Marketing Analyst: Demand Gen & Win-Back Expert

Public Service Institute; Bloomington (IN); On-site; USD 71,000 - 108,000; Full time

Benefits offered by this job

Mentorship

Benefits

Flexible schedule

Job summary

Public Service Institute in Bloomington is seeking a Marketing Analyst to craft demand generation strategies and translate customer insights into actionable campaigns. The role carries a $71,000–$108,000 salary range and promises mentorship, benefits, and flexibility as the team expands.

You will build LinkedIn Ads driven scoring, convert dashboards into practical sales storytelling, and design emails that actually get opened. Relocation to Bloomington, IN is welcomed for on-site collaboration.

Qualifications

• 7+ years in sales marketing cycles.
• Ability to manage competing priorities under tight deadlines.
• Willingness to relocate to Bloomington, IN and work on-site.

Responsibilities

• Stand up a LinkedIn Ads-driven scoring model the team believes.
• Translate dashboards into actionable stories for the sales floor.
• Stand up email sequences that get opened.
• Win back accounts a previous Marketing Analyst let slip.
• Report on attribution and channel ROI to inform the budget cycle.
• Turn churned logos into win-back targets with a plan.

Skills

Resilience

Collaborative mindset

Prioritization

Bloomington on-site

Customer insight

Job description

Public Service Institute in Bloomington is seeking a Marketing Analyst to craft demand generation strategies and translate customer insights into actionable campaigns. The role carries a $71,000–$108,000 salary range and promises mentorship, benefits, and flexibility as the team expands.

You will build LinkedIn Ads driven scoring, convert dashboards into practical sales storytelling, and design emails that actually get opened. Relocation to Bloomington, IN is welcomed for on-site collaboration.