Marketing Analytics Manager

RA; Irving (TX); On-site; USD 80,000 - 120,000; Full time

Job summary

A leading analytics firm is seeking a Marketing Analytics Manager in Irving, Texas. This mid-senior level role will involve using quantitative methods to evaluate the effectiveness of marketing initiatives. The ideal candidate will have over 5 years of experience in analysis using SAS, possess strong leadership skills, and be comfortable with significant travel (80% to 100%). You'll lead a team, provide insights, and support clients in enhancing their marketing strategies.

Qualifications

• 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
• Strong management or leadership skills.
• Experience in providing external consulting.
• Proficiency in SAS or similar statistical tools.
• Willingness to travel (80% to 100%).
• Strong knowledge in Applied Statistics/Econometrics.
• Experience in Customer-level data analysis.

Responsibilities

• Use quantitative methods to assess marketing impact.
• Interact with clients to provide analyses and recommendations.
• Conduct project-based analytics including Marketing Mix Modeling.
• Lead a team and oversee its growth.

Skills

SAS

Statistical modeling

Leadership

External consulting

Applied Statistics/Econometrics

Customer-level data analysis

Tools

Database Marketing Management

Statistical Programming

Job description

They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing.

Job Description

• Job Title: Marketing Analytics Manager
• Job Level: Mid - Senior Level
• This is what you will do: You will be using quantitative methods to assess the impact of offline and digital marketing.
• You will be interacting with the client.
• You will be providing analyses, recommendations, presentations and advice to clients.
• You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
• You will be leading a team and you will be responsible for team\'s growth.

We are looking for someone

• Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
• Who is good in management or leadership role.
• Who is good in providing external consulting.
• Who is proficient in SAS or other statistical modeling tools.
• Who enjoys traveling, because this role involves traveling (80% to 100%).
• Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
• Who is proficient in Customer-level data analysis.

Qualifications

• Nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
• Good in management or leadership role.
• Good in providing external consulting.
• Proficient in SAS or other statistical modeling tools.
• Enjoys traveling, because this role involves traveling (80% to 100%).
• Proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
• Proficient in Customer-level data analysis.

Additional Information

All your information will be kept confidential according to EEO guidelines.