Marketing Analyst

Calculated Hire; Town of Texas (WI); Remote; USD 90,000 - 110,000; Part time

Job summary

A leading company is looking for a Paid Search & Analytics Specialist to optimize B2B marketing analytics and drive improvements across digital platforms. This contract position suits someone data-driven and passionate about enhancing marketing strategies through effective analytics and campaign performance insights.

Benefits

Medical insurance

Vision insurance

Qualifications

• Proven experience in paid search marketing.
• Strong analytics background.
• Excellent written communication skills.

Responsibilities

• Lead and optimize analytics behind paid search campaigns.
• Analyze campaign performance and make data-driven optimizations.
• Create and deliver simple, actionable reporting outputs.

Skills

Paid Search Marketing

Analytics

A/B Testing

Communication

Tools

Google Ads

Excel

SQL

Adobe Ad Cloud

Adobe Analytics

Job description

Get AI-powered advice on this job and more exclusive features.

Remote – Seattle, WA or Austin, TX Preferred

3 Month Contract

$45+/Hour

DESCRIPTION

Our Client is looking for a leader to drive marketing analytics and optimization for their B2B world-wide. As a part of the Digital Marketing team, this role is developing and optimizing customer journey for the growth of our Client’s digital platforms worldwide.

We’re seeking a data-driven and detail-oriented Paid Search & Analytics Specialist to join our team on a contract basis, with the potential to convert to a full-time role. This position is ideal for someone who thrives in a fast-paced environment, enjoys diving into campaign performance, and is passionate about optimizing digital marketing strategies. Key metrics will be revenue generated by usage, engagement, and create scalable processes for existing customers and seasonal ad events.

Key Responsibilities

• Lead and optimize analytics behind paid search keyword and demand generation campaigns
• Execute event-based campaigns, implement approved messaging, and ensure performance goals are met
• Manage and update current customer campaigns with performance insights
• Analyze campaign performance and make data-driven optimizations to meet KPIs
• Monitor and report on bidding strategies and campaign lift across multiple markets
• Collaborate on the rollout of new bidding structures and influence future planning
• Update and maintain dashboards using SQL queries and Excel
• Teach team members how to run queries and integrate data into weekly reports
• Create and deliver clear, actionable reporting outputs
• Work cross-functionally to share insights and campaign updates
• Write performance summaries and contribute to strategic planning

Required Skills & Experience

• Proven experience in paid search marketing, especially with Google Ads
• Strong analytics background with the ability to interpret and act on data
• Proficiency in Excel and familiarity with SQL (queries provided, but ability to write/edit is a plus)
• Experience with A/B testing and campaign optimization
• Excellent written communication skills for reporting and documentation

Preferred Qualifications

• Experience with Adobe Ad Cloud and Adobe Analytics
• Familiarity with event-based marketing campaigns
• Bonus: Proficiency in Spanish

ABOUT EIGHT ELEVEN:

Eight Eleven Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, national origin, age, sex, citizenship, disability, genetic information, gender, sexual orientation, gender identity, marital status, amnesty or status as a covered veteran in accordance with applicable federal, state, and local laws.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Analyst

• Industries

  Retail Office Equipment and Online and Mail Order Retail

Referrals increase your chances of interviewing at Calculated Hire by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

Get notified about new Marketing Analyst jobs in Texas, United States.

Dallas, TX $50,000.00-$70,000.00 1 month ago

Marketing Operations Manager - Workfront

Texas, United States $90,300.00-$120,800.00 2 weeks ago

Market Planning Specialist(Southeastern or Western US Remote Eligible)

Associate Product Marketing Manager, Hybrid Platform

Senior Product Marketing Manager, Enterprise

Austin, TX $135,600.00-$200,900.00 1 week ago

Field Marketing - Associate Manager / Manager

Austin, TX $60,000.00-$100,000.00 1 day ago

Texas, United States $86,000.00-$154,700.00 6 days ago

Business Analyst with Policy Center- 100% Remote

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.