Marketing Analytics Manager

InterContinental Hotels Group; Atlanta (GA); Hybrid; USD 58,000 - 105,000; Full time

Job summary

A leading hospitality company is seeking a Marketing Analytics Manager in Atlanta, GA. This role involves analyzing marketing effectiveness, delivering insights using data analytics tools, and collaborating with cross-functional teams in a hybrid work environment. Ideal candidates will have a strong background in analytics, project management, and a degree in a related field.

Benefits

Paid time off

Medical/dental/vision insurance

401K

Room discounts

Qualifications

• 5 years of experience in a business intelligence team.
• Demonstrated programming experience with statistical software.
• Understanding of stakeholder processes.

Responsibilities

• Drive change by improving marketing effectiveness.
• Deliver data-driven insights through complex analysis.
• Maintain relationships with marketing teams.

Skills

Analytical thinking

Problem-solving skills

Communication skills

Project management

Stakeholder management

Education

Bachelor's or Master's Degree in Statistics, Mathematics, Operations Research, Marketing

Tools

SQL (BigQuery)

Excel

BI tools (Looker, Power BI, Tableau)

Job description

Overview

Hotel: Corp Atlanta Ravinia, Three Ravinia Drive, Suite 100, 30346

IHG is seeking a Marketing Analytics Manager to help our marketing organization understand and improve the effectiveness of our owned media channels. In this role, you will leverage your analytical skills, media channel knowledge, and clear communication to measure the impact of our marketing tactics, identify opportunities for improvement, and support the development of our owned media test-and-learn optimization strategy. You will work closely with our Analytics and Marketing teams to deliver insights that drive smarter decision-making and enhance the performance of our owned media efforts.

Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.

Responsibilities

• Apply analytical thinking, problem-solving skills, and curiosity to drive change, identifying opportunities to improve marketing effectiveness across owned channels.
• Develop and deliver data-driven insights through complex data extraction, joins, and analysis using SQL (GCP BigQuery), Excel, BI tools (Looker, Power BI, Tableau), and web analytics platforms (Google Analytics, Adobe Analytics).
• Maintain relationships with Global Marketing Shared Services and develop a strong working knowledge of all of the business functional area‘s objectives in order to ensure accurate translation of stakeholder requirements into technical specifications, reporting and analysis.
• Establish project plans that outline project milestones for different Business Analytics projects. Convene cross-functional teams to deliver projects
• Apply analytical techniques to one or more disciplines. May perform statistical analyses and create accurate charts, tables and graphs in the correct format and within established time frames as required. Select and use appropriate software to effectively analyze data. Compile and analyze information. Effectively communicate findings and recommendations to appropriate staff.

What we need from you

• Demonstrated computing and database reporting skills.
• Demonstrated programming experience with statistical and database software (BigQuery SQL, SAS, R, Business Objects).
• Demonstrated knowledge of Microsoft Excel functionality.
• Demonstrated experience in a decision-support and data warehousing environment.
• Demonstrated project management experience in organizing, planning and executing large-scale projects
• Demonstrated understanding of business analysis processes.
• Demonstrated understanding of stakeholder’s processes.
• Demonstrated knowledge of hotel operations and the hotel industry, and demonstrated ability to access relevant information and understand the competitive market.
• Demonstrates clear, concise, and succinct communication skills, including adapting both technical verbal and written communication to the needs and level of the user.
• Bachelor's or Master's Degree with a concentration in Statistics, Mathematics , Operations Research, Marketing or other related field of study, or an equivalent combination of education and work related experience.
• 5 years progressive work related experience working within a business intelligence team and with relational decision-support databases and analytical consulting with demonstrated proficiency and understanding in one or more functions related to the position, preferably in a management position

Salary, Benefits & Diversity

The salary range for this role is $58,844 to $105,000. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

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Who we are

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Don’t quite meet every single requirement, but still believe you’d be a great fit for the job? We’ll never know unless you hit the 'Apply' button. Start your journey with us today.

• The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
• No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
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