Marketing Analytics Lead – Data-Driven Insights

First Mid Bank & Trust; Champaign (IL); On-site; USD 73,400 - 91,750; Full time

Benefits offered by this job

Comprehensive healthcare

Paid family leave

Generous paid time off

Banking perks

Tuition reimbursement

Employee Stock Purchase Plan

401K plan with company match

Job summary

A regional financial institution in Champaign, IL is seeking a Marketing Data & Analytics Specialist who will lead the analytics strategy for major segments within the organization. This role requires translating data into actionable insights to support business goals and improve planning processes. Candidates must possess a bachelor's degree and a minimum of 5 years of relevant experience, preferably in the financial services industry. The position provides a competitive salary and comprehensive benefits.

Qualifications

• Minimum of 5+ years' experience in Analytics, Business Intelligence, or Marketing Insights roles.
• Financial services or regulated industry experience preferred.

Responsibilities

• Lead analytics strategy for major segments or enterprise initiatives.
• Own reporting and analysis for assigned segments or campaigns.
• Build dashboards, performance summaries, and KPI tracking.
• Develop KPI frameworks, measurement plans, and insight models.
• Translate data into insights and recommendations.
• Improve reporting processes and data visualization.
• Partner with CRM, Strategy, and business lines to support planning and improve data maturity.
• Position data as a driver of messaging, budgetary spending, and tactics.
• Ensure data quality and governance across assigned domains.
• Serve as quality assurance guide for reporting functions within the department.
• Champions data integrity and literacy required for customer‑centric efforts.
• Work with marketing leadership to define standards for accuracy and integrity of data.

Skills

Advanced data analytics

Strategic insight development

Data storytelling

KPI design and development

Segmentation

Cross‑functional collaboration

Education

Bachelor's or advanced degree in marketing, data administration, information systems

Tools

Microsoft Dynamics

Job description

A regional financial institution in Champaign, IL is seeking a Marketing Data & Analytics Specialist who will lead the analytics strategy for major segments within the organization. This role requires translating data into actionable insights to support business goals and improve planning processes. Candidates must possess a bachelor's degree and a minimum of 5 years of relevant experience, preferably in the financial services industry. The position provides a competitive salary and comprehensive benefits.