Marketing Analyst, Subscription Growth

Doist; State College (Centre County); Hybrid; USD 65,000 - 110,000; Full time

Job summary

AccuWeather is seeking a Marketing Analyst, Subscription Growth to support ASO and subscription funnel analytics across iOS and Google Play. The role partners with Product, Development, Creative Services, and Analytics to improve app store visibility, conversion, and the acquisition-to-retention funnel for Premium+ subscriptions.

The ideal candidate brings hands-on ASO experience, can demonstrate organic growth, and is comfortable with mobile app metrics and data-driven recommendations.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 2–4 years of experience in growth marketing, subscription marketing, app marketing, or marketing analytics.
• Working knowledge of App Store Connect and Google Play Console; familiarity with ASO tools such as Sensor Tower, Mobile Action, AppTweak, AppFollow, App Annie.
• Comfort with mobile app and subscription funnel metrics (installs, conversions/upgrades, DAU/MAU, churn, ARPU).
• Brand guidelines applied to marketing communications.
• Proficiency with Excel/Sheets and data visualization tools (Tableau, Looker, Data Studio).
• Strong analytical and communication skills; translate performance data for non-technical stakeholders.
• Highly collaborative across Marketing, Product, Development, and Analytics teams.
• Experience at app-centric/weather company or subscription-based mobile products (preferred).
• Exposure to MDAs such as AppsFlyer or Adjust (plus).

Responsibilities

• Own day-to-day ASO across iOS and Google Play including keyword research and metadata optimization.
• Monitor app store rankings and category performance using ASO tools.
• Test and refine store listing assets through structured A/B testing.
• Track acquisition-to-retention funnel metrics and surface actionable insights.
• Support search and discovery performance across owned channels.
• Build dashboards on ASO, campaigns, and subscription funnel performance for leadership.
• Collaborate with Product and Development to align ASO with product roadmap.
• Collaborate with Marketing to align ASO with seasonal campaigns.
• Partner with Analytics on data requests and validation.
• Support campaign performance analysis for major initiatives (seasonal/acquisition).
• Quantify organic lift vs paid contributions; monitor competitor store presence.
• Support evaluation for in-app engagement/messaging platforms.
• Explore and evaluate AI-powered tools to improve reporting workflows.
• Performs other duties as assigned.

Skills

ASO experience

Analytics

Data visualization

Excel/Sheets

Communication

Education

Bachelor's degree in Marketing/Business/Analytics

Tools

App Store Connect

Google Play Console

Sensor Tower

Mobile Action

AppTweak

AppFollow

App Annie

Job description

AccuWeather is expanding its Marketing team and looking a Marketing Analyst, Subscription Growth to join the growing team. The Marketing Analyst, Subscription Growth supports AccuWeather's subscription growth strategy across App Store Optimization (ASO), search and discovery, and user journey analytics. This role partners closely with Product, Development, Creative Services, and the Analytics team to improve app store visibility, conversion, and the acquisition-to-retention funnel for AccuWeather's Premium+ subscription products. The ideal candidate brings hands‑on ASO experience, can demonstrate organic growth, is comfortable with mobile app and subscription funnel metrics, and has the analytical fluency to translate performance data into clear, actionable recommendations, without duplicating the deep, statistical work owned by the core Analytics team.

