualifications

• 7+ years of experience in marketing analytics, media analytics, or a related analytical role.
• Strong analytical skills with a track record of delivering actionable insights.
• Experience with marketing measurement methodologies including attribution modeling and media mix modeling.

Responsibilities

• Lead marketing measurement approaches across channels and programs.
• Design test frameworks and define success criteria for experiments.
• Develop executive-ready reporting and dashboards.

Skills

Analytical skills

Problem-solving

Marketing measurement methodologies

SQL

Python

Communication

Education

BA/BS in Business, Marketing, Economics, Statistics, Mathematics, Engineering, Computer Science or related quantitative field

Tools

Snowflake

Excel

Tableau

PowerPoint

Job description

CarMax Business Services is seeking a Manager, Marketing Analytics in Richmond, VA. This role is central to optimizing marketing efforts by analyzing data and providing strategic insights. Responsibilities include leading marketing measurement approaches, designing test frameworks, and developing executive reporting. Required qualifications include a BA/BS in a relevant field and over 7 years of marketing analytics experience. The company promotes a collaborative environment and values integrity and growth.