Marketing Analyst

TaskVerse; United States; In loco; USD 65.000 - 90.000; Tempo pieno

Descrizione del lavoro

Christus Health is seeking a Marketing Analyst II to leverage data, technology, and storytelling to enhance marketing performance across campaigns and channels. The role partners with marketing teams, ministries, agencies, and partners to uncover opportunities that boost audience engagement and business results.

It is a full-time position with standard 40-hour weeks. The ideal candidate has strong experience in Google Analytics, tag management, CRM systems, and data visualization tools, with

Competenze

• Bachelor’s degree in math, statistics, marketing, business, or related field; 3+ years of Google Analytics experience.
• Experience with CRM platforms (Mercury/Healthgrades, Microsoft Dynamics 365) and data viz tools (Data Studio, Power BI, Tableau).

Mansioni

• Generate insights to improve marketing campaigns, website performance, CRM tactics, and related activities.
• Summarize results with concise data-driven narratives and present recommendations.
• Coordinate tracking and data quality with agencies and internal teams.
• Support local listing data, online reputation efforts, and cross-channel analytics.

Conoscenze

Google Analytics

Google Tag Manager

CRM platforms

Digital advertising

Data viz tools

Excel

Power BI

Tableau

PowerPoint

Word/Outlook

Written communication

Project management

Formazione

Bachelor's degree in mathematics, statistics, marketing, business, or related field

Strumenti

Google Data Studio

Microsoft Power BI

Tableau

Mercury/Healthgrades CRM

Microsoft Dynamics 365

Google Ads

Facebook Ads

Excel

PowerPoint

Word

Outlook

Descrizione del lavoro

About The Company

CHRISTUS Health is a mission-driven health organization committed to serving individuals and communities through compassionate, high-quality care. Marketing plays an important role in helping patients and families understand available services and connect with the care they need. Through coordinated campaigns and clear, useful information, CHRISTUS Health works to support the growth of its service lines and Ministries while advancing its broader mission.

About The Company

CHRISTUS Health is a mission-driven health organization committed to serving individuals and communities through compassionate, high-quality care. Marketing plays an important role in helping patients and families understand available services and connect with the care they need. Through coordinated campaigns and clear, useful information, CHRISTUS Health works to support the growth of its service lines and Ministries while advancing its broader mission.

About The Role

The Marketing Analyst II uses data, technology, and strong communication skills to improve marketing performance across CHRISTUS Health. This position supports integrated campaigns and initiatives by gathering and analyzing information from digital, operational, and marketing sources. The successful candidate combines technical expertise in digital marketing analytics with the ability to turn complex findings into straightforward stories and practical recommendations. Working with marketing teams, Ministry stakeholders, agencies, and partners, the analyst helps identify opportunities to improve audience engagement, campaign effectiveness, and business results. This is a full-time position with a schedule of five eight-hour workdays.

Qualifications

• A bachelor’s degree in mathematics, statistics, marketing, business, or a related field is required. Candidates should have at least three years of Google Analytics experience and at least three years of Google Tag Manager experience. Experience working with call centers and call analytics is also required, along with familiarity with CRM platforms such as Mercury/Healthgrades and Microsoft Dynamics 365.
• The role calls for knowledge of Google Ads, Facebook Ads, and other digital advertising platforms, as well as data visualization tools such as Google Data Studio, Microsoft Power BI, or Tableau. Candidates should demonstrate strong problem-solving skills, careful attention to detail, and the ability to perform accurate calculations. Superior Microsoft Excel skills are essential; proficiency with PowerPoint, Word, and Outlook is also expected. Strong writing, presentation, and project management abilities are important for communicating findings and coordinating work across teams. No license, registration, or certification is specified for this position.

Responsibilities

• Generate actionable insights to improve integrated marketing campaigns, email initiatives, website performance, CRM tactics, and other marketing activities. Plan and execute analyses of marketing and business data, bringing together information from multiple sources to support informed recommendations. Partner with marketing colleagues and Ministry stakeholders to understand objectives, develop meaningful analyses, and apply findings across channels.
• Summarize results in concise communications supported by relevant numerical evidence, and present recommendations to stakeholders at different levels. Interpret campaign performance from first customer contact through the conversion funnel, translating complex analysis into clear stories and persuasive recommendations. Maintain accurate marketing data sources as a trusted source of truth.
• Manage facility and employed-provider information used for local listings on Google, Facebook, and other consumer-facing search platforms. Analyze online reputation and help coordinate review processes and opportunities. Train call analytics machine-learning algorithms to identify successful patient referrals and support the flow of relevant information into marketing data systems.
• Implement standardized tracking parameters, coordinate tracking requests, and provide quality assurance to help ensure accurate data is captured in source platforms. Work with agencies and partners to confirm digital campaigns track appropriate goals and events aligned with CHRISTUS Health objectives. Coordinate with internal and external call centers to support consistent revenue tracking for online and offline marketing and business development initiatives.

Benefits

CHRISTUS Health offers the opportunity to contribute to work that supports patients, communities, and the organization’s mission. Eligible employees may have access to benefits and resources in accordance with company policies and the terms of the applicable plans. Specific benefits, eligibility requirements, and plan details are provided by CHRISTUS Health during the hiring process.

Equal Opportunity

CHRISTUS Health is committed to providing equal employment opportunities. Employment decisions are made in accordance with applicable laws and organizational policies. Qualified applicants are encouraged to apply, and candidates who need an accommodation during the application or hiring process may contact CHRISTUS Health to request assistance.