Marketing Analytics Lead — Growth & Insights

Apple; Sacramento (CA); On-site; USD 27,552 - 41,328; Full time

Benefits offered by this job

Medical and dental coverage

Employee stock purchase plan

Restricted stock units

Education reimbursement

Retirement benefits

Job summary

Apple seeks a Marketing Business Analyst to drive analytics for Beats by Dr. Dre initiatives. You will lead examination of market opportunities, track campaign performance, and build data-driven cases for growth.

The role requires collaborating with brand teams to optimize media strategies and extract actionable insights from diverse data sources. Responsibilities include creating dashboards, presenting findings to leadership, and supporting decision-making with rigorous analysis.

Qualifications

• bachelor degree required.
• 3+ years of experience in data analysis and marketing measurement.
• Experience building dashboards to summarize marketing performance and insights.
• Strong communication and storytelling with cross-functional teams.

Responsibilities

• Lead marketing analytics and ROI analysis for campaigns and initiatives.
• Develop business cases for new product/market opportunities (NPI).
• Analyze industry and internal data to generate actionable insights for growth.
• Collaborate with brand, channel marketing and product teams to optimize media spend.
• Prepare dashboards showing market execution and key performance indicators.

Skills

Dashboard creation

Cross-functional collaboration

Data storytelling

Analytical mindset

Communication

Attention to detail

Growth analytics

Education

Bachelor's degree

Job description

Apple seeks a Marketing Business Analyst to drive analytics for Beats by Dr. Dre initiatives. You will lead examination of market opportunities, track campaign performance, and build data-driven cases for growth.

The role requires collaborating with brand teams to optimize media strategies and extract actionable insights from diverse data sources. Responsibilities include creating dashboards, presenting findings to leadership, and supporting decision-making with rigorous analysis.