Marketing Analytics Intern

CNH Industrial Group; Racine (WI); On-site; USD 28,000 - 39,000; Part time

Job summary

CNH Industrial Group in Racine, Wisconsin, offers a Channel Marketing & Business Analytics internship/co-op on-site. You will support marketing campaigns, merchandising, content development, and data-driven insights to improve customer engagement and dealer performance.

The role requires pursuing a bachelor’s degree with exposure to dashboards and data analysis. Summer interns work full-time for May–August, with housing support and networking opportunities.

Qualifications

• Must be pursuing a bachelor's degree (at a minimum).

Responsibilities

• Support the development, execution, and management of marketing campaigns across multiple channels.
• Assist with merchandising initiatives that enhance product visibility and dealer performance.
• Coordinate the creation and maintenance of marketing materials and advertising assets.
• Support content development for blogs, websites, emails, and other digital channels.
• Collaborate with internal stakeholders and dealer partners to ensure alignment with brand standards.
• Monitor campaign performance and provide recommendations for optimization.

Education

Pursuing bachelor’s degree

Job description

Job Location: Racine - Wisconsin - United States

Category: Sales and Marketing

Job Type: Intern or Co Op

Working Mode: Fully On-Site

About Us

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

Intern Program Overview

We are committed to building a strong talent pipeline by investing in early career professionals. Our internship and co-op programs provide mentorship, training, hands‑on experience, and growth opportunities that empower students to explore their career paths with confidence. Through competitive wages, networking events, social and volunteer activities, professional development workshops, and housing support, we strive to deliver one of the best internship experiences—designed to develop and inspire the talent of tomorrow. Summer interns work full‑time (40 hours per week) from May through August. Candidates must be currently enrolled college students actively pursuing a degree to participate in the internship program.

Job Purpose

The Channel Marketing & Business Analytics Specialist supports the day‑to‑day activities of the marketing team while providing data‑driven insights that enhance business performance, customer engagement, and dealer network effectiveness. This role serves as a key partner in developing and executing marketing initiatives, merchandising strategies, and multi‑channel campaigns while leveraging data analysis to identify trends, opportunities, and risks within the business. The position collaborates cross‑functionally to deliver actionable recommendations that strengthen brand loyalty, improve decision‑making, and drive business growth.

Key Responsibilities

• Support the development, execution, and management of marketing campaigns across multiple channels.
• Assist with merchandising initiatives that enhance product visibility, customer engagement, and dealer performance.
• Coordinate the creation and maintenance of marketing materials, sales collateral, promotional content, and advertising assets.
• Support content development for blogs, websites, email marketing campaigns, and other digital communication channels.
• Collaborate with internal stakeholders and dealer partners to ensure marketing programs align with business objectives and brand standards.
• Monitor campaign performance and provide recommendations for optimization and continuous improvement.
• Assist in planning and executing initiatives that strengthen customer engagement and brand loyalty.
• Collect, process, validate, and analyze large datasets to identify business trends, opportunities, risks, and performance drivers.
• Translate complex data into clear, actionable insights that support strategic and operational decision-making.
• Develop and maintain dashboards, reports, and data visualizations to effectively communicate findings to stakeholders.
• Track and measure key marketing, sales, and business performance metrics.
• Conduct analyses to evaluate campaign effectiveness, customer engagement, and return on marketing investments.
• Identify areas for process improvement and recommend data‑driven solutions to support business growth and operational efficiency.
• Ensure data accuracy, integrity, and consistency across reporting platforms and systems.

Experience Required

Must be pursuing a bachelor's degree (at a minimum).

Pay Transparency

The annual salary for this role is USD $20.34 - plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)

For roles open across multiple locations, the salary range indicated refers to the primary location. If a different location is considered, the applicable salary range will be communicated to candidates prior to the first interview.

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:

• Savings & Retirement benefits
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs
• Charitable contribution matching and Volunteer Time Off

Join us at the forefront of precision technology, driverless solutions, electrification, and alternative fuels. Be part of a team that makes a difference with their innovative thinking and inspired creativity.

Sales Attachments

Morigny Champigny, FR

Zonal Retail Manager

Bhopal, IN

CNH Industrial (NYSE: CNH) is a world‑class equipment, technology and services company. The Company operates commercially through its brand portfolio which includes Case IH, New Holland, CASE and New Holland Construction Equipment.