Marketing Analytics Manager

Okta; Chicago (IL); On-site; USD 110,000 - 170,000; Full time

Job summary

Okta is seeking a Marketing Analytics Manager in Chicago to transform data into strategic insight and drive decisions across marketing channels. You’ll own full-funnel measurement, attribution, and forecasting, building self-service Tableau dashboards for paid media, brand, and demand generation while mentoring junior analysts.

You’ll collaborate with Field Analytics, Strategy & Planning, and Data teams to ensure data quality across martech and enable data-driven budget decisions for enterprise

Qualifications

• 8+ years in Marketing, Analytics, Operations, or BI in B2B SaaS.
• 4+ years in marketing analytics: campaign performance, demand gen, field marketing, and ABM measurement.
• 4+ years in paid media analytics across ad platforms, web analytics, and Salesforce.
• 4+ years in web analytics focused on demand generation, engagement, and intent modeling.
• Track record of using data to drive business strategy and budget decisions.
• Experience across enterprise sales, product-led growth, and partner marketing models.

Responsibilities

• Drive attribution modeling and full-funnel measurement across all marketing channels, with attention to paid media.
• Connect Paid Ads activity with outcomes on the website and the demand gen funnel to create a holistic view of ad performance.
• Create insights around organic and paid traffic and engagement, with increased scrutiny on GEO.
• Translate data into actionable insights and recommendations for marketing leaders across the business.
• Create forecasts and scenario models to inform annual budget planning and incremental asks.
• Build and maintain self-service dashboards in Tableau for paid media, brand, demand gen, digital, and strategic events.
• Partner cross-functionally with Field Analytics, Strategy & Planning, Marketing Leadership, and Data teams on performance narrative and QBRs.
• Partner with the Marketing Data Operations team to maintain data quality across martech systems.
• Implement AI/ML capabilities for predictive modeling and automated insights.
• Design and support marketing experiments with rigorous testing and statistical validation.
• Mentor and provide analytical guidance to junior analysts, and establish best practices for the broader analytics function.
• Stay current with analytics tools and methods to drive competitive advantage.

Skills

Marketing attribution modeling

Data storytelling

Martech infrastructure

Tableau

Salesforce

Snowflake

Excel

Statistical analysis

A/B testing

Experimental design

Python

R

Tools

Tableau

Salesforce

Snowflake

FiveTran

Job description

Secure Every Identity, from AI to HumanIdentity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.As a Marketing Analytics Manager, you'll be a senior individual contributor who transforms data into insights and drives decisions and strategy across our marketing channels. You'll own measurement and analytics for campaigns, partners, and field marketing—including attribution modeling, ROI optimization, and emerging AI capabilities—serving as the go-to analytics expert and thought partner for marketing leadership.What You'll DoDrive attribution modeling and full-funnel measurement across all marketing channels, with attention to paid mediaConnect Paid Ads activity with outcomes on the website and the demand gen funnel to create a holistic view of ad performanceCreate insights around organic and paid traffic and engagement, with increased scrutiny on GEOTranslate data into actionable insights and recommendations for marketing leaders across the businessCreate forecasts and scenario models to inform annual budget planning and incremental asksBuild and maintain self-service dashboards in Tableau for paid media, brand, demand gen, digital, and strategic eventsPartner cross-functionally with Field Analytics, Strategy & Planning, Marketing Leadership, and Data teams on performance narrative and QBRsPartner with the Marketing Data Operations team to maintain data quality across martech systemsImplement AI/ML capabilities for predictive modeling and automated insightsDesign and support marketing experiments with rigorous testing and statistical validationMentor and provide analytical guidance to junior analysts, and establish best practices for the broader analytics functionStay current with analytics tools and methods to drive competitive advantageWhat We're Looking ForExperience:8+ years in Marketing, Analytics, Operations, or BI in B2B SaaS4+ years in marketing analytics: campaign performance, demand gen, field marketing, and ABM measurement4+ years in paid media analytics across ad platforms, web analytics, and Salesforce4+ years in web analytics focused on demand generation, engagement, and intent modelingTrack record of using data to drive business strategy and budget decisionsExperience across enterprise sales, product-led growth, and partner marketing modelsSkills:Deep expertise in marketing attribution modeling and multi-touch measurementData storytelling: communicate complex insights to executives and influence decisionsStrong grasp of martech infrastructure: database management, data hygiene, API integrations (ad platforms, CRM, analytics tools, data warehouse)Expert-level Tableau, Salesforce, Snowflake, ExcelStatistical analysis, A/B testing, and experimental designProven ability to influence and guide the work of others without formal management authorityBonus:AI/ML experience: predictive modeling, propensity scoring, marketing mix modelingGoogle Analytics (GA4) or Adobe Analytics expertiseFamiliarity with FiveTran Ad schemasSQL proficiencyGrowth marketing or demand gen backgroundPrivacy-first measurement, DSPs, programmatic advertising experiencePython, R, or similar statistical toolsAdvanced degree (MBA, Analytics, Economics, or related field)(P-1515_3551100)The Okta ExperienceSupporting Your Well-BeingDriving Social ImpactDeveloping Talent and Fostering Connection + CommunityWe are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.