KEY RESPONSIBILITIES

• Own day-to-day App Store Optimization (ASO) execution across the iOS App Store and Google Play, including keyword research, metadata, and listing optimizations.
• Monitor app store rankings, category performance, and keyword rank tracking using tools such as Sensor Tower, Mobile Action, AppTweak , or AppFollow.
• Partner with Creative Services to test and refine app screenshots, preview videos, IAE, and store listing copy through structured A/B testing (e.g., Google Play Console Experiments, Apple Product Page Optimization).
• Track and analyze the acquisition-to-retention user journey (install → activation → engagement → subscription conversion → upgrade), surfacing insights and flagging drop‑off points for the teams to investigate further.
• Support search and discovery performance across owned channels, including organic search visibility and in‑app discovery pathways for Premium+ features.
• Build and maintain recurring reporting dashboards on ASO, campaign, and subscription funnel performance for marketing leadership and cross‑functional stakeholders.
• Collaborate with Product and Development to align organic app store presence and discovery experiences with the product roadmap and release cycles.
• Collaborate with Marketing team members to align ASO activities with other seasonal and scheduled promotional activities in support of subscription growth.
• Partner with the Analytics team on data requests and validation, serving as marketing’s day‑to‑day analytical point of contact.
• Support campaign performance analysis for major marketing initiatives (e.g., seasonal and acquisition campaigns), identifying trends across App Store visits, redemptions, conversion, and install‑campaign metrics (e.g., CPI, CPO) where relevant.
• Quantify and report the organic lift driven by ASO relative to cross‑functional efforts, helping distinguish organic vs. paid contribution to installs and conversion when relevant.
• Monitor competitor app store presence, ratings, and reviews (e.g., using SimilarWeb), flagging trends and opportunities for the broader team.
• Support evaluation and reporting for in‑app engagement and messaging platforms (e.g., Airship, Piano, Braze and similar vendors).
• Explore and evaluate AI‑powered tools to improve reporting efficiency, keyword research, and creative testing workflows.
• Performs other duties as assigned.

QUALIFICATIONS

• Bachelor’s degree in Marketing , Business, Analytics, or a related field.
• 2–4 years of experience in growth marketing, subscription marketing, app marketing (ideally including self‑on ASO work), or marketing analytics.
• Working knowledge of App Store Connect and Google Play Console, and familiarity with ASO tools (e.g., Sensor Tower, Mobile Action, AppTweak , AppFollow , App Annie).
• Comfort working with mobile app and subscription funnel metrics (installs, conversions/upgrades, DAU/MAU, churn, ARPU).
• Working appreciation and application of brand guidelines into marketing communications.
• Proficiency with Excel/Sheets and data visualization tools (e.g., Tableau, Looker, Data Studio).
• Strong analytical and communication skills, with the ability to translate performance data into clear, actionable recommendations for non‑technical stakeholders.
• Highly collaborative, with experience working across Marketing, Product, Development, and Analytics teams.
• Comfortable managing multiple ongoing workstreams and reporting cadences.

Preferred Qualifications

• Experience at an app‑centric, media or weather company, agency, or with subscription‑based mobile products.
• Familiarity with the iOS and Google Play subscription and in‑app purchase ecosystems.
• Exposure to in‑app engagement/messaging platforms (e.g., Airship, Braze, or similar CDP/ESP tools).
• Exposure to and integration of Claude into productivity enhancements.
• Familiarity with Mobile Measurement Partners (MMPs) such as AppsFlyer or Adjust is a plus.

About AccuWeather

AccuWeather, recognized and documented as the most accurate and most used source of weather forecasts and warnings in the world, has saved over 12,000 lives, prevented injury to over 100,000 people, and saved companies tens of billions of dollars through better planning and decision‑making.

Billions of people around the world rely on AccuWeather’s proven Superior Accuracy™ across our consumer digital platforms. AccuWeather.com is the #1 weather destination and one of the top 100 most‑visited websites in the world, and our award‑winning AccuWeather app delivers detailed real‑time forecasts to millions of smartphones.

AccuWeather forecasts also appear on digital signage, in 700 newspapers, are heard on over 400 radio stations, and viewed on 100 television stations. The AccuWeather Network and AccuWeather NOW® reach an audience of over 125 million on cable and streaming platforms including DirecTV, Charter Communications - Spectrum, Verizon, Philo, Frndly TV, Comcast’s Xfinity X1 and Xfinity Stream, Roku, Xumo, Rockbot, LG, and Amazon Freevee.

AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally.

Dr. Joel Myers, Founder and Executive Chairman, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.” Myers, a leading creative thinker and visionary, has been called “the most accurate man in weather” by The New York Times and has been recognized as one of the top entrepreneurs in American history by Entrepreneur’s Encyclopedia of Entrepreneurs.

Commitment to Diversity & Inclusion

AccuWeather is proud to be an Equal Opportunity/Affirmative Action Employer. We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

AccuWeather is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e‑mail to [e-mail] and let us know the nature of your request and your contact information.