Marketing Analytics & Digital Platform Lead

PIPESTONE; Marshall (MN); On-site; USD 33,000 - 39,000; Full time

Benefits offered by this job

Health insurance

Dental, Vision, Life & Disability

Retirement Plan

Paid Time Off & Paid Holidays

Job summary

PIPESTONE is seeking a Marketing Analytics & Digital Platform Specialist to turn data into strategic insights and optimize our digital platforms. The role is based in Pipestone, MN or Brandon, SD, and focuses on building dashboards, analyzing marketing and website data, and supporting CRM and email marketing tools.

The ideal candidate holds a Bachelor's degree in Business Analytics or related field, with strong Excel and Power BI skills and a talent for translating data into actionable business

Qualifications

• Bachelor's degree in Business Analytics, Information Systems, Marketing, Communications, or related field.
• Experience with CRM platforms, reporting, and data management.
• Strong skills in Excel, Power BI, and business intelligence tools.
• Ability to translate complex data into clear, actionable recommendations.
• Strong organizational skills and attention to detail.
• Experience managing multiple projects and priorities.

Responsibilities

• Develop and maintain dashboards, reports, and analytics summaries for leadership and business teams.
• Analyze customer, employee, website, and communication performance data.
• Manage ongoing data audits to ensure accuracy and data quality.
• Create impactful visualizations using Power BI, Excel, and other reporting tools.
• Oversee employee and customer surveys, delivering actionable insights and recommendations.
• Maintain website content, user access, and digital platform performance.
• Collaborate across departments to improve reporting efficiency and user experience.
• Support CRM, email marketing platforms, and digital communication systems.

Skills

Power BI

Excel

Business analytics

CRM platforms

Data visualization

Education

Bachelor's degree in Business Analytics or related field

Tools

BI reporting tools

Job description

PIPESTONE is seeking a Marketing Analytics & Digital Platform Specialist to turn data into strategic insights and optimize our digital platforms. The role is based in Pipestone, MN or Brandon, SD, and focuses on building dashboards, analyzing marketing and website data, and supporting CRM and email marketing tools.

The ideal candidate holds a Bachelor's degree in Business Analytics or related field, with strong Excel and Power BI skills and a talent for translating data into actionable business