Marketing Analyst

BIGO; Los Angeles (CA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Free medical, dental, and vision

Generous PTO: 4 weeks + 10 sick days +

9 Holidays per year

Job summary

BIGO LIVE is seeking an experienced Analyst in Los Angeles to join our data-driven team. The role sits at the intersection of data, product, engineering, and operations and is based in our Los Angeles office.

You will own analyses that drive marketing and content operations decisions and will collaborate with cross-functional partners. The ideal candidate has 3+ years of analytics experience, strong SQL skills, and a talent for turning data into actionable insight for stakeholders.

Qualifications

• 3+ years of professional analytics experience.
• Experience using SQL to pull data from internal databases.
• Proficient in converting data sets into actionable business insights.
• Experience presenting reports to a non-technical audience.
• Strong communication and teamwork skills.

Responsibilities

• Campaign Analysis: Evaluate the effectiveness of ongoing marketing campaigns, providing insights and recommendations for optimization using SQL and Excel.
• Channel Performance: Analyze performance across different marketing channels to identify trends and opportunities for improvement.
• Create and manage data pipelines in Excel, SQL or Python to aggregate data for marketing and content operations team.
• Build, maintain and provide data for the internal operations teams, interact with internal users to establish and clarify requirements in order to develop report specifications.
• Ensure the KPI & metrics are aligned across the different business functions in the operations team.
• Advise leaders and support decisions for launches of in-app initiatives.
• Understand ecosystems, behaviors, and long-term trends of live-stream content.

Skills

SQL

Excel

Python

Data analysis

Communication

Teamwork

Education

Statistics or similar

Job description

Location: 10250 Constellation Blvd, Los Angeles, CA 90067 (4 days onsite)

About This Role

BIGO LIVE is seeking a talented, curious Analyst who thrives at the intersection of data, product, engineering, and operations. The team is data-driven and results focused. The ideal candidate will have a strong technical, analytical, and operations background – with a hunger to make our platform grow. This position is full-time and is located at our Los Angeles office.

Responsibilities

• Campaign Analysis: Evaluate the effectiveness of ongoing marketing campaigns, providing insights and recommendations for optimization using SQL and Excel
• Channel Performance: Analyze performance across different marketing channels to identify trends and opportunities for improvement.
• Create and manage data pipelines in Excel, SQL or Python to aggregate data for marketing and content operations team
• Build, maintain and provide data for the internal operations teams, interact with internal users to establish and clarify requirements in order to develop report specifications
• Ensure the KPI & metrics are aligned across the different business functions in the operations team
• Advise leaders and support decisions for launches of in-app initiatives
• Understand ecosystems, behaviors, and long-term trends of live-stream content

Qualifications:

statistics or similar

• 3+ years of related professional experience
• Experience using SQL to pull data directly from internal databases
• Proficient in converting data sets into actionable business insights
• Experience presenting reports and analyses to a non-technical audience
• Experience with navigating ambiguity through data-driven decision making and adaptable to fast paced environment
• Great communication and team-work skills
• This position may require travel, both domestically and internationally, as necessary to fulfill job responsibilities. Travel frequency and destinations will vary based on business needs and specific job duties. All travel arrangements will be coordinated in accordance with company policies.
• Competitive pay package that includes a base salary and performance-related bonus.
• Generous paid time off starting at 4 weeks + 10 sick days and 9 Holidays per year.
• Free medical, dental, and vision insurance