Marketing Analyst

Midco; Sioux Falls (SD); Hybrid; USD 60,000 - 75,000; Full time

Benefits offered by this job

Free internet

401(k) match

Disability insurance

HSA contributions

Wellbeing programs

Job summary

Midco is seeking a Marketing Analyst to deliver accurate marketing reporting and analysis, leveraging data sets, dashboards, and reporting tools to inform day-to-day decisions. This hybrid role requires collaboration with Marketing, Sales, and other teams to provide reliable data and support analytics requests.

The role focuses on building Power BI dashboards, driving data-driven decisions, and communicating insights to both technical and non-technical audiences.

Qualifications

• Bachelor’s degree in marketing, business analytics or data science or closely related or equivalent combination of education, training or experience required.
• Minimum of 3 years analytics or related relevant experience.
• SQL and Excel proficient
• Experience in creating and maintaining dashboards in Power BI or similar data visualization tools.

Responsibilities

• Develop and maintain marketing campaign performance reporting (e.g. direct mail, digital, web, leads), ensuring accurate, timely visibility into marketing results.
• Execute recurring and ad hoc analysis to support marketing initiatives, enabling teams to monitor performance and make informed data-driven decisions.
• Build, maintain, and optimize dashboards in Power BI to provide stakeholders with consistent, reliable access to key performance metrics.
• Act as a reliable analytics resource for internal stakeholders, supporting day-to-day data needs and helping teams leverage available tools and reporting.

Skills

SQL

Excel

Power BI

Data visualization

Education

Bachelor's degree in marketing, business analytics or data science

Tools

Power BI

ServiceNow

Job description

Job Description

Job Summary:

As a Marketing Analyst, you’ll support the delivery of accurate and timely marketing reporting and analysis to inform day-to-day decisions at Midco. This role focuses on evaluating Midco’s performance by leveraging data sets, dashboards, and reporting tools, ensuring stakeholders have clear visibility into results. You’ll collaborate closely with Marketing, Sales, and other key teams to deliver reliable data, support analytics requests, and enable consistent, data-informed decision making.

This is a hybrid position working a minimum of 1 day per week from our Sioux Falls or Edina office with the option to work-from-home the remaining days.

Responsibilities:

• Develop and maintain marketing campaign performance reporting (e.g. direct mail, digital, web, leads), ensuring accurate, timely visibility into marketing results.
• Execute recurring and ad hoc analysis to support marketing initiatives, enabling teams to monitor performance and make informed data-driven decisions.
• Build, maintain, and optimize dashboards in Power BI to provide stakeholders with consistent, reliable access to key performance metrics.
• Act as a reliable analytics resource for internal stakeholders, supporting day-to-day data needs and helping teams leverage available tools and reporting.
• Demonstrate strong presentation and communication skills, effectively conveying insights and recommendations to both technical and non-technical audiences.
• Collaborate with Marketing, Sales and other external stakeholders to answer business questions with clear analysis and recommendations.
• Demonstrate strong organization and prioritization skills, effectively managing multiple requests and deadlines.
• Demonstrate integrity, professionalism, ethical judgment, and accountability in all responsibilities.
• Follow and model Midco’s mission, vision, values, ethos, and Leadership Success Drivers, and inspire others to do the same.
• Ensure customer privacy by adhering to Midco’s privacy guidelines while actively following Midco policies and procedures.
• Maintain reliable and predictable attendance as required by the position.
• Perform other duties as assigned.

Note: Management reserves the right to assign or reassign functions and responsibilities to this job description at any time.

Required Qualifications:

• Bachelor’s degree in marketing, business analytics or data science or closely related or equivalent combination of education, training or experience required. Master's degree in the above-mentioned fields is also acceptable.
• Minimum of 3 years analytics or related relevant experience.
• SQL and Excel proficient
• Experience in creating and maintaining dashboards in Power BI or similar data visualization tools.

Preferred Qualifications:

• Possess a working knowledge and understanding of project management tools such as ServiceNow; to effectively manage resources, track projects and tasks, report on progress and assist others in learning best practices.

The hiring range for this position is $60,000-$75,000. The actual base salary offered will be determined based on multiple factors including internal equity, location, and the individual’s job-related knowledge, skills and experience. In addition to the base salary, this position is eligible for an annual bonus based on company and/or individual performance.

• The noise level in the work environment is moderate.
• May be required to work in excess of 40 hours per week and other than normal business hours, such as holidays, evenings and weekends as business demands.
• Heavy keyboard/mouse usage required with repetitive movements.

Physical Demands:

• May occasionally be required to reach with hands and arms, stoop, kneel, or crouch.
• Frequent use of hands and fingers for typing, writing, and operating standard office equipment (keyboard, mouse, phone, etc.).
• Ability to read detailed information on screens, dashboards, and printed materials; may require prolonged screen time.

Mental Demands:

• Analyze and synthesize complex information from multiple sources (e.g., market intelligence, competitive data, performance dashboards) to produce actionable insights and recommendations.
• Attention to detail while working with large data sets, dashboards, and reporting outputs to ensure accuracy, data integrity, and quality.

Benefits Summary

• Free Midco internet and TV
• Generous 401(k) match and paid time away from work programs
• Midco-provided short and long term disability insurance
• Midco contributions to your HSA
• Programs to support your physical, mental, emotional and financial wellbeing
• Midco offers the most reliable wholly owned and operated fiber network spanning 17,000 miles.
• We are a telecommunications leader that is redefining connectivity while being a force for good in the communities we serve.
• We serve nearly 500,000 homes and businesses in more than 400 communities in Kansas, Minnesota, North Dakota, South Dakota and Wisconsin.
• Our 1,900 team members work together with integrity, creating a caring culture for a lasting impact.

Midco is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, protected Veteran status, age, marital status, status with regard to public assistance, familial status, membership or activity in a local commission, or any other characteristic protected by law. To view our full EEO and federal contractor supplemental posters, please refer to Midco.com/Federal Posters .

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