Marketing Analytics Lead

Lakeview Loan Servicing, LLC.; Fort Worth (TX); Remote; USD 110,000 - 150,000; Full time

Job summary

A leading financial services company is seeking a Marketing Analytics Lead to drive customer engagement and retention strategies. This remote role focuses on leveraging analytics across various touchpoints to optimize customer journeys throughout the mortgage lifecycle. The ideal candidate will have strong data analysis skills and experience in marketing automation, contributing to significant business outcomes and long-term customer loyalty.

Benefits

Annual bonus

Medical benefits starting on day one

Company-matched 401(k)

Qualifications

• 5-8+ years of experience in marketing or lifecycle analytics, ideally in mortgage, financial services, or insurance.
• Demonstrated success using data to improve customer retention and lifecycle value.
• Advanced SQL skills with the ability to manage large datasets.

Responsibilities

• Own end-to-end analytics for email and lifecycle marketing including onboarding flows and retention programs.
• Deliver insights that inform strategies for mortgage recapture.
• Build dashboards connecting lifecycle touchpoints to business outcomes.

Skills

SQL

Data Analysis

Marketing Automation

NPS

Customer Journey Mapping

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Braze

Salesforce

HubSpot

Job description

Join to apply for the Marketing Analytics Lead role at Lakeview Loan Servicing, LLC.

Join to apply for the Marketing Analytics Lead role at Lakeview Loan Servicing, LLC.

Get AI-powered advice on this job and more exclusive features.

Overview

We’re seeking a Marketing Analytics Lead to help us unlock long-term customer value and maximize mortgage recapture through more effective engagement. In this role, you’ll lead analytics across email, lifecycle, brand perception, and NPS, while providing deep, actionable insights into how we attract, retain, and re-engage customers throughout the mortgage journey.

Overview

We’re seeking a Marketing Analytics Lead to help us unlock long-term customer value and maximize mortgage recapture through more effective engagement. In this role, you’ll lead analytics across email, lifecycle, brand perception, and NPS, while providing deep, actionable insights into how we attract, retain, and re-engage customers throughout the mortgage journey.

You’ll work cross-functionally to measure and optimize every touchpoint—from onboarding to retention to renewal so that we can turn more one-time borrowers into lifelong customers.

Why join us?

• Drive real business outcomes by helping us convert more customers through the full lifecycle.
• Lead high-impact work that directly contributes to long-term mortgage recapture and customer growth.
• Work cross-functionally in a collaborative, insight-driven environment.
• Be part of a mission-driven company focused on building lifelong relationships with homeowners.
  
  

This fully remote role offers a competitive salary range of $110,000 to $150,000, an annual bonus, medical benefits starting on day one, and a company-matched 401(k).

Responsibilities

• Own end-to-end analytics for email and lifecycle marketing, including onboarding flows, promotional offers, customer nurturing, and retention programs.
• Deliver insights that inform strategies for mortgage recapture—tracking behavior and engagement patterns that lead to future loan conversions.
• Analyze NPS and brand sentiment to identify what drives trust, loyalty, and churn across the borrower journey.
• Build dashboards that connect lifecycle touchpoints to business outcomes like CLTV, recapture rates, and cross-sell potential.
• Use SQL to pull customers and marketing data from internal systems and marketing platforms.
• Monitor performance across marketing campaigns using URL tracking, UTMs, and full-funnel attribution.
• Analyze website behavior to understand landing page performance, lead engagement, and content effectiveness.
• Support ongoing segmentation, predictive modeling, and test/learning programs across email and digital channels.
• Work closely with marketing, product, and servicing teams to drive strategy and execution.
  
  

Qualifications

• 5-8+ years of experience in marketing or lifecycle analytics, ideally in mortgage, financial services, or insurance.
• Bachelor's degree in Marketing, related field or equivalent experience desired.
• Demonstrated success using data to improve customer retention, lifecycle value, and recapture performance.
• Advanced SQL skills with the ability to manage and analyze large datasets.
• Experience with marketing automation platforms (Braze, Iterable, Salesforce, HubSpot, etc.) and email performance metrics.
• Strong background in NPS, CSAT, and brand tracking tools (e.g., Qualtrics, SurveyMonkey, YouGov).
• Familiarity with Google Analytics, GTM, or other web tracking and behavioral tools.
• Deep understanding of customer journeys, testing frameworks, and multi-touch attribution.
• Excellent communication and stakeholder management skills, you can turn insights into action at both strategic and tactical levels.
  
  

Lakeview is an Equal Employment Opportunity employer. All aspects of consideration for employment and employment with the Company are governed on the basis of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

Referrals increase your chances of interviewing at Lakeview Loan Servicing, LLC. by 2x

Get notified about new Marketing Lead jobs in Fort Worth, TX.

Online Marketing Director - Flexible Schedule - Remote

Director of Product Marketing - SMB & Growth

Dallas-Fort Worth Metroplex $180,000.00-$220,000.00 4 days ago

Sales Executive, (OTE $150,000/year USD), CXT Software

Sales Executive - (OTE $150,000/year USD) @ CXT Software

Dallas-Fort Worth Metroplex $100,000.00-$120,000.00 1 month ago

Fort Worth, TX $120,000.00-$250,000.00 2 months ago

Dallas-Fort Worth Metroplex $122,500.00-$162,500.00 2 weeks ago

Dallas-Fort Worth Metroplex $200,000.00-$270,000.00 4 days ago

Dallas-Fort Worth Metroplex $102,500.00-$137,500.00 14 hours ago

Meta Senior Experiential Program Manager

Dallas-Fort Worth Metroplex $50.00-$50.00 10 hours ago

National Business Development Representative - Electrical Contractors (HOFFMAN)

Medical Science Liaison (MSL) / Senior Medical Science Liaison (Sr. MSL), Oncology - Texas

Fort Worth, TX $144,300.00-$189,400.00 2 weeks ago

Fort Worth, TX $90,000.00-$140,000.00 2 months ago

Fort Worth, TX $55,000.00-$65,000.00 2 weeks ago

Fort Worth, TX $90,000.00-$140,000.00 1 month ago

Grand Prairie, TX $50,000.00-$100,000.00 1 week ago

Dallas-Fort Worth Metroplex $50,000.00-$60,000.00 1 month ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.