Marketing Analytics & Growth Manager

Alexandria Industries; Alexandria (MN); On-site; USD 60,000 - 89,000; Full time

Benefits offered by this job

Health Insurance

401(k) Matching

Paid Holidays

PTO

Job summary

Alexandria Industries is seeking an experienced Marketing professional to lead marketing initiatives, optimize campaigns, and support growth through lead generation and brand communications.

You will analyze performance metrics, manage content and multimedia, and collaborate with senior leadership to align with company goals. This on-site Minnesota role requires strategic thinking and cross-functional teamwork.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications or related field.
• 4+ years of progressive marketing-related experience.
• B2B manufacturing experience preferred.

Responsibilities

• Ensure safety and promote a safety culture.
• Lead generation strategies to support growth.
• Analyze campaign performance, website traffic and engagement metrics.
• Support senior leadership and cross-functional teams.
• Develop and execute marketing campaigns and content creation.
• Coordinate communications and multimedia as needed.
• Lead events and trade show participation when held.
• Review data to drive continuous improvement.

Skills

Public relations skills

Communication skills

Organizational skills

Leadership / servant leadership

Time management

Team collaboration

Analytical thinking

Education

Bachelor's degree in Marketing, Communications or related field

Tools

Canva

Adobe Creative Suite

Illustrator

Photoshop

Premiere Pro

InDesign

Job description

Pay or shift range: $60,000 USD to $88,734 USD

The anticipated pay range for this position is budgeted. The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills, relevant experience, business needs, and geographic location.

Description

ESSENTIAL DUTIES AND RESPONSIBILITIES:

The following description of work to be performed by this individual is not intended to be all-inclusive. Rather, it focuses on the major tasks that must be accomplished.

• Ensure that safety is always the number one priority at Alexandria Industries; promote and support a safe work environment and safety oriented culture by following all safety programs and guidelines
• Exhibit active leadership in order to model and support the company’s values, vision and strategies
• Analyze campaign performance, lead generation effectiveness, website traffic, and customer engagement metrics.
• Provide support to Senior Leadership, Director of Business development and commercial department team members:
• Economic issues, Market trends and customer behavior related to our business
• Develop and execute lead generation strategies to support profitable sales growth
• Present research tables, trends, graphs, forecasts on markets and the economy
• Evaluate various economic policies and regulations that impact our business opportunities
• Owns website performance, user experience, SEO, and content
• Ensure accurate tracking of leads, campaign performance and customer interactions
• Manage all internal and external communications efforts (social media, digital signage)
• Seek, assist and support the development of opportunities to build a positive corporate reputation; corporate stewardship, community involvement efforts, social responsibility initiatives, etc.
• Partner with Sales to improve lead quality and lead-to-customer
• Develop innovative marketing campaign ideas and support them from implementation to completion
• Create and/or coordinate the production of multimedia and use where valuable (videos, photography)
• Lead the planning and execution of the customer leadership events when/if held
• Identify and monitor competitors and understand their core competencies
• Coordinate/Attend trade show events to help pitch Alexandria Industries to key prospects
• Review and analyze department data and trends to make continuous improvement recommendations
• Prepare and share marketing information with board of directors and executives as requested
• Develop and produce company literature; collateral, press releases, letters, prospect and customer correspondence, customer success stories, bylines, white papers, articles, fact sheets, backgrounds, executive biographies, etc.
• Create communication pieces as needed (customer/employee newsletters, postings, )
• Guide and support customer satisfaction surveys through analysis and strategy
• Identify and implement methods for reducing costs and expenses in the department
• Respond to emergency situations during and after standard hours to resolve issues that may arise
• Develop and implement department goals and key measures that align with the mission, vision and values of the organization

OTHER JOB DUTIES (Not considered essential to the job)

Perform all other related assignments (including special projects) as required in a professional and cooperative manner.

Work with the Director of Business Development to manage the department’s expense budget and monitor to budget.

MINIMUM QUALIFICATIONS

Education:

• Bachelors degree in Marketing, Communications, Public or Media Relations Experience:
• 4+ years of progressive marketing related experience
• B2B manufacturing experience

Other required Knowledge, Skills, and Abilities:

• Strong formatting and editing skills (Canva and Adobe Creative Suite: Illustrator, Photoshop, Premiere Pro, InDesign, Acrobat Pro)
• Exceptional public relations skills
• Self-directed, able to take initiative and exercise independent judgment
• Ability to create, foster and grow business relationships with leadership and team members
• Must be a highly organized and self-motivated individual able to handle multiple tasks and meet deadlines in a fast-paced environment
• Willingness and ability to develop a working knowledge of Alexandria Industries’ business and facilities in support of the Company goals and initiatives
• Ability to support business units with numerous high priorities in multiple locations
• Excellent oral and written communication skills
• Strong attention to detail
• Credible, with excellent business acumen and high level analysis skills
• Strong team focus with the ability to work effectively in a professional and team environment
• Ability to provide strong servant leadership to support team members
• Ability to take part in continuous education and training
• Ability to interact at a high level with all levels of the organization
• Ability to maintain professionalism and composure in every situation
• Ability to travel to marketing related events as needed

BENEFITS

• A.I. Family Health & Wellness Clinic - Free to all employees
• Group Health Insurance
• Vision Insurance
• 401(k) Retirement Savings Plan
• 401(k) Company Match
• Flexible Spending Account (FSA)
• Basic Life Insurance
• Short Term & Long Term Disability Insurance
• Voluntary Accident, Hospital & Critical Illness Insurance
• Paid Holidays
• Paid Time Off (PTO)
• Paid Volunteer Hours (8hrs. per year)
• Company Provided Work Uniforms
• Tuition Reimbursement
• Employee Assistance Program (EAP)
• PPE Reimbursement

The anticipated pay range for this position is $75,000 - $105,000 annually. The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills, relevant experience, business needs, and geographic location.

Preferred

Bachelors or better in Marketing or related field.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.