Marketing Analyst (Segmentation & Coordination)

Motion Recruitment; United States; Remote; Full time

Job summary

A leading company in marketing solutions is searching for a data-driven Marketing Analyst to bolster their Laboratory Solutions marketing team. The role will involve analyzing customer behavior, enhancing segmentation, and driving targeted campaigns. Ideal candidates will possess extensive experience in marketing analytics within Pharma, Bio-Tech, or Government sectors, and should be well-versed in tools like Power BI and Tableau.

Benefits

Medical insurance

Vision insurance

401(k)

Qualifications

• 6 years of experience in customer segmentation and campaign targeting.
• Experience in marketing analytics and insights.
• Strategic marketing expertise from an E-Commerce environment.

Responsibilities

• Analyze customer behavior and provide actionable segments.
• Align audience segmentation with marketing campaigns.
• Build dashboards for reporting campaign performance.

Skills

Customer Segmentation

Data Analysis

Campaign Targeting

Stakeholder Collaboration

Data Visualization

Education

Bachelor’s Degree in Marketing or Life Sciences

Marketing Analytics Certification

Google Analytics Certification

Data Analytics Certification

Tools

Excel

Power BI

Tableau

Snowflake

CRM Tools

Job description

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This range is provided by Motion Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$70.00/hr - $75.00/hr

Hello,

We are looking for a Marketing Analyst (Segmentation & Coordination) from Pharma, Bio-Tech, education or Government sectors.

Remote Roles – Must be currently living in EST or CST or MST time zones

Pay Rate $75/hr on W2

Duration: 6+ months with possible extension or conversion to CTH

No C2C or H1B or 1099 or TN Visa or F1 (CPT or OPT) at this time.

If interested, please email your resume to [e-mail]

Role:

We’re looking for a data-driven Marketing Analyst to support our Laboratory Solutions marketing team. In this role, you’ll help us better understand our customers, build smart audience segments, and improve how we plan and run campaigns across multiple channels. You’ll work closely with marketing, eCommerce, and sales teams to turn insights into action and improve marketing performance.

What You’ll Do:

Analyze customer behavior and build data-driven customer segments to improve targeting.

Partner with teams to align segmentation with campaign planning.

Create customer profiles to support personalized messaging and content.

Identify overlaps or gaps in campaign schedules and suggest improvements.

Track and report campaign performance by segment.

Build dashboards and reports to share insights with marketing leaders.

Required:

6 years of experience in customer segmentation and campaign targeting.

Experience in marketing analytics and customer insights.

Experience in Strategic and Quantitative Marketing from E-Commerce environment (development and deployment)

Experience with data analytics – especially in Excel (pivot tables, VLOOKUP, formulas)

Experience with Power BI and Tableau for data visualization

Experience with Snowflake a plus!

Experience supporting campaign targeting, planning and performance tracking

Experience with CRM and marketing automation tools (like C4C, Adobe, Marketo or Salesforce).

Experience translating data into actionable insights for marketing/commercial teams and make clear recommendations for marketing teams.

Experience in life sciences, eCommerce, B2B and B2C marketing.

B2B and B2C campaign planning

Bachelor’s Degree in Marketing or Life Sciences

Certifications: Marketing Analytics or Data Analytics, Google Analytics, QlikView

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Design

• Industries

  Pharmaceutical Manufacturing

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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