Marketing Analyst

Hirenza; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A multi-brand educational organization is seeking a temporary Performance Marketing Analyst to optimize paid search campaigns. Candidates should have a bachelor's degree and 1-2 years of digital marketing experience. This remote position offers the potential for extension or permanent placement based on performance.

Benefits

Flexible remote work environment

Valuable experience in digital marketing

Qualifications

• 1-2 years of experience in digital marketing or analytics.
• Familiarity with managing digital advertising campaigns.
• Proactive learning attitude and adaptability to digital trends.

Responsibilities

• Develop, launch, and optimize paid search campaigns.
• Monitor campaign performance metrics.
• Analyze data to refine campaigns for profitability.
• Conduct industry research on digital advertising trends.

Skills

Digital marketing

Data analysis

Communication skills

Keyword research

Analytical skills

Education

Bachelor’s degree in Marketing, Business, or Economics

Tools

Google Ads

Microsoft Ads

Google Analytics

Microsoft Excel

Google Sheets

Job description

About The Company

About The Company Spring Education Group is a multi-brand education network comprising over 220 private school institutions that serve students from infancy through high school. Renowned for its commitment to academic excellence and innovative curricula, the organization brings together some of the nation's most distinguished private school programs. Our mission is to foster a nurturing environment that balances rigorous learning with engaging activities, ensuring holistic development for every student. We are dedicated to creating a community where educators, students, and families collaborate to achieve educational success. At Spring Education Group, we prioritize care—physically, emotionally, socially, and intellectually—both inside and outside the classroom, emphasizing a culture of inclusivity, support, and continuous growth.

About The Role

Position overview The Performance Marketing Analyst (Junior) executes and optimizes paid search campaigns across platforms such as Google and Microsoft Bing. The primary focus is to target prospective students and their families actively searching for private or online schools, with an emphasis on maximizing return on investment and ensuring campaign profitability. This role works closely with senior team members and marketing teams from various divisions to support the digital presence and drive enrollment inquiries. This is a remote, temporary (three months) salaried position, with potential extension or transition to a permanent role based on performance and organizational needs. Preference is given to candidates based in or able to align with Pacific Time (PST).

Qualifications

Required Applicants should possess a bachelor’s degree in Marketing, Business, Economics, or related fields. Preferably, candidates will have 1-2 years of experience in digital marketing, performance marketing, or analytics, with familiarity in managing digital advertising campaigns and data analysis tools. Experience with platforms such as Google Ads, Microsoft Ads, and Google Analytics is highly desirable. Strong analytical skills, a proactive learning attitude, and the ability to adapt quickly to changing digital trends are essential. Candidates must demonstrate excellent verbal and written communication skills, and proficiency in tools like Microsoft Excel or Google Sheets for data reporting and analysis.

Responsibilities

• Collaborate with Performance Marketing Analysts to develop, launch, and optimize paid search campaigns on Google and Bing search networks.
• Monitor campaign performance metrics including spend, impressions, clicks, click-through rates, inquiries, cost per inquiry, and inquiry-to-enrollment ratios.
• Work with senior team members to analyze data and refine campaigns to reduce costs per inquiry and per enrollment, ensuring profitability and ROI targets.
• Conduct industry research on digital advertising trends and share insights with marketing and communication teams to inform strategy.
• Perform keyword research and analysis to identify high-potential search terms and optimize ad relevance.
• Stay updated on Google trends, product features, and new advertising opportunities to enhance campaign effectiveness.
• Maintain account health by collaborating with platform support teams and implementing best practices for campaign management.
• Analyze auction insights, competitor strategies, and market offerings to craft compelling ad content that highlights each brand’s unique value propositions.

Benefits

Note This is a temporary role offering valuable experience within a dynamic, multi-brand educational organization. The position provides the opportunity to develop expertise in digital marketing and campaign optimization and to gain exposure to education sector marketing strategies, data analytics, and digital advertising platforms. The organization supports a flexible remote work environment and a pathway for potential extension or permanent employment based on performance.

Equal Opportunity

Equal Opportunity Spring Education Group, including its affiliates such as SEG Inc., is an Equal Opportunity Employer. We are committed to fostering an inclusive environment where all individuals have equal access to employment opportunities regardless of race, color, religion, sex (including pregnancy and related conditions), sexual orientation, gender identity, gender expression, marital or familial status, age, national origin, disability, genetic information, military or veteran status, or any other protected characteristic under applicable law. We strictly prohibit any form of unlawful discrimination or harassment and promote a workplace culture rooted in respect, diversity, and fairness. All qualified applicants will receive consideration for employment without regard to these protected attributes.