Marketing Analytics & Insights Lead

Becton Dickinson; United States; On-site; USD 65,000 - 90,000; Full time

Job summary

Becton Dickinson (BD) is seeking a Marketing Analyst to support the Footprint product family in the US region, delivering business insights and analytics to enable strategic objectives. You will participate in go-to-market planning, ASR, budgeting, and recurring reporting while collaborating across marketing, operations, and sales teams.

This role focuses on building dashboards and reports, forecasting, and supporting new product launches with analytics.

Qualifications

• Bachelor's degree required; preference for a major in a technical field, finance/accounting, or business/marketing.
• 3-5 years of experience in an analytical role supporting commercial operations (marketing and sales), ideally in a downstream capacity preferred.
• Strong technical/analytical toolkit: advanced Excel (formulas, pivot tables, macros, charts), PowerPoint, and experience with Access, Power BI, or SAP BI/BW for reporting.
• Strong quantitative reasoning and business acumen required
• Demonstrated ability to build relationships and influence across customers, business partners, sales, and operations teams in support of managing a product portfolio required
• Strong presentation, communication, and organizational skills required
• Comfort operating in ambiguity; experience supporting an integration, new product launch, or fast-changing portfolio is a plus.

Responsibilities

• Build and manage effective relationships across marketing, operations, and the commercial organization to drive operational efficiency - reporting on relevant KPIs and gathering data in support of key strategic priorities.
• Own financial forecasting, customer order tracking, and monthly sales reconciliation analysis.
• Support demand forecasting and revenue projections, including Annual Strategic Review (ASR), annual budgeting, quarterly projections, and monthly sales performance analysis.
• Support analytical needs for new product launches, adoption modeling, and account profiling for sales targeting.
• Deliver actionable insights on customer needs, sales enablers, and customer operations improvements that support sustainable growth.
• Assess the effectiveness of marketing programs, including marketing automation and sales funnel/salesforce effectiveness, and measure customer promotion performance.
• Develop and maintain dashboards and recurring business reporting, plus ad-hoc analysis for marketing, sales, and key business partners - delivered in accurate, timely, and where possible automated formats.
• Support supply chain reporting and inventory tracking as it relates to product availability and demand planning.
• Ability to work cross-functionally with leaders and business partners, presenting insights and recommendations in a clear, actionable manner.
• Ability to travel up to 20% of the time.

Skills

Advanced Excel

PowerPoint

Power BI

Access

Analytical thinking

Stakeholder management

Presentation skills

Education

Bachelor's degree in business/marketing/finance/technical field

Tools

Access

Power BI

SAP BI/BW

Job description

Becton Dickinson (BD) is seeking a Marketing Analyst to support the Footprint product family in the US region, delivering business insights and analytics to enable strategic objectives. You will participate in go-to-market planning, ASR, budgeting, and recurring reporting while collaborating across marketing, operations, and sales teams.

This role focuses on building dashboards and reports, forecasting, and supporting new product launches with analytics